Hkcsl linkedin final presentation_nov 2012

LinkedIn: A global pool of talent

Europe, Middle East and Africa:

50M+

North America: 70M+

Asia Pacific: 30M+Latin America and

Caribbean: 20M+

187M+Members worldwide

100 M+Monthly unique visitors

+2 newMembers per second

Monthly uniques source:Comscore

©2012 LinkedIn Corporation. All Rights Reserved. 2

Reach the best candidates, not just the active ones

Passive>80

%

187M+

Active<20

%

members

LinkedIn members last year

You hired over

Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group

23

1. Talent Pool


Talented professionals are connecting with your company today

Profiles visited by…

members per month

Note: employee profile viewers and company page viewers reflect unique members visiting

1. Talent Pool

Employees on LinkedIn1,489

Missed opportunity to influence these professionals

Company pageVisited by…

members per month109

~225


Financial AnalystBank of America

Sr. HR DirectorGap Inc.Amazon

Sr.

Hong Kong CSLHR Director

Hong Kong CSLFinance Manager

Customer Service Exe

BryanFinance Analyst

Erica SteveDirector of HRCustomer

Service Exe

Hong Kong CSLCustomer Service Exe

JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

Target every candidate with relevant jobs automatically

More applications come from LinkedIn recommended jobs than searches

2. Targeting


Members see personalized jobs every time they log in

Erica Robertson

Your ideal passive candidate

Customer Service Exec

Hong Kong CSL Customer Service Exec

Customer Service ExeJuniper Networks

LiveOpsCustomer Service Exe

Senior

2. Targeting


2. Targeting

Reach candidates with personalized jobs on Mobile Devices as well as on their Computers

Job you may be interested in:

Customer Service ExeHong Kong CSL

Erica Robertson




What do candidates see when they visit your employees’ profiles?

Note: number of professionals visiting reflects unique members visiting your employees profiles

1,489 professionals visit your employees’ profile pages every month

Viewing profiles is the #1 activity on LinkedIn

Erica Robertson



2. Targeting


Your target talent is networking with your employees



Top job functions Top viewer companies

2. Targeting


Engage them with personalized opportunities


Erica Robertson



Erica RobertsonCustomer Executives

Picture yourself with a career inCustomers Exec

at Hong Kong CSL Limited

Hong Kong CSL Limited

2. Targeting



Note: company page viewers reflect unique members visiting your company page

2. Targeting

Only 109professionals visit your company page every month


Your company page experience is limited today

Join the team that is transforming the future.We are passionate about what we do.

Companies Home | Hong Kong CSL Limite

Jobs at

Ariel Hsiao

Amazon

ABOUTWatch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

Hong Kong CSL Limited 579 followers




Todd Logan

VP of Finance

Emily MeinhardtAccount Executive

Hillary Carroll

Manager of Operations




Director of Sales

Director of Sales

Senior Customer Service Exe


Careers

Show relevant opportunities with rich employment branding

2. Targeting


The Re-vamped sample Career Page of CSL Limited

Influence candidates at every touch point

Erica Robertson

Your ideal passive candidateCustomer Service Exec

Hired

Networkingwith employees

Researchingyour company

Following your company

Viewingrelevant jobs

2. Targeting


November

Erica Robertson

Joined

New Hire


We can measure LinkedIn’s influence on hiring

Erica Robertson

ACME systems

3. Results

Jobs you maybe interested in

July

Viewed a job on LinkedIn

LinkedIn Influenced

Hong Kong CSL LimitedCustomer Service Exe

Customer Service Exe Customer Service Exe


Hong Kong CSL LimitedCustomer Service Exe

Linkedin Recruiter

• Assigning the Hong Kong CSL sourcing group with LinkedIn Recruiter, will enable the team to gain an understanding of the type of searches that are being conducted across the organization, who has been contacted via InMail and allow Hong Kong CSL to retain their work rather than being saved in their individual personal account.

• In addition, it will enable the team, to adopt a more consultative approach with the hiring managers and have them become more familiar with the additional functionality our Corporate Solution offers.

– Access complete profiles for 187+ million members on LinkedIn– Team collaboration via shared profile notes, candidate history & project folders– Efficiently contact & manage multiple candidates at one time– Retain control of Hong Kong CSL talent pipeline and user access– Enhanced search capabilities with expanded results & real time alerts

Linkedin - Recruiter




Hiring ManagerHiring Manager is part of LinkedIn Recruiter and allows the recruiter to share profiles of interest from a project with a hiring manager. The hiring manager then has the ability to view profiles, provide a customizable rating and add feedback regarding the potential candidates. The recruiter can then track reviews in the LinkedIn Recruiter Platform.

• Work more efficiently and stay on the same page with hiring managers• Share profiles of interest with hiring managers directly from Recruiter• Narrow searches more quickly by getting specific feedback on profiles• Feedback on each candidate is tracked in Recruiter for you



Talent PipelineTalent Pipeline enables recruiters to connect the names on a résumé to their LinkedIn profiles. The idea is to enable them to build a bigger internal database with more information in it, including notes on a candidate that the hiring managers can share with each other, thus making LinkedIn more important to them.

• Import candidate records (resumes, spreadsheets, notes, anything), keeping them private for your organization’s use only• Imported resumes can be synced with LinkedIn profiles as they are updated• Single search, you can search across LinkedIn profiles as well as Hong Kong CSL candidate records/resumes• Tag LinkedIn profiles, and these tags are only visible to the Hong Kong CSL team• Search within and across tags, notes, activities, reviews, projects, reminders, and of course all standard search fields• Follow candidates in Talent Pipeline and set up alerts to be notified of any public changes to the profiles• Add a status to people in LinkedIn’s Talent Pipeline – not contacted, contacted, screened, declined, offer, applied, etc.



Pipelining

Reporting

Collaboration

Linkedin Job Slots• By utilizing our Jobs Network and posting your professional jobs on LinkedIn, the technology will push Hong

Kong CSL jobs to active and passive talent with targeted & viral distribution. These posting are displayed on the suitable members profile page under ‘Jobs You May Be Interested In’, on Hong Kong CSL LinkedIn Career Page and emailed to relevant members on a regular bases.

• By placing all Hong Kong CSL jobs on LinkedIn it will increase the visibility of your jobs and increase potential referrals as employees, and ex-employees, can forward positions to candidates they believe will be suitable. On average each job post gets forwarded 11 times, and all get automatically indexed by search engines and job aggregators.

• The increase will also populate the Hong Kong CSL LinkedIn Career Page with your open positions, making it easier for potential candidates to view jobs that are relevant to them rather than search HONG KONG CSL website or job board.

– Promote Hong Kong CSL job to millions of passive candidates on LinkedIn– Jobs become more personal on LinkedIn by spotlighting who in HONG KONG CSL network is a fit for

each posting, and how you’re connected to each company– Each job on LinkedIn is viewed by over 1000 members, and is forwarded from one member to another 11

times per posting

Linkedin – Job Slots


Linkedin – Job Slots


Linkedin Career Page• Promotes Hong Kong CSL employment brand to millions of passive candidates on LinkedIn

and can adapt the messaging dynamically to viewer by either job function or location. The LinkedIn Career Page becomes a rich media hub for all of Hong Kong CSL career content that can include the following:

– Company culture video– All Hong Kong CSL open positions posted on the LinkedIn Jobs Network– Employment Value Proposition– Featured recruiters & employee spotlights– Polls to engage candidates– Podcasts, whitepapers or brochures– Links to Hong Kong CSL careers site, Twitter & Facebook pages, Blogs & RSS feeds

• Candidates are interested in understanding what it would be like if they came to work for Hong Kong CSL. LinkedIn company profiles offer an opportunity for candidates to connect with the organization.

Linkedin – Career Page


Linkedin – Career Page


Join the team that is transforming the future.We are passionate about what we do.

Companies Home | Hong Kong CSL Limite

Jobs at

Ariel Hsiao

Amazon

ABOUTWatch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

Hong Kong CSL Limited 579 followers




Todd Logan

VP of Finance

Emily Meinhardt

Account Executive

Hillary Carroll

Manager of Operations




Director of Sales

Director of Sales



CareersEmployer’s Branding

Linkedin Work With Us• Turn Hong Kong CSL employees into brand ambassadors by owning the ad space on their

LinkedIn pro file pages to tell Hong Kong CSL story most effectively. With ‘Work With Us’, your employees become a powerful channel to connect passive talent with relevant jobs.

• As of Oct 2011, Hong Kong CSL has over 13,400 employees on LinkedIn, who are being viewed, on average, 83,000 times a month by over 30,000 different people that are not currently employed by the bank.

• Work with Us campaigns have click through rates of up to 4 times the average banner ad, driving quality candidates to Hong Kong CSL LinkedIn Career Page or elsewhere. This space can also be used to promote Jobs that are relevant to the member viewing the profile and is another key factor for posting all your Jobs on LinkedIn.

– Drive traff ic to Hong Kong CSL jobs and LinkedIn Career Page to boost your reach– Influence viewers’ experience through Hong Kong CSL employees’ LinkedIn pages– Position Hong Kong CSL company as an ‘employer of choice’– Encourage them to ‘Follow’ you as a company

Linkedin – Work With Us


Linkedin – Work With Us


Erica Robertson

Customer Executives

Picture yourself with a career in

Customers Exec

at Hong Kong CSL Limited


Linkedin Enterprise SolutionsQuotation & Pricing

Quotation & Pricing


Solution Quantity Period Total

Recruiter Seat 3 12 months HKD 172,494.00

Job Slots 25 12 months HKD 188,800.00

Silver Career Page 1 12 months HKD 77,700.00

Work With US All employees 12 months HKD 46,620.00

Solution Quantity Period Total

Recruiter Seat 1 12 months HKD 63,714.00

Job Slots 5 12 months HKD 46,620.00

Silver Career Page 1 12 months HKD 77,700.00

Deluxe Package

Standard Package

Data & Analytics

Hkcsl linkedin final presentation_nov 2012