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October 1 - 31, 2014 Instagram vs Facebook vs Twitter A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

Report: Instagram vs Facebook vs Twitter

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A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

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Page 1: Report: Instagram vs Facebook vs Twitter

October 1 - 31, 2014

Instagram vs Facebook vs Twitter

A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

Page 2: Report: Instagram vs Facebook vs Twitter

Highlights

❖ Red Bull posted over half the content, and generated more than 55% of

the total engagements.

❖ Red Bull posted 574 times during October

❖ Coca-cola only posted 39 times

❖ Coca-cola’s engagement rate is more than 3x the average among all

brands

❖ Oreo had the most equally-distributed posting volume across all 3

networks. And the 2nd highest engagement rate.

Networks compared and analyzed: Facebook, Twitter and Instagram. Report period: October 1 - 31, 2014.

Page 3: Report: Instagram vs Facebook vs Twitter

Overall1: Despite relatively low overall engagement levels, Twitter still gets the majority of posting activity.

2: Posting volume on Instagram is almost equal to Facebook.

3: Most of the posting on Twitter is photos.

Page 4: Report: Instagram vs Facebook vs Twitter

Burberry1: Burberry posts more on Instagram than on Facebook.

Page 5: Report: Instagram vs Facebook vs Twitter

Chevrolet1: Chevrolet has the lowest overall engagement level of the 6 brands reviewed.

Page 6: Report: Instagram vs Facebook vs Twitter

Coca-cola1: Coca-cola has the lowest overall posting volume of all brands. That’s likely due to use of heavy regional pages for more targeted content.

2: Coca-cola also has the highest overall engagement rate of all the brands reviewed.

Page 7: Report: Instagram vs Facebook vs Twitter

Covergirl1: Covergirl’s Instagram posting volume is more than double their Facebook posting.

Page 8: Report: Instagram vs Facebook vs Twitter

Oreo1: Oreo has the most equally distributed posting volume of any of the brands.

Page 9: Report: Instagram vs Facebook vs Twitter

Red Bull1: Red Bull gathered a total of 2.7 million engagements, over 55% of the total for all brands.

2: They also have the highest Twitter posting volume of all the brands, as well as half of the total posting volume of all brands.

Page 10: Report: Instagram vs Facebook vs Twitter

© 2014 Zuum

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