#everythingcounts

make your cause connect

#everythingcounts

Supporter Motivations Report

Blackbaud 2014

#everythingcounts

UK’s #1 Preference for Fundraising Events…Coffee Mornings!

#everythingcounts

0

5

10

15

20

25

CoffeeMorning

Fun Run Walk Bake-off Cycle

Male

Female

#everythingcounts

Men were almost twice as likely as women to do a fundraising activity in

response to an emotive request

#everythingcounts

Nearly 2/3rds of UK

consumers participate in

an event because they

care about the cause

#everythingcounts

Event vs Cause: Age Factored

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

18-24 25-34 35-44 45-54 55-64 65+

18-24

25-34

35-44

45-54

55-64

65+

Cause

Event

#everythingcounts

Most fundraisers (45.6%) would

rather pay no registration fee and

fundraise a lot

*Blackbaud 2013 Peer to Peer Benchmark Report

Impact on Fundraising Results

70% of respondents don’t know how

their efforts have impacted their chosen charity

73% of people got absolutely no pointers and tips from their cause on how best to approach the fundraising event

#everythingcounts

Communicating Impact

#everythingcounts

When adding events to your portfolio…

Have you stated the purpose of the event?

Can you relate the event back to your mission?

Are the goals of your event tangible?

Is fundraising a clear component of your event?

Linking Your Event to the Mission

#everythingcounts

#everythingcounts

Add a powerful thank you…

Share the ambition

Provide ways for them to share your message

Provide ways to engage directly with you

Follow up with the results!

Can you translate the results to an impact?

Make it personal and timely

#everythingcounts

#everythingcounts

Supporting Your Supporters

#everythingcounts

Getting personal with your fundraisers…

Is this their first time?

• Repeat participant or new?

Are they fundraising?

• Registrant vs fundraiser analysis

Have they reached a fundraising milestone?

• Celebrate! Keep them motivated!

#everythingcounts

Getting the best results from your fundraisers …

Provide fundraising guidance

• e.g. “How to raise £150 in one week” & the importance of asking more than once

Give your supporters the right tools

• Social media #s

• Shareable content

Keep their enthusiasm up

• Celebrate! Keep them motivated!

#poweringphilanthropy

#everythingcounts

Is Peer to Peer worth all the effort?

#everythingcounts

Over 60% of respondents had participated in multiple fundraising events within the last year

Tapping into their connections expands your network and increases awareness of your great cause!

Absolutely!

#everythingcounts

Thank you!Sandra Luther@SandraLutherSandra.Luther@Blackbaud.co.uk

Look for our new report on www.blackbaud.co.uk