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ExperimentationIntervention
How to convince your team to experiment with experiments.
Nobody likes to be proven wrong...
...but that’s what stakeholders think experiments are designed to do.
So how do you convince your team to experiment with experimentation?
Define your culture.
Tight Guideline
s
LooseGuidelines
Seeing is Believing.
Run a minimum viable experiment first.
Demonstrate thebenefits of experiments.
Make the abstractconcrete.
Don’t kill your ideas.Test them.
Speak about results and next steps, not abstracts.
Motivate people by making their ideas live.
Show your work.
Share findings regularly.
Help others replicate your process.
Kill the HIPPOs.
HighlyPaidPerson’sOpinions
Rely on data, not gut.
And don’t forget to acknowledge the down sides of experimentation.
Missing thenext big thing.
Don’t forget to innovateas well as optimise.
Think strategyas well as tactics.
User change aversion
Not all negative resultsare true long-term.
Go forth! Conquer your team’s fears and lead themto the promised land.
Thank you.
