BIG DATA –Goldwäsche im Informationszeitalter

Dr. Volker Stümpflen

6. November 2014

Siehe Capital Beilage 10/2014: http://issuu.com/inpactmediaverlag/docs/big_data_capital_okt2014

Clueda AG

Fresh off the pressNew applications and higher profitability than coal mines

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Angela Merkel: “Big-Data-Mining” sei so

“vielleicht doch gewinnträchtiger als

der Kohlebergbau”.

http://www.deutschlandfunk.de/it-gipfel-merkel-mahnt-mehr-datenschutz-an.1818.de.html?dram:article_id=300957

Clueda AG

Big Data: High Growth MarketGlobal demand for quicker and better decisions

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http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx/

More likely to make

decisions much faster

thancompetitors

More likely to execute

decisions asintended

Clueda AG

A Novel IndustryEmerging new technologies and companies

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Data

Applications

Social Media Analytics

Operational Intelligence

Business Intelligence

Analytics Visualization

IBM7%

HP5%

Dell4%

SAP3%

Teradata3%

Others 78%

Clueda AG

CluedaGenerating value from Big Data

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Clueda AG 6

Pain in the Neck:

Losing Millions in Seconds

Due to Information Delay

Faked AP Tweet:Loss of S&P 500 alone totaled $136.5 billion within six minutes !!!

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The Dark Matter of Big DataUnstructured information

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Structured Data

Standard machine processing

Unstructured Data

Hard to interpret for computers

80 - 90 % of data in financial services is unstructured[1]

[1] http://www.oracle.com/us/industries/financial-services/bigdata-in-fs-final-wp-1664665.pdf

Clueda AG

3 Steps to Optimal Decision MakingSupported by Big Data analytics

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Read

Simplify reading and interrelation recognition

Understand

Gain knowledge through understanding

Decide

Decide based on optimized knowledge

Clueda AG

Gold panning in the information ageRelevant knowledge is the new gold

Each day,

500,000 news are released

200 million tweets are posted

294 billion e-mails are sent

2 million blog posts are written

But merely

1 is relevant

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Clueda AG

Timely decision support through cognitive computingClueda reads and understands news in real-time

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Real-time: 1.000 Sentences per Second (SpS)

What clients have:-News-Blogs-Tweets-Emails

-Pdfs-Word-Databases…

What clients get:

REAL-TIME EVENT DETECTION

What our engine does:-Detects events-Eliminates duplicates-Evaluates sentiment

-Generates alerts-Establishes associations-Understands concepts-…

Clueda AG

Cognitive UnderstandingBased on 10+ years of research in systems biology and cognitive computing

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Linguistics and event detection

Never miss a business relevant event. Be the first to know and act.

Clueda.Engine can find the events of your interest, e.g. company mergers, CEO resignation and rumors.

Pfizer FDA Approvalwins

FDA approval event

Clueda AG

Knowledge NetworksInspired by the human brain

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Apple

Samsungverklagt

beliefert

HP

beliefert

Tim Cook

ist CEO

Canon

beliefert

Cirrus Logic

beliefertbeliefert

China

Seltene Erden

beliefert

kontrolliert

benötigt

In collaboration with

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Challenge:

Obtention of market moving informationin real-time

Solution:

Real-time analysis of unstructured information to retrieve:

• Events

• Sentiments

• Trends

Benefit:

Get the decision relevant information in real-time, faster than competitors; act quick and take profits

SolutionsFinancial Services & Banking

Current clients

The positive effect on theincomestatement isestimated to be€ 2 million.

Current prospects

Clueda AG 14

Challenge:

• Securities regulations in the U.S FINRA & SEC

Solution:

• Analyze mail and chat streams

• Multiple search-options

• Define alerts and events

• Dashboard with statistic features

• Fraud triangle

Benefit:

• Be compliant and act preventivelythrough events/alerts

• Prevent penalties

• Detect frauds

SolutionsCompliance ($7.5 billion market in 2018*)

Current prospects

In negotiationsfor strategiccooperation with

*Source: Markets & Markets

Clueda AG

From Big Data to RelevanceNew applications and higher profitability than coal mines

Increasing investments in Big Data

Real-time relevance is key to unlocking value

Dark matter and the big challenge

Understanding unstructured data

Successful applications

Portfolio monitoring

Compliance

Cognitive computing

Predictive analytics

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Clueda AG

Dr. Volker Stümpflen

CEO

T +49 89 4161402 10

M +49 176 57288282

v.stuempflen@clueda.com

Clueda AG

Elsenheimerstraße 59

D-80687 München

www.clueda.com

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Contact

Selected References