Embed Size (px)
Citation preview
Telling Stories with Data
Phil [email protected] | @pfilbert | linkedin.com/in/philcharron | thinkbrownstone.com/blog
We are all made of storiesand stories are made of data
The Science of Storytelling
storytelling with data
Tragedy Aristotle (335 BCE)
Mythos (plot)
Ethos (character)
Dianoia (thought)
Lexis (diction)
Melos (melody)
Opsis (spectacle)
what is a story?
Plot
Literature Data VisualizationCharacters
Vladmir, Estragon, Pozzo, Lucky, Godot?
Metrics Phil’s Spending
Settings A country road, a tree
Categories Phil’s Budget Areas
elements of a story
Time Act 1, Act 2
Time October 2014 - September 2015
Seven Basic Conflicts Arthur Quiller-Couch (1863-1944)
Man vs. Man
Man vs. Nature
Man vs. God
Man vs. Society
Man in the Middle
Man and Woman
Man vs. Himself
defining plot
Seven Basic Plots Christopher Booker (2004)
Overcoming the Monster
Rags to Riches
The Quest
Voyage and Return
Comedy
Tragedy
Rebirth
defining plot
Plot Man in the Middle
or Man vs. God
The Question How does Phil spend his money?
Literature Data VisualizationCharacters
Vladmir, Estragon, Pozzo, Lucky, Godot?
Metrics Phil’s Spending
Settings A country road, a tree
Categories Phil’s Budget Areas
basic plots of data viz
Time Evening
Time October 2014 - September 2015
puttytime!
Raise your hand if you know the artist
puttytime!
plots in data viz
$178.44
0 10
ANSWER THE FREAKING QUESTION
TELL THE FREAKING STORY
mantra
How much do I owe on my credit card?
What is the value of a metric right now?
basic plots of data viz
Credit Card Balance: $178.44
How has my credit card spending changed over the past twelve
months?
How has a metric changed over time?
$0
$1,750
$3,500
$5,250
$7,000
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
basic plots of data viz
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
How has my credit card spending changed over the past twelve
months?
How has a metric changed over time?
basic plots of data viz
AVOID COGNITIVE FRICTION
mantra
How does my credit card spending from this year compare to last year?
How does a metric compare across multiple time periods?
basic plots of data viz
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2014 2015
How does my credit card spending from this year compare to last year?
How does a metric compare across multiple time periods?
basic plots of data viz
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2014 2015
How do all these categories make up this metric?
How does my spending break down by budget area?
basic plots of data viz
OtherHome
Entertainment
Donations
Shopping
Travel
Auto & TransportFood & Dining
Business Services
How do all these categories make up this metric?
How does my spending break down by budget area?
Did I spend more on Travel or Shopping?
basic plots of data viz
OtherHome
Entertainment
Donations
Shopping
Travel
Auto & TransportFood & Dining
Business Services
How does my spending in each budget area compare
to each other?
How do all these categories compare to each other?
basic plots of data viz
Business Services
Food & Dining
Auto & Transport
Travel
Shopping
Donations
Entertainment
Home
Other
How does my budget spending this year compare to last year?
How do all these categories compare across time periods?
basic plots of data viz
Business Services
Food & Dining
Auto & Transport
Travel
Shopping
Donations
Entertainment
Home
Other
2014 2015
DES“I”
GN
THERE IS NO
IN I
mantra
How do the information sources preferred by different generations compare to each other?
whyy: the question
Age Group
Paper /magazine
AM/FM Radio Television
Text or email
Word of mouth
Website / blog Facebook
Mobile App
Internet search Other Twitter
Satellite Radio
19-28 3% 16% 17% 7% 14% 13% 13% 8% 1% 2% 5% 0%
29-38 5% 22% 12% 8% 9% 12% 13% 8% 3% 3% 5% 0%
39-48 13% 19% 7% 5% 13% 13% 12% 8% 6% 4% 2% 0%
49-58 27% 21% 15% 8% 7% 5% 5% 4% 5% 3% 1% 0%
59-68 32% 11% 13% 13% 5% 6% 6% 7% 2% 4% 1% 1%
69-78 47% 8% 19% 10% 6% 1% 0% 3% 3% 3% 0% 0%
79-88 67% 0% 19% 10% 5% 0% 0% 0% 0% 0% 0% 0%
How did you become aware of the last local story that interested you?
whyy: the answer
19-28
29-38
39-48
49-58
59-68
69-78
79-88
0% 17.5% 35% 52.5% 70%
Newspaper/magAM/FM RadioTelevisionText or emailWord of mouthWebsite or blogFacebookMobile appInternet searchOtherTwitterSatellite Radio
How did you become aware of the last local story that interested you?
whyy: the answer
How did you become aware of the last local story that interested you?
Newspaper/mag
AM/FM Radio
Television
Text or email
Word of mouth
Website or blog
Mobile app
Internet search
Other
Satellite Radio
0% 17.5% 35% 52.5% 70%
19-2829-3839-4849-5859-6869-7879-88
whyy: the answer
19-28 29-38 39-48 49-58
59-68 69-78
Newspaper/mag AM/FM Radio Television Text or emailWord of mouth Website or blog Facebook Mobile AppInternet search Other Twitter Satellite Radio
79-88
How did you become aware of the last local story that interested you?
whyy: the answer
WHAT WAS THE FREAKING QUESTION?
whyy: the answer
How do the information sources used by different generations compare?compare
whyy: the answer
How do the categories within these similar groups compare?
How do the information sources used by different generations compare?
whyy: the answer
25%
50%
75%
100%
19-28 29-38 39-48 49-58 59-68 69-78 79-88
Newspaper/magAM/FM RadioTelevisionWord of mouthText or emailWebsite or blogFacebookMobile AppInternet searchSatellite RadioTwitterOther
How do the categories within these similar groups compare?
whyy: the answer
How did you become aware of the last local story that interested you?
whyy: the answer
25%
50%
75%
100%
19-28 29-38 39-48 49-58 59-68 69-78 79-88
Newspaper/magAM/FM RadioTelevisionWord of mouthText or emailWebsite or blogFacebookMobile AppInternet searchSatellite RadioTwitterOther
How did you become aware of the last local story that interested you?
whyy: the answer
25%
50%
75%
100%
19-28 29-38 39-48 49-58 59-68 69-78 79-88
Newspaper/magAM/FM RadioTelevisionWord of mouth
Traditional Sources
25%
50%
75%
100%
19-28 29-38 39-48 49-58 59-68 69-78 79-88
Newspaper/magAM/FM RadioTelevisionWord of mouthText or emailWebsite or blogFacebookMobile AppInternet searchSatellite RadioTwitterOther
How did you become aware of the last local story that interested you?
whyy: the answer
Non-traditional Sources
puttytime
Two common English words contain “uum"
Vacuum & _________
Vacuum &
puttytime
Two common English words contain “uum"
Continuum
the continuum
100
the continuum
100Motivation
Is it worth trying to save Phil?
100
Motivation
the continuum
50Performance
Is it worth trying to save Phil?
the scatterplot
Performance
100
Motivation
5
Performance
Am I at risk for losing talented people?
Am I at risk for losing talented people?
the scatterplot
100
Motivation
5
Performance
the scatterplot
Oxford Comma
Puppies
Kittens
Standard Comma
Who should I vote for?
the scatterplot
Oxford Comma
Puppies
Kittens
Standard Comma
Who should I vote for?
Hillary
The Donald
Cruz
Jindal
Fiorina
Carson
Christy
Sanders
Santorum
google public data explorer
How does income disparity compare from territory to territory in the US?
google public data explorer
How does each state’s per capita personal income compare to its personal disposable income over time?
Oh, and show me each state’s population to give some context.
How do two separate metrics for these related groups of different sizes compare to each other over time?
How does each state’s per capita personal income compare to its personal disposable income over time?
Oh, and show me each state’s population to give some context.
How do two separate metrics for these related groups of different sizes compare to each other over time?
google public data explorer
google public data explorer
How much of something is there?
Something is changing over time
Something is changing over multiple time periods
Something is composed of many parts
Many parts compare to each other
Many parts compare to each other, over time
Similar things, made of similar parts, compare to each other
Party in DC!!!!
recap: some plots in data viz
$-523.66
