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Digital Marketing Training Courses Learn more, do more Analytics Insights Training

Analytics Insights Training Course

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The Analytics insights course has been developed, to help users of analytics tools understand what the numbers actually mean, and more importantly pinpoint “actionable insights” to help improve their business

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Page 1: Analytics Insights Training Course

Analytics InsightsTraining Courses

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

Digital Marketing Training CoursesLearn more, do more

AnalyticsInsightsTraining

Page 2: Analytics Insights Training Course

Analytics InsightsTraining Courses

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

Analytics InsightsTraining Millions of businesses globally have a web analytics solution plugged into their website, such as: Google Analytics, Adobe Analytics, IBM Core Metrics or Webtrends, to monitor traffic and measure performance.Jellyfish have developed the Analytics Insights course, to help users of analytics tools understand what the numbers actually mean, and more importantly pinpoint “actionable insights” to help improve their business.

If you are a part of the digital analytics, SEO, PPC, customer experience or conversion rate optimisation teams within your organisation, or if you have an interest in unlocking business value out of the websites you work with, then this is for you.

I have been on three Jellyfish training days which have all been great. The instructors have all been experts in their field and communicate brilliantly. Highly recommend!

Page 3: Analytics Insights Training Course

Analytics InsightsTraining Courses

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

Our one day training course

At the end of the course you should feel confident to tackle specific business questions in order to add value to your organisation using Google Analytics standard and custom reports and features.

We use examples from Google analytics, but the rationale and theories presented in the course will apply to any web analytics tool.

£499 + VAT per place

We review the foundational data analysis skills required to make the most of Google Analytics and then we use the Google Analytics interface and a variety business use-cases to practice and build up those skills and we also look at some third-party tools and integrations to add to your Insights toolkit.

› Mapping business objectives to analytics data› Segmentation› Analysis of acquisition strategy› Individual acquisition channel analysis› Engagement analysis› Business outcome analysis› Long-term business outcomes› Extracting actionable insight from GA› Device & Visitor flow optimisation› Engagement optimisation› Campaign & page optimisation› Using Custom Reports to answer Business questions› Choosing Key Performance Indicators› Assessing progress› Foundational analytics metrics› How to identify conversion potential› Multi-channel funnel analysis› Micro-conversions & customer journey› Custom Dimensions for segmentation› Average Order Value Analysis› Reporting progress› Content optimisation› Funnel and checkout optimisation› Form optimisation

Here’s what we’ll cover on the day

Break15:30

End17:00

Start10:00

Break11:30

Lunch13:00

Arrive09:45

Page 4: Analytics Insights Training Course

Digital Marketing Training CoursesLearn more, do more

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

We at Jellyfish are digital marketing experts. After years of working closely with our clients, we began to notice there was a real need for us to talk in greater detail about our expertise to help them achieve greater success personally, as a team and as a business.

So we started running a few courses hosted by our in-house marketing experts. They were so successful we expanded the range and dates to encompass a greater breadth of marketing skills, from SEO to Social Media to Analytics Training – and everything in-between.

Jellyfish Training Courses

Here are some of brands we’ve trained

Page 6: Analytics Insights Training Course

Digital Marketing Training CoursesLearn more, do more

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

Why choose a Jellyfish course?Experts in their fieldOur courses are taught by experienced experts, when they aren’t training they are working on successful campaigns in the subject they teach.

Practical & theoretical course content We think it is important that delegates get involved in the courses, which is why we offer a nice mixture of practical and theoretical content, which delegates can interact with and utilise within their own workplace.

Accessible venuesAll Jellyfish training locations are within walking distance of a mainline or underground station, meaning you need less time to find the venue and get more time to relax. Our Reigate office also offers free on-site parking (on request).

Course content evolves with the industryThe digital marketing industry is still relatively new, meaning there are always new technologies, strategies and information being shared. As experts working in the industry we are able to keep up to date on everything, to ensure nothing new is missed from our courses.

Refreshments providedIf you are training in Reigate you can expect to get a 2 course deli style lunch. Delegates who choose our London venues are also offered a course lunch but from an option of 3 hot main meals and a selection of desserts.

Price competitiveWe keep a close eye on our competitors offerings and pricing, we know from surveys that we are price competitive with in the digital marketing training market.

Reduced rates for charitiesIf you are a registered please contact us before making a booking. We know that is it equally important for you to promote your business and generate donations. We have a number of discounts available to you.

Discounts on multiple bookingsDo you want to book more than one course, but want to know if there is any movement on the price, Hey it doesn’t hurt to ask, please contact us before making your booking.

Page 7: Analytics Insights Training Course

Analytics InsightsTraining Courses

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

Our FacilitiesReigate | Brighton | Victoria | Paddington | Farringdon

Jellyfish offer you a welcoming, bright and modern training environment hosting some of the most up to date technology and services. We now offer our professional Training Courses in five locations, Reigate (head office), Brighton, as well as Victoria, Paddington and Farringdon in London.

If these locations don’t quite suit you, we also offer Tailored Training Courses where we deliver our training at a location of your choice (see page 10).

Page 8: Analytics Insights Training Course

Digital Marketing Training CoursesLearn more, do more

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

What our clients sayWe are extremely proud to say we have 100% positive feedback from delegates who have attended our courses. These can be found on the independent review site Feefo.com

I learnt far more than I had hoped in a short period of time. The added bonus is the really good post course support to help out when I start applying my newly gained knowledge.

The training was great and the instructors taking the session were flexible in adapting the session to our requirements.

Excellent ! Very organized, extremely professional and very useful. A very cool brand and agency, very, very useful - exactly what I needed. I would recommend to anybody!

Page 9: Analytics Insights Training Course

Digital Marketing Training CoursesLearn more, do more

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

Meet the trainersOur courses are taught by experienced experts, when they aren’t training they are working on successful campaigns in the subject they teach.

Richard HartleyGoogle Adwords Trainer

Vassilis TourtouropoulosConversion Optimisation Trainer Hannah Rainford

Social Media Trainer

Nick FettiplaceSEO Trainer

Alex DaviesGoogle Analytics Trainer

Page 10: Analytics Insights Training Course

Digital Marketing Training CoursesLearn more, do more

Book today on 0844 488 3775 | [email protected] | www.jellyfish.co.uk/training

We know that just as businesses, people, and skillsets differ, so do their demands. Which is why our Tailored Courses have been specifically designed to help you get the course you want, exactly the way you need it.

› The class size you want

› The dates you want

› The location you want

› The course you want

› The duration you want

› The customised content you want

Tailored Training Courses give you:Our Tailored Training Courses prove popular with organisations that have a number of employees or departments involved in the subject areas we teach.

Our courses provide the opportunity for these individuals to come together (which is not always logistically possible) and receive dedicated, expert training.

It also becomes a platform where individuals can ask questions and brainstorm new ideas for the business, inspired and motivated by what they’ve learnt during the day.

Tailored TrainingCourses

Your course, your way