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Worldwide nr.1 in e-commerce for horticulture
InhoudRoyal Brinkman on the digital highway
Why? Our customers are digital
Why? All our customers are digital
InhoudCustomer on 1.
InhoudLet customers give input
InhoudTrend 1
• Online oriëntatie neemt toe
InhoudTrend 2
InhoudWat verwachten wij van u als
leverancier
bestelt
verzendt product
Trend 3
InhoudProduct information is key
InhoudStatistics 2016
Unique visitors1.400.000
Clicks product pages4.400.000
Search240.687
Email marketing NL263.641
Email marketing INT275.206
Watched video’s82.000
Webshops5
2 million euro turnover from mobile
Quotation shops11
InhoudResults?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2011 2012 2013 2014 2015 2016
InhoudRoyal Brinkman on the didigtal highway
Inhoud
“100% of offline sales will beinfluenced by digital by
2020” - Google
Inhoud
InhoudLead generation Poland
E-commerce strategy
InhoudWelkomQuick quotation shops
InhoudIt’s all about convenience
Strategische koers – klantenBestel app: unique and handy!
Examples
Inhoud
InhoudDigitaal and personal!
InhoudVia chat
InhoudCollega’s in beeldThe ‘Digital’ specialist
InhoudE-mail campaigns
Inhoud
InhoudWelkom‘Growth of traffic and activating customers’
InhoudWelkomNew: new assortiment
InhoudWelkomNew: knowledge center
InhoudWelkomNew: spare parts finder
InhoudNew: Shop-in-shop pages
InhoudNew: Our brands page
InhoudWe will keep innovating
InhoudTesla proof?
InhoudThe world is changing fast
InhoudWe are ready, are you?
InhoudHow to benefit?
Take these opportunities:• Deliver your product data (multi-language)• Share information for the knowledge base• Setup whitepapers and personal blogs/tips• Let us setup a branded shop-in-shop page• Generate video’s for the digital specialist• Setup joint-promotions for online marketing • Fill the spare parts finderTip: start with sharing what you already have