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Transcending Data with Marco Petkovski OVERVIEW Data tells us “what” and interactions tell us “why”. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and are challenging us to transcend data and connect designers and developers to user behaviour as it happens. Presented at FITC Toronto 2014 on April 27-29, 2014 More info at www.FITC.ca
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@marcopetkovski
Hi, I’m Marco
@marcopetkovski
Teehan + Lax
@marcopetkovski
Angel Analytics
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“not the way we’ve done things”
@marcopetkovski
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“If it ain’t broke don’t fix it”
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It’s ok to fail
@marcopetkovski
2 things can happen
you will discover that what you assumed
works or
doesn’t work
@marcopetkovski
Big deal.
@marcopetkovski
@marcopetkovski
now that we’re fearless let’s talk about tools
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which ones do I use?
@marcopetkovski
“Why does this exist?”
@marcopetkovski
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Data is not as objective as it seems
Instinct is not as subjective as it seems
@marcopetkovski
Design with instinct
Optimize with data
@marcopetkovski
We are all flawed
and that’s ok
@marcopetkovski
@marcopetkovski
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@marcopetkovski
Get serious about measuring success
Adopt an analyst today
