Public Opinion Survey2014

City Council Meeting,

July 21, 2014

Citizens Advisory Committee

� Chair – Luke Feldstien

� POS Chair – Laura Florez McCusker

� Volunteers – CAC Committee

- Police VIPS

Survey Conducted Saturday, April 26, 2014

Background: QuadrantsLower turn out this year, but still valid260 (+/- 6%); 359 (+/- 5%) in 2013 @ 95% Confidence

*+/- 6% is within the margin of error

Noble & Ben Maddox

Dinuba Blvd

Akers & Goshen

Akers & Walnut

POS Demographic Comparison

vs. 2010 U.S. CensusCensus: Population by RacePOS Results

Source: http://www.census.gov/2010census/popmap/ipmtext.php?fl=06

Answer Response %

2010

Census

African American 5 2% 2%

American Indian 2 1% 2%

Asian 6 2% 5%

Caucasian 162 65% 67%

Hispanic 62 25% 24%

Other 11 4% NA

Total 248

Major measures are close

POS Demographic Comparison

vs. 2010 U.S. Census contd.

Gender (POS) Gender (2010 Census)

Source: http://www.census.gov/2010census/popmap/ipmtext.php?fl=06

2013 Results:

Female: 61%

Male: 39% Closer this year by gender

POS Demographic Comparison

vs. 2010 U.S. Census contd.

Age (POS) Age (2010 Census)

Source: http://www.census.gov/2010census/popmap/ipmtext.php?fl=06

2013 Results:

18-34: 33%

35-54: 37%

55 & over: 37%Not as close by age group

Quality Of Life#19 Taking all things into consideration, how

would you rate the overall quality of life in

Visalia?

• Down from last year but about the same for the last 5 years.

We tend to rate Visalia better as

we age

Safety Rating#2 How would you rate the City’s efforts in

providing a safe community?

Lower than last year; Higher than 2011

Public Safety Services# 3a How would you rate the police service you

received?

� 68% rated police services Above Average

� (25% of respondents had contact with the Police Department,↓2%)

68%

Public Safety Services

#4a How would you rate the fire service you

received?

� 84% rated fire services Above Average(4% decrease in Above Average, as compared to 2013)

*11%

had

contact

with the

FD, ↓1%

Quality of Services#5 What do you consider the most essential City

services besides Police and Fire departments?

Road Maintenance is once again, the second

concern after public safety and increasing.

+3%

-5%

+4%

Quality of Services- Cont’d#6 How do you rate the quality of the

following services in Visalia?

Service TypeGood to Very

Good Rating

Increase/ Decrease

from 2013

1) Emergency Response by

Fire Department

62% -2%

2) Private Ambulance 58% 8%

3) Road Maintenance 33% -11%

4) Traffic Management 48% -4%

5) Bus Services 45% 3%

*+/- 6% not statistically significant

Quality of Services- Cont’d

Service TypeGood to Very

Good Rating

Increase/ Decrease

from 2013

6) Street Lighting 50% -2%

7) Senior Citizen Services 40% 0%

8) Recreation Services 57% -8%

9) Services for Disabled 33% -7%

10) Park Maintenance 62% -7%

11) Garbage Recycling 68% 3%

12) Convention Center 64% 2%

*Less than or equal to +/- 6% not statistically significant

Questions & Concerns#7a How many times have you attended activities at

the Convention Center in the last year?

Note that 2/3 of the respondents attend the Center

Questions & Concerns

7b. Have many times have you visited a park in the

last year?

Note that 1/3 of the respondents attend parks 5+

times a year

Park Attendance by Groups

Northeast Southeast Northwest Southwest

None 19% 27% 16% 23%

1 to 2 times 22% 20% 27% 23%

3 to 4 times 25% 20% 27% 16%

5 or more times 35% 34% 30% 37%

Quadrants

less than

$15,000

$15,000 to

$40,000

$40,000 to

$70,000

$70,000 to

$100,000

$100,000

and over

None 16% 29% 14% 14% 14%

1 to 2 times 44% 10% 18% 18% 30%

3 to 4 times 12% 15% 36% 36% 22%

5 or more times 28% 46% 32% 32% 35%

Income

18 to 34 35 to 54 55 and over

None 13% 17% 25%

1 to 2 times 25% 19% 27%

3 to 4 times 16% 28% 21%

5 or more times 47% 36% 28%

Age

High Park Users in all Quadrants

$15,000-40,000 income group is highest user

We tend to use parks less as we age

Traffic Flow:

#8 In your opinion, how do you view traffic flow throughout Visalia?

� About the same as last year

Question & Concerns – Cont’d

Younger Groups want more

information Sources

Open Ended Responses

10. If the City changed one thing to better provide

information to Visalians, what should it

Open Ended Responses- Cont’d#18 What is the most important thing the city

should be working on to make Visalia better?

Most important thing the City should do

2013 2014

Major Take-aways� Older Visalians are most satisfied with the

City than younger Visalians

� Road maintenance is a continuing concern

� Young group most interested in receiving City information

� Traffic and Homelessness is on people’s minds

Questions & Answers

?