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Andrea Gigli – StartupSaturday.it - #bigdataSS
The Big One – Big Data for Business and Social Innovation
13 Dicembre 2014 – Impact Hub Firenze
http://about.me/andrea.gigli @andrgig
We spend our day producing Data
“We create as much information in two days now as we did from the dawn of man through 2003”
(2003) Eric Schmidt, former CEO at Google
2The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
10 minutes10 minutes10 minutes10 minutes
2015201520152015
Data are everywhere…
3The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Data are everywhere…
4The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
everywhere…
5The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Company
Human Resources
Human Resources
Customer RelationsCustomer Relations
Manufactu-ring
Resources
Manufactu-ring
Resources
Supply Chain
Supply Chain
FinancialFinancial
… and everything is connected
6The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
1985 1990 1995 2000 2005 2010 2015 2020
Internet
of
Contents
Internet
of
People
Internet
of
Places
Internet
of Things
Internet of
Everything
Power Law is the rule
7The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
00
1985 1990 1995 2000 2005 2010 2015 2020
Costo della Tecnologia Potenza di Calcolo
BIG DATA Sensors/RFID/Devices
Click stream
User generated cnts
Social networks
Sentiment analysis
Spatial coordinates
Business data feeds
Video/Audio/Imgs
Speech to text
Product/Service logs
SMS/MMS
…
Gimme More!
8The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
WEB Web logs
A/B testing
Offer history
Dynamic pricing
Dynamic funnels
Search marketing
Behavioral
targeting
…
CRMCustomer segmentation
Offer details
Customer touches
Support contacts
….
ERPProduction Costs
Supply chain records
Purchase records
Payment records
Complexity
Dim
en
sio
n
Data are becoming Big
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Volume
GBMBTB
PB
Velocity
Variety
Why you should care about Big Data
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“In God we trust, all
others bring data”
W. Edwards Deming
Are Data really useful?
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2011, LaValle et al., “Big
Data, Analytics and the Path
from Insights to Value”, MIT
Sloan Management Review
What can you ask to Big Data?
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Data Information Knowledge
What happened?
Why did it happen?
What will happen?
What is the best than
can happen and how?
Email, Logs, MedicalRecords, Surveys, Sport Performance, Web Pages, Social Network Activities, Sensor Data, Financials, Shopping Charts….
Cleaning,
Wrangling,
Joining,
Debugging,
Analysis,
Visualization,
Reporting
Human &
Organizations
Activities, Biology,
Finance, Internet,
Production
systems, Service
delivery…
Kinds of Data Intelligence
13The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
J. & J. Kolb, The Big Data Revolution
Raw
Data
Predict & Act
Joining Data Intelligence, Knowledge & Strategy
14The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Co
mp
eti
tiv
e H
ed
ge
Analytical Maturity
What happened?What is going
to happen?
What is the best that
it can happen?
Clean
Data
Generic
Predictive
Analytics
Standard
Reports
Predictive
Modeling
Optimization
Why did it
happen?
Experience & React
Advanced
Reports &
Analytics
(some) Opportunities behind Big Data
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Homeland Security
Finance Smarter Healthcare Multi-channel sales
Telecom
Manufacturing
Traffic Control
Trading Analytics Fraud and Risk
Log Analysis
Search Quality
Retail: Churn, NBO
Now it’s time to enjoy #bigdataSS
16The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
