CIRCULATE 2015

H A N N E V E N A B L E S

D I R E C T O R , M A R K E T I N G O P E R A T I O N S

35,000 Plan Designs750 Customers

$15 Billion in Payments10 Years of Empirical Data

Information since Xactly’s inception

DO YOU NURTURE?

Time spent on:

• Mapping out the flow

• Picking the right assets

• Writing the content

• Designing the email

• Setting up the automation

• A/B testing

Wouldn’t it be nice to know what your getting in return?

HOW DO YOU KNOW IT’S WORKING?

Does it drive new engagement?

Does it generate new deals?

Does it drive pull through?

Does it help close deals?

BEFORE FULLCIRCLE WE WERE LIMITED ON WHAT WE CLOUD SEE

We could see very high level basic information with our Marketing Automation system and CRM.

• MA = Open and Click rates

• CRM = Lead source first touch

• CRM = Last touch on conversion campaign influence

HOW WE ANSWER THESE QUESTIONS WITH FULLCIRCLE

Does it drive new engagement?

• By email we are able to see engagement

• We can see engagement by market segment

Does it generate new deals?

• We are able to see new opportunity’s that were created after they engaged

• What emails drive new opportunity’s

Does it drive pull through?

• Opportunity stage at the time of engagement

• Opportunity stage after engagement

Does it help close deals?

• By market segment won opportunity's stage at time of engagement