By Sanal John

Voice Search Stats

❖ 50% of all searches will be voice searches by 2020 according to comscore

❖ About 30% of searches will be done without a screen by 2020. via Mediapos

❖ We estimate there will be 21.4 million smart speakers in the US by 2020 according to Activate

❖ By 2019, the voice recognition market will be a $601 million industry, according to a report from Technavio via Skyword.

Predictions

Voice Search Stats

❖ Google voice search queries in 2016 are up 35x over 2008” according to Google trends via Search Engine Watch

❖ 40% of adults now use voice search once per day according to comscore

❖ In May 2016, 1 in 5 searches on an Android app in the USA were through speech.

❖ 41% of people using voice search have only started in the last 6 months” according to MindMeld

Current Usage

Things You Should Know About Voice Search

1. Be Local Friendly

1. Your business name2. Your physical address3. Your local phone number4. Directions from popular

interstates / roadways

2. Understand Voice Search Uses Question Phrases

3. Voice Searches Typically Have More

Words

Let’s Optimize!

1. Find keywords like

1. “Give me the number for”2. “Can I get the name of”3. “Plumbers near me”4. “Dentists in my area”

The Strategy

Creating AdWords Campaign

❖ Launch dedicated question campaigns/ad groups.

❖ I Recommend including filler words in your questions.

Ad Copies

❖ Imagine if someone were searching for “coffee near me” and you could offer a “Buy One Coffee Get One Free”

to help bring them into your store

More quick answers and quick action

You can see reviews, a phone call button, and a “book now” button. Users don’t have to come to your website to complete their intention.

Questions?