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heritageohio.org ||
Not Your Grandma’s Preservation GroupTEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY
WE MUST CHANGE TO GROW
RECOGNITION OF ORGANIZATION
Only 4 out of 100 Local Preservationistscould name the Trust
as a preservation organization.
RECOGNITION OF ORGANIZATION
Only 12 in a 100 could name their
state preservation organization.
RECOGNITION OF ORGANIZATION
Only 23 in a 100 could name a local
preservation organization.
WHAT LOCAL PRESERVATIONIST DO
75% Made a donation to a historic site or preservation organization (not age related)
70% Bought a ticket to a fundraising event to support the restoration of a historic site or building (skews younger)
58% Volunteered to restore a site or historic building (skews younger, 74%between 18 and 34)
79% Signed a petition to save a historic site or building (skews middle age)
WHAT LOCAL PRESERVATIONIST DO
65% Wrote a letter/sent an email to a politician in support of saving a historic site or building
34% Served on the board of a historic site or preservation organization (skews younger)
66% Attended a town meetingto discuss historic preservation issues
63% Signed up to receive newsletters in the mail related to historic preservation 66%via email
WHAT NEEDS TO BE DONE?
ACTION:
•Change our “offerings” to attract this group
•Reach out to them in ways they prefer to engage
RESULT:
•Stronger base that is younger & more diverse
PROJECTED U.S. POPULATION INTO 2050
WhiteHispanicBlackAsian
TOP TEN STRATEGIES FOR THE 21ST CENTURY
Social Media
Political Networking
Building Partnerships
Embrace Minority
Populations
Modernism MovementTour
s
Mixed-Use Districts
Local Authenticity
Tourism
CLG
21st Century Historic
Preservation
SOCIAL MEDIA
POLITICAL NETWORKING
BUILDING PARTNERSHIPS
EMBRACE MINORITY POPULATIONS
MODERNISM MOVEMENT
TOURS
MIXED-USE DISTRICTS
LOCAL AUTHENTICITY
TOURISM
CLG-COMMISSION
heritageohio.org ||
Not Your Grandma’s Preservation Group
JOYCE BARRETTEXECUTIVE [email protected]
May 3, 2023
TEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY
