Embed Size (px)
Citation preview
Connecting the Sales Funnel
2
Dynamic Numbers
• Visitors get tracked separately, controlled by JavaScript
• Number assigned from pool (associated to placeholder)• Example above also includes A/B testing
@Calltracks | @AlistairWhite
3
Reporting in Calltracks
@Calltracks | @AlistairWhite
• Track offline interactions – how much are you missing out on?
4
Making the most of your analytics
4
• Track offline interactions – what happens when you web visitors pick up the phone?
@Calltracks | @AlistairWhite
5
Improving ROI on PPC
@Calltracks | @AlistairWhite
6
Track other KPIs that tie to objectives
6
• Track everything; engagement, interactions & outcomes
Form Fills / Live Chat Video PlaysContent Interaction
@Calltracks | @AlistairWhite
7
Where is the focus
7
Most optimise here?
But why not here?
@Calltracks | @AlistairWhite
8
Enhancing Google Analytics• With GA it is even possible to import other data stored on your CRM such as
demographic information or product data alongside your transactions
• Automotive example:• Financial Example:
@Calltracks | @AlistairWhite
9
Optimising for full ROI• How many sessions / users have been on your website• How much this has cost you• How many leads you have had• How many sales you have made + the value of these sales
• This is full ROI tracking in one report
@Calltracks | @AlistairWhite
10
Highly Targeted Remarketing
10@Calltracks | @AlistairWhite
11
Universal Analytics Selling Point?
11
User ID – cross device measurement
Client ID 1 Client ID 2 Client ID 3
User ID 1
@Calltracks | @AlistairWhite
But only if I log in….
1212
Client ID
Client ID
Calltracks Customer ID
@Calltracks | @AlistairWhite
How we tackle User ID limitation
Visit ID
Visit ID
Visit ID
Advert ID
CRM ID
