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WHAT IS BEHIND AND INSIDE OUT OF
A retail trend report by Julia Reinhardt
DIESEL
DISCRETE FLAGS
SUBVERTED SHOWCASE
CAST-IRON WITH MASONRY FRONT
(preserved building)
GALLERY "LOUNGE" FEELING
UNPOLISHED WAREHOUSE CEILING
OUTDOOR INSPIRING SCENES
CLEAN/CLEAR DISPLAYS
RUSTY GEARS
(decoration)
HOMEMADE FEEL
GROWN-UP ASPECT
low tech
rust materials
unique
handmade
quality
expensive materials
duplicable
automated
POLISHED VS UNPOLISHEDis all about
DIESEL
encouraging messages
aspirational
ring true
is all about
DIESELCHAOS
(but it's also kinda cool)
PUNK NOSTALGIA POST MODERN CONDITION CAPITALISM
cacophony
contentious
individualism
anxiety
petit rebellion
afford the message
"Punk rock is one thing. Think what you like about it. Go to small shows at clubs in Louisville, Ottawa, VFW halls. Blast the Buzzocks and Suicide. Watch
"Sid and Nancy" over and over. But punk piety is another thing. That's the sermonizing, the endless yammering, the drawing of distinctions.
Leave that to the experts."
NY Times
"One truth is not more truth than another."
Vivienne Westwood
"[...] but the spirit of punk has never been more important or necessary. The drive to question authority, to rewrite the established codes, to upend the graying order, to have some fun and cause some
mayhem."
Stylus.com
“You need ideas to be subversive. That is why the movement folded: the punks didn’t have any because ideas don’t come on a plate – you
have to get them yourself by becoming engaged with the world and its past.”
Vivienne Westwood
