What is Universal Analytics & How it Can Help Your Business Grow?

#excelplugin

A GACP and GTMCP company

FREE Webinar byAugust 20th, 2014

What is Universal Analytics and How it Can Help YourBusiness Grow?

1 #tatvicwebinar

#excelplugin


Our speakers

2

Ravi Pathak

Cofounder@Tatvic

linkd.in/1n4UDbQ

Bhoomika Joshi

Implementation Specialist@Tatvic

linkd.in/VCiSaf

#tatvicwebinar

#excelplugin


Outline of this webinar

3

What is Universal Analytics

Difference between Classic GA and Universal Analytics

Universal Analytics Migration

Questions & Answers

Strategic and Tactical Impact of the change

#tatvicwebinar

#excelplugin



4




Questions & Answers


#tatvicwebinar

#excelplugin

A GACP and GTMCP companyWhat is Universal Analytics

Universal Analytics is the newversion of analytics that waslaunched last year from Google.

It introduces a new tracking code,the ability to track a user's behavioramong different devices and a newmeasurement protocol that is ableto import data from online andoffline devices.

5 #tatvicwebinar

#excelplugin



6




Questions & Answers


#tatvicwebinar

#excelplugin


Cookies

7

Google Analytics Universal Analytics

More than one cookie Only one cookie

#tatvicwebinar

(utma, utmb, utmv etc) (ga)

#excelplugin


Sub Domain Tracking

8

www.xyz.com

(Top Level Domain)

a.xyz.com

(Sub Domain)

www.xyz.com

(Top Level Domain)

Code

Code

www.xyz.com

(Top Level Domain)

a.xyz.com

(Sub Domain)

www.xyz.com

(Top Level Domain)

UNIVERSAL

ANALYTICs

#tatvicwebinar

#excelplugin


Data Import into GA

9

Google Analytics

Desktop

Mobile

Tablet

Universal Analytics

Desktop

Mobile

Tablet

CRM

POS

Capture data from online properties

Capture data from online and offline properties

#tatvicwebinar

#excelplugin


Session & Campaign Timeout

10

I can set my session

duration

#tatvicwebinar

#excelplugin


Why are we here

Classic Google Analytics v/s Universal Analytics

11

Google Analytics

More than one cookie

Capture data from online properties

Subdomain tracking needs implementation of codes

Session and campaign expiry timeout are predefined

Universal Analytics

Unique client ID tracking sets a single cookie

Capture data from online and offline properties

Inbuilt subdomain tracking

Session/ campaign expiry timeout can be defined

#tatvicwebinar

#excelplugin



12




Questions & Answers


#tatvicwebinar

#excelplugin

A GACP and GTMCP companyIts Time to Upgrade

13

Source: http://www.koozai.com

#tatvicwebinar

#excelplugin

A GACP and GTMCP companySteps to Upgrade to UA

• Step 1: Transfer Your Property from Classic to Universal Analytics

a) Visit the Admin Section

b) Select Account

c) Select Property You Want to Upgrade

d) Click Universal Analytics Upgrade

14 #tatvicwebinar

#excelplugin

A GACP and GTMCP companySteps to Upgrade to UA

• Step 2: Replace the Classical Code with New Universal Analytics Code

15 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyTracking codes to be updated

Six Tracking Codes You Need to Change

• Event Tracking Code

• Ecommerce Tracking Code

• Cross Domain Tracking Code

• Custom Dimensions/ Metrics Code

• Virtual Pageviews Code

• Demographic & Interest Tracking Code

16 #tatvicwebinar

Check out the Blogpost to learn how to implement these Tracking Codes

http://www.tatvic.com/blog/upgrade-to-universal-analytics/?utm_source=ua_webinar&utm_medium=link&utm_campaign=slideshare#four

#excelplugin



17




Questions & Answers


#tatvicwebinar

#excelplugin

A GACP and GTMCP companyStrategic Impact

18

Un

iver

sal A

nal

ytic

s Cross Device Measurement

Measurement Protocol

Dimension Widening

Enhanced Ecommerce

#tatvicwebinar

#excelplugin

A GACP and GTMCP companyCross Device Measurement

19

Classic Google Analytics

Universal Analytics

Classic GA measurement with Client ID

Cross Device Measurement with User ID

#tatvicwebinar

#excelplugin

A GACP and GTMCP companyMeasurement Protocol

• Tie online to offline behavior

• Send data from any source e.g. mobile app, GPS machine, offline store, CRM / ERP system, email

• Independent of browser & similar to POST request

20 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyDimension Widening

21 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyEnhanced Ecommerce

22 #tatvicwebinar

#excelplugin



23




Questions & Answers


#tatvicwebinar

#excelplugin

A GACP and GTMCP companyTactical Impact

• Cross Device Measurement

• Dimension Widening

– Product Review Score Analysis

• Enhanced Ecommerce

– Shopping Behavior

– Product Performance

– Product Brand Analysis

– Coupon Analysis

24 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyCross Device Measurement

25 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyDimension Widening

Importing product meta data in Google Analytics using dimension Widening like

• Product Color

• Product Review Score

• Product Size

• Product Availability

26 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyProduct review score analysis

27

1

3

4

6 6

0

1

2

3

4

5

6

7

1 2 3 4 5

Bu

y to

Det

ail (

in %

)

Avg.Product Review Score

Relationship between BuyToDetail and Avg. Product Review Score

#tatvicwebinar

#excelplugin


0

5

10

15

20

25

30

35

0 1 2 3 4 5 6

Pro

fit_

Mar

gin

Avg. Review Score

Review Score Analysis

Review Score Analysis

28

Product_aProduct_b

Product_c

#tatvicwebinar

Increase in Product B’s Review score Increase in Product B’s BuytoDetail Increase in margin

#excelplugin

A GACP and GTMCP companyShopping Behavior

29 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyProduct Performance

30 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyBrand Performance

31 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyCoupon Analysis

32 #tatvicwebinar

#excelplugin

A GACP and GTMCP companyResources

33 #tatvicwebinar

• Ultimate Guide for Upgrading to Universal Analytics -http://bit.ly/1CmUDxs

• 3 Use Cases of Dimensions Widening - http://bit.ly/1KSYWT9

• 3 Steps to Get Started with Enhanced Ecommerce & 10 Powerful Reports - http://bit.ly/171mCrp

• 11 F.A.Q on Universal Analytics in Google Product Forum (with Solution) - http://bit.ly/171nGeQ

• Watch Webinar Video – What is Universal Analytics & How it Can Help Your Business Grow?

http://bit.ly/1CmUDxs

http://bit.ly/1KSYWT9

http://bit.ly/171mCrp

http://bit.ly/171nGeQ

http://www.tatvic.com/webinar/universal-analytics/?utm_source=ua_webinar&utm_medium=link&utm_campaign=slideshare

#excelplugin

A GACP and GTMCP companyNext Webinar

Webinar: How Online Retailers Can Benefit from Enhanced Ecommerce

You will learn:• What is Enhanced Ecommerce and How it Changes the Landscape for Online

Retailers• Steps to Implement Enhanced Ecommerce• Insights that can be Generated from Enhanced Ecommerce• Actions you can take from the Enhanced Ecommerce data

Watch Now

#tatvicwebinar

Ravi Pathak

Cofounder @Tatvic

Mike Kwong

Software Engineer at Google

Snehal Thakkar

Software Engineer at Google

http://www.tatvic.com/webinar/enhanced-ecommerce/?utm_source=ua_webinar&utm_medium=link&utm_campaign=slideshare

#excelplugin


35

Ravi PathakTwitter: @ravipathak

Bhoomika JoshiTwitter: @bhoomikajoshi04

Tweet us @Tatvic or use #tatvicwebinar

#tatvicwebinar

Thank You!

Data & Analytics

What is Universal Analytics & How it Can Help Your Business Grow?