ICC Cricket World Cup 2011: Social Listening infographic

  • Published on
    15-Aug-2015

  • View
    25

  • Download
    1

Embed Size (px)

Transcript

<ol><li> 1. FRIDAY, APRIL 8, 2011 CRICKET WORLD CUP April 2, 2011 Favorites India win World Cup CRICKET FANS LOVE TWITTER INDIAS ROAD TO VICTORY When 12th February-2nd April 2011 Who People talking about the Cricket World Cup Where Global CORRELATIONS BETWEEN CONVERSATION AND SEARCH Facebook Twitter Youtube Blogs Discussions News 74% 9% 8% 5% 3% 1% Top 20 Sources Account for 81% of all Sources twitter.com youtube.com timesofindia.indiatimes.com facebook.com sify.com hindustantimes.com uk.eurosport.yahoo.com pakpassion.net news.google.com blogs.bettor.com sports.ndtv.com espncricinfo.com indianexpress.com dnaindia.com expressbuzz.com stuff.co.nz cricketnext.in.com deccanherald.com supersport.com ibnlive.in.com 324625 12520 3245 2745 1123 1084 985 888 774 758 685 644 634 610 565 492 461 415 412 411 74% 2.9% 0.7% 0.6% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% Domain Mentions Percentile Top 10 Blogs Account for 3.6% of all Blogs articlemesh.com islandcricket.lk espncricinfo.com vcricket.com newspointer.co.uk newsbucket.co.uk cricketsafari.com pinoypen.com prokerala.com icc-world-cup.com 180 147 131 130 129 115 112 111 101 101 0.5% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% Blog Mentions Percentile Top 10 Discussions Account for 15% of all Discussions pakpassion.net indiancricketfans.com banglacricket.com digitalspy.com forumkeralam.com cricforum.com forum.xda-developers.com cricketweb.net bigfooty.com forums.liverpoolfc.tv 854 360 315 256 239 236 233 215 212 194 4.1% 1.7% 1.5% 1.2% 1.1% 1.1% 1.1% 1% 1% 1% Discussion Mentions Percentile TEAM INDIA GAINS MOMENTUM THE SOCIAL MEDIA TEAM OF THE TOURNAMENT CONVERSATIONS BY COUNTRY ITS ALLABOUT INDIA SPIR IT OF THE G AME f You Tube Team share of conversation Percentile Share when one of the above Themes was mentioned is the tenth Cricket World Cup and is being played in Bangladesh, India, and Sri Lanka. It is Bangladesh's first time co-hosting a World Cup. ICC CRICKET WORLD CUP 2011 SPONSORS ASSOCIATED WITH THE INDIAN TEAM Courtesy of Omnicom Media Group Conversations Runs 4.7% Pakistan 14.2% United Kingdom 13.5% India 0.3% Bangladesh 6.2% Australia 5.6% South Africa 0 100 200 300 400 500 Cricket Search Index Cricket Conversation Index 4/1/2011 3/28/2011 3/24/2011 3/20/2011 3/16/2011 3/12/2011 3/8/2011 3/4/2011 2/28/2011 2/24/2011 2/20/2011 2/16/2011 2/12/2011 West Indies vs South Africa India vs Ireland Quarter Final: South Africa vs New Zealand Quarter Final: India vs Australia Semi Final: Sri Lanka vs New Zealand Semi Final: India vs Pakistan 0 10 20 30 40 50 60 70 80 Conversations 0 3000 6000 9000 12000 15000 4/1/2011 3/28/2011 3/24/2011 3/20/2011 3/16/2011 3/12/2011 3/8/2011 3/4/2011 2/28/2011 2/24/2011 2/20/2011 2/16/2011 2/12/2011 India vs Ireland India vs Netherlands India vs South Africa India vs West Indies India vs Australia India vs Sri Lanka India vs Pakistan Bangladesh vs India 0 5 10 15 20 Netherlands Kenya Zimbabwe Canada Ireland West Indies South Africa New Zealand Sri Lanka Bangladesh Australia England Pakistan India 16% 10% 10% 6% 6% 5% 5% 5% 5% 4% 4% 9% 8% 7% India vs Bangladesh Mentions of the run up to the start of the World Cup England vs West Indies Final: India vs Sri Lanka } Pre World Cup 0 10 20 30 40 50 India Wins World Cup Cricket Scores Sri Lanka v England World Cup Final Pakistan breaks Australia's 34 match winning streak Tickets for India-Australia World Cup Tie Sold Out Pakistan v West Indies Team of the Tournament Muralitharan injury dampens Sri Lankan victory Kallis positive about the South African team 47% 26% 15% 5% 2% 2% 2% 1% 0.28% 0.16% 0.4% Ireland 0.9% United Arab Emirates LGSamsungRelianceESPNYahoo 1299 1202 448 347 220 LOW UPLIFT FOR SPONSORS 0.0 0.3 0.6 0.9 1.2 1.5 Honda Britannia LG Samsung Yahoo Reebok Emirates Reliance Moneygram ESPN Castrol 1.29% 1.10% 1.04% 0.51% 0.31% 0.30% 0.21% 0.13% 0.11% 0.05% 0.02% Percent of these brands conversations that mention cricket CRICKET CONVERSATIONS FOR SPONSORS Samsung Conversations Index LG Conversations Index Reliance Conversations Index Yahoo Conversations Index ESPN Conversations Index 4/1/2011 3/28/2011 3/24/2011 3/20/2011 3/16/2011 3/12/2011 3/8/2011 3/4/2011 2/28/2011 2/24/2011 2/20/2011 2/16/2011 2/12/20110 100 200 300 400 500 600 700 800 24th March 2011, Samsung - Samsung Galaxy Indulge for Cricket Wireless 30th March 2011, ESPN - Top story on ESPN.com: Cricket. Wow. http://t.co/YRWBLsN 2nd April 2011, ESPN - Coverage of World Cup 4th March 2011, LG - Will Cricket meet Bollywood this World Cup? Which Bollywood actor you would like to see as a commentator? Your... http://fb.me/sA8PdAQ S (LGIndiaTweets) MOST UPLIFT OF CONVERSATIONS FOR PLAYERS BY COUNTRY 0 50 100 150 200 250 300 350 400 Younis Khan Misbal Ul-Haq Kamran Akmal Shoaib Akhtar Shahid Afridi 0 50 100 150 200 250 300 350 BB McCullum JDP Oram JD Ryder DL Vettori LRPL Taylor 0 50 100 150 200 250 300 350 DPMD Jayawardene SL Malinga TM Dilshan M Muralitharan KC Sangakkara 0 50 100 150 200 250 300 350 V Kohli Yuvraj Singh V Sehwag MS Dhoni SR Tendulkar 0 50 100 150 200 250 GC Smith DW Steyn Imaan Tahir JH Kallis AB De Villiers 0 50 100 150 200 250 300 JM Anderson IR Bell GP Swann MJ Prior AJ Strauss 0 50 100 150 200 250 S Chanderpaul DJG Sammy KAJ Roach DM Bravo CH Gayle Australia Pakistan New Zealand Sri Lanka India South Africa 0 50 100 150 200 250 MG Johnson MJ Clarke SR Watson B Lee RT Ponting 244 158 154 145 361 339 231 332 216 166 165 152 381 207 199 138 221 187 173 164 279 225 196 165 156 131 166 161 144 139 155 89 101 98 79 177 107 105 103 137 England West Indies As an index of average conversation 0 5000 10000 15000 20000 25000 Muthiah Muralitharan (SL) Shoaib Akhtar (Pak) Ross Taylor (NZ) Andrew Strauss (Eng) Yuvraj Singh (Ind) Kumar Sangakkara (SL) Virender Sehwag (Ind) MS Dohni (Ind) Shahid Afridi (Pak) Ricky Ponting (Aus) Sachin Tendulkar (Ind) 0.3% Trinidad and Tobago 0.8% Sri Lanka 0.5% Indonesia 1.1% New Zealand 0.5% Germany 0.5% Singapore Cricket is now a truly global game, with conversation about the World Cup recorded in 114 countries. </li></ol>

Recommended

View more >