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CHART MAKEOVERSDavid Goldstein
President, Mekko Graphics
Webinar Presentation
October 25, 2016
Before: Revenue TrendThis simple chart tracks corporate revenue over time.
After: Revenue TrendAdding segments, CAGRs and a highlight color makes the chart more
compelling.
Before: Simple Bar ComparisonOur fund has outperformed the benchmark in 9 of the past 11 years.
After: Simple Bar ComparisonAdding an axis break and a data row helps make the message more clear.
Before: P&L TrendsIt is difficult to compare financial trends over time using a cluster bar chart.
After: P&L TrendsA stacked bar chart with a CAGR column makes this comparison easier.
Before: Smartphone Bar ChartWhile the total market grew only 2.5%, the top 5 smartphone makers shipped
between 23 and 56% more units to China.
After: Smartphone Bar MekkoA bar mekko chart makes it clear that the market is fragmented but the smaller
competitors are declining.
Before: Horizontal Change CascadeUnit volume will increase 50% over the lifecycle of the deal.
After: Change CascadeUsing an axis break helps to highlight components of change and the bar
comparison line makes the message more clear.
Before: Wall Street Journal TableHarvard’s fund performance is lagging, but it has the largest endowment.
After: Bar Mekko ChartCombining these variables into a bar mekko chart allows you to see both the
relative performance and the size of the fund in a single chart.
Before: NYT Grid
Source: New York Times
Can you tell what percent of the population voted for Clinton?
After: MarimekkoOf the 324 million Americans, only 30 million voted for either Donald Trump or Hillary
Clinton in the primaries.
Resources
• Mekko Graphics Chart Gallery provides examples of many
uses of our charts:
http://www.mekkographics.com/resources/charts-by-type/
• Chart of the Week Blog provides topical examples of Mekko
Graphics charts:
http://www.mekkographics.com/resources/blog/
• Videos show how to produce different types of charts and how
to use different product features:
http://www.mekkographics.com/resources/get-started/videos/
• Follow Mekko Graphics on LinkedIn, Facebook and Twitter and
connect with me on LinkedIn
• For other questions or product feedback, email me at
