Dan Murray

Author

Tableau Zen Master

Director of BI Services, InterWorks

Indianapolis, Indiana January 28, 2016

Being Data Driven

Menu• My first Tableau Success • Tableau Demonstration • Big Data & Keys to Success

• Getting Your Boss Interested

• Deployment strategies

3My first Tableau Project

Rapid Deployment

• Sales

• Inventory

• Accounts Receivable

• Accounts Payable

• Purchasing

Dimensionally-Conformed Spreadsheet

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Lessons Learned

• Start quickly • Spreadsheets work •Fast payback

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Tableau Demonstration

The Data Flood

• Volume • Velocity • Variety

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2000 - 5 exabytes 2005 - 130 exabytes 2010 - 1,200 exabytes 2014 - 5,600 exabytes 2020 - 40,000 exabytes

Source: IDC (Adapted)

Digital data in the world

Order of Magnitude

Sources: Wikipedia, Wired Magazine

The NSA is watching• Internet Searches • Websites visited • Emails sent & received • Social Media activity • Blogging activity • Videos watched/uploaded • Photos viewed/uploaded • Cell phone GPS data • Cell phone Apps downloaded • Phone call records • Text messages sent/received • Skype video calls

• Online purchases/transactions • Credit card transactions • Financial information • Legal documents • Travel documents • Health records • Cable TV shows watched • Commuter toll records • Bus and subway passes • Facial recognition data • Arrest records • Drivers license data • And more….

http://nsa.gov1.info/data/index.html#dataSource:

Digital Data 20145,600,000,000,000,000,000,000

Year-to-date through 12/31/2014

5,600 Exabytes

5.6 Zettabytes

Source: EMC Worldwide Information Growth Ticker (powered by IDC Research)

New 1-TB Drives Needed

5,872,025,600

$14.6 trillion

Storage is keeping pace.

Variety

• Relational Databases

• Non-relational Databases

• Grid/cache storage

Over 200 commercial and open source options available.

“New Digital Universe Study Reveals Big Data Gap: Less Than 1% of World’s Data is Analyzed.”

http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC

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3 keys to success

•Training •Start fast •Don’t do what your boss asks

Especially if you have a lot of experience with legacy tools

Training

Pick something you can finish in < 4 weeks

Start Fast

Don’t do what your boss asks you to do…

Make something

better…

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Show your boss something she has never seen before-that is actionable- with the first

project.

Build enthusiasm for more discovery.

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Why do deployments succeed or fail?

•Failing to follow the earlier recommendations

•Failing to consider company culture

Deployment Strategies

Consider organizational

culture

FacebookMostly organic growth with a common company culture.

Cisco Systems

Growth through acquisition with a variety of company cultures.

Facebook

• Centrally controlled

• Center of excellence

• Rapid expansion

Cisco Systems

• Central funding

• Decentralized control • Natural adoption

Both successful

The most compelling

Tableau stories

are discovery

tales

To Do in 2015

•Download a trial license •Build something < 4 weeks • Show your boss/co-workers

Dan Murray Intro• Purdue Grad - BS General Management 1982 • Experience - 33 years (20 at a multinational) • Work locations - North America, Europe, Asia • Roles - COO, CIO, CFO, Sales Director, Director of Operations, Acquisitions Team Leader • Founder - InterWorks BI Practice (Tableau’s 1st Partner)

• Author - Tableau Your Data! (Bestselling Tableau Guide)

• Tableau Zen Master (Using Tableau since 2007)

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Dan Murray Tableau Zen Master Director of BI Services, InterWorks, Inc.

Twitter: dgm885 Email: dan.murray@interworks.com