Transcending data marco_petkovski

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Transcending Data with Marco Petkovski OVERVIEW Data tells us what and interactions tell us why. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and are challenging us to transcend data and connect designers and developers to user behaviour as it happens. Presented at FITC Toronto 2014 on April 27-29, 2014 More info at


  • 1.@marcopetkovski Hi, Im Marco

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