SCA Monthly Digital Audience

July 2016

417k 10.6m 2.3m 1.2m 150k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,750,000 (SCA’s highest ever)

#1 Radio Group with 416,504 Avg Daily UBs (SCA’s highest ever)

#14 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for July '16

1.8m

Unique Audience1

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) July ‘16

1,750,000

768,000

596,000

217,000

0

400,000

800,000

1,200,000

1,600,000

2,000,000

SCA ARN Nova Entertainment Macquarie Radio

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) July ‘16

866,000

765,000

576,000

330,000

210,000

0

175,000

350,000

525,000

700,000

875,000

1,050,000

Hit Network Triple M KIIS Network NovaFM Smooth

656kUnique 28 Day

Streamers1

2.2m 3.2m2.5mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/07/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for July '16

SCA Mobile

86%

215k 1.3m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

357kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for July '16

SCA Social

2.3m 1.2m10.6m 150k

2.2m Total Australian Facebook Engagement1

Sources: 1 Facebook ‘People Talking About

This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram

& 5 YouTube. Figures for July '16

Twitter

Followers3

Instagram

Followers4

Facebook

Fans2

YouTube

Subscribers5

Australian Facebook Engagement – Radio

Source: Facebook API 28 Day People Talking About This (AU) - recorded 1 August 2016

2,224,321

673,483

283,408215,638

76,024

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

1,925,000

2,100,000

2,275,000

2,450,000

SCA ARN ABC Radio Nova Fairfax Radio

Australian Facebook Engagement – Radio Brands

Source: Facebook API 28 Day People Talking About This (AU) – recorded 1 August 2016

1,474,914

358,969 332,428

182,014

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

Hit Network Triple M Network KIIS Network Nova FM

HIT Network

1.9m 1.1mTwitter

Followers2

Instagram

Followers3

7.8mFacebook

Fans1

231kAvg Daily

UBs5

96kMonthly

App Users6

1.7mMonthly

Video Views7

147kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +

YouTube. Figures for July '16

171k 367k 22k 9k 20k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for July '16

Triple M Network

374k 56kTwitter

Followers2

Instagram

Followers3

1.6mFacebook

Fans1

159kAvg Daily

UBs4

114kMonthly

App Users5

425kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for

July '16

111k 285k 166k 20k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

Sport

18k

Monthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for July '16

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

TELSTRA MEDIA

TELSTRA CORPORATION LTD

EBAY

EBAY INC.

REALESTATE.COM.AU LTD.

REA GROUP LTD

NINEMSN

NINE ENTERTAINMENT CO.

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

CARSALES.COM LIMITED

CARSALES.COM LTD

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

1

2

3

4

5

6

7

8

10

11

3,930,515

3,150,769

1,489,956

1,206,253

1,156,614

1,085,341

891,622

749,007

481,638

471,998

+2.1%

-4.8%

0.0%

+1.9%

-0.7%

-0.4%

-6.8%

+8.4%

+1.5%

+5.0%

SCA is the 14th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.

MARKET AGGREGATE 18,545,994 +0.6%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - July 2016

11

12

13

14

15

16

17

18

19

20

BBC

BBC WORLDWIDE LTD

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

ALLURE MEDIA

ALLURE MEDIA

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

SBS

SPECIAL BROADCASTING SERVICE CORP.

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

CBS INTERACTIVE

CBS CORPORATION

BAUER MEDIA GROUP

BAUER MEDIA GROUP

SPORTINGPULSE

MULTICHANNEL NETWORK

SEVEN WEST MEDIA

SEVEN WEST MEDIA

9

16

13

12

14

15

17

21

18

20

459,527

452,521

417,635

416,504

328,771

294,072

266,861

238,113

232,287

231,942

-5.8%

+64.7%

+11.6%

+7.2%

+11.5%

+4.4%

-1.2%

+9.0%

+1.4%

+5.3%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*

SOUTHERN CROSS AUSTEREO

KIIS NETWORK

AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK

SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK

NOVA ENTERTAINMENT

2GB 873AM

MACQUARIE RADIO NETWORK

CLASSIC HITS RADIO

AUSTRALIAN RADIO NETWORK

3AW

FAIRFAX MEDIA

SMOOTHFM

NOVA ENTERTAINMENT

1

2

3

4

5

7

8

6

231,216

159,374

159,137

89,616

21,673

16,103

14,552

10,365

+3.0%

-9.0%

+12.9%

-34.5%

-4.9%

+25.5%

+41.9%

-30.9%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - July 2016

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence

PREVRANK COMPANY AVG DAILY UB % CH.

THE EDGE

AUSTRALIAN RADIO NETWORK

97.3 COASTLIVE.COM.AU

WEST COAST RADIO

MIX 94.5FM

SOUTHERN CROSS AUSTEREO

FIVEAA

NOVA ENTERTAINMENT

SEA FM

SOUTHERN CROSS AUSTEREO

RADIOWEST

SOUTHERN CROSS AUSTEREO

2UE

FAIRFAX MEDIA

9

10

11

12

13

14

15

10

9

12

11

13

14

15

7,612

7,382

4,355

3,204

2,560

1,736

1,482

+22.1%

-19.8%

+36.1%

-14.7%

+5.5%

+21.1%

+7.8%