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This is a session I delivered to an agency in Lagos Nigeria
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Measuring Campaign EffectivenessTraining Session
Who’s This Guy?
@tpcast +RainyLemon +AbiodunThorpe
Abiodun O. Thorpe
Digital Strategist & Analytics
Consultant
@tpcast
Firce Business Competition
Today’s Digital Customer Journey
Create the Campaign
Digital Strategy Tips • People relate with people not
things• Landing Pages != Home Page• Use call to action• Dead/404 pages, email or
contacts number breaks customers journey
• Speed can make people hate your website
@tpcast +RainyLemon +AbiodunThorpe
Which Artiste Converts More?
Iyanya Davido
@tpcast +RainyLemon +AbiodunThorpe
Analytics Always Beat Opinions
@tpcast +RainyLemon +AbiodunThorpe
Analyze Campaign Effectiveness
Campaign Effectiveness Tips• Goals! Goals!!
• Real-time analytics metrics helps campaign launch• Use alerts to trigger important user actions• Always tag campaign links, creative or artworks• Listen but Learn Very Fast• Analytics must shape experience design• Experiment with landing pages
@tpcast +RainyLemon +AbiodunThorpe
Semantic Web
@tpcast +RainyLemon +AbiodunThorpe
Wikipedia.org
Semantic Web promotes common data formats on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current
web, dominated by unstructured and semi-structured documents into a "web of data"
Future of Digital Data Schema
@tpcast +RainyLemon +AbiodunThorpe
Wikipedia.org
Twitter Cards
Knowledge Graph
Open Graph
African Brands Budget
@tpcast +RainyLemon +AbiodunThorpe
