DIGITAL BANKING

Beyond Banking

Strategies to attract middle and low income customers for digital banking engagement.

Buying Pattern Learning System (My Way)

● Learn and Understand the customer as an individual

● Plan for the customer

● Accept the customer input and process accordingly

● Make decisions specific to user

Personal Live Financial Tool● Smart Savings

● Smart Fixed

Transport - Rs. 5000

Food - Rs. 15,000

Children Education - Rs. 8000

Health - Rs. 2000

Exceed Limit

Rs.30,000

Monthly Salary

Active Trans

● Provide partial authorization for common shops and vendors with large consumer  bases and 24/7 service  to receive deposits.

● Instant Smart Loans

Bank Perspective Customer Perspective

Personal Live Financial Tool

Buying Pattern Learning System (My Way)

Active Trans

Data Centric Approach