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Bade bade shehron mein aisi chhoti chhoti baatein
hoti rehti hain
• Since June 2014, some 2,281 Indian
startups had begun operations across a
range of sectors, including e-commerce,
health technology, robotics, logistics,
business intelligence and analytics, food
technology, and online recruitment.
• Of this 43% has already failed
57%
43%
Company
Success Fail
Sector Wise : Failed Startups
Logistics
E commerce
Food Tech
Analytics
20.90%
19.60%
18.70%
11.30%
May 2016
Amber Wellness, an online beauty startup
November 2015
Trevo, a bus pooling startup
October 2015
Local Banya, an online supermarket
August 2015
Talentpad, an online recruitment company
November 2015
Ad Magnet, a digital advertising network
April 2016
PepperTap, an on-demand grocery delivery service
Start ups that that failed
Demand Supply and Pricing
-It’s All Economics
• Launched in 2009, Quirky was an invention platform where people could vote on product ideas they loved.
• Did not do the economics well. The company spent nearly $400,000 on a developing a bluetooth speaker that only sold 28 units.
• Eventually the startup ran out of money and filed for bankruptcy in 2015.
• Founded in 2015
• Interesting initiative. Still
operational.
• High priced products
• Demand, Supply and pricing gap
Santa-Nu-Banta
Heer Ranjha!!
Jai and Veeru
The Family Love story
(Husband and wife team). Did well initially.
But ultimately failed.
A group-centric social intelligence platform.
Cofounder disagreements, couldn't secure
funding
Experience matters
Did you know the average age of founders of these failed
startups in 2015 was only 27 years.
• Incubated at IIT (Indian Institute
of Technology)-Bombay in
September 2013.
• Primary objective was to
organize industrial visits
• Young team and high target
pressure
DJ Wale Babu mera Gana chala de
•Founded in 2015 by Rahul
Yadav, Azeem Zainulbhai
•shut down its operations just few
months after raising funding.
•Even after 7 months since the
launch announcement and about
5 months after the funding
announcement, no one knew
what the company was doing
• Started in 2013 offering healthy, calorie-defined
food.
• Robin Uthappa helped start the business by
putting in seed money of close to Rs 1.5 crore.
• Retaining customers for a longer period of time
due to logistics continues to be a challenge
• Temporarily Shut down
Bad Products
Dikhega to bikega
• Zillionears - creative pre-sale
platform for musicians
• Ran a lot of campaigns
• Shut down as people really
didn’t really LIKE anything
about the product
Janta hai Mera Bapp kaun hai
• Founded in 2015
• Golden investors and bona fide founder
certification still couldn’t save this one.
• The Google India MD, the Amazon India country
manager, the FreeCharge CEO, and the
founders of CommonFloor, TaxiForSure, and Yo
China were all investors in this food startup
• Began as internet kitchen
• Pressure to scale up made them an aggregator
• Shut down within a year of launching
I want X to acquire/fund me
Mujhke bhi tu lift karade
• Initially called myNoticePeriod
• Changed to Hiree
• Laid of 80% of its staff in 2016
• Acquired by Quikr
Competition
• This Chennai based auto rickshaw
aggregator was founded in 2013
• Couldn’t survive amidst the competition
and lack of fund
• Closed their operation and some of its
team joined Ola in 2016
• Founded in 2014
• Acquired taxi aggregator BookMyCab in
July 2015
• Raises $2.5M funding from existing
investors in 2016 (Paytm and Snow
Leopard)
• Faced loss of 11 crs due to high burn rate
Don’t wash your dirty laundry on the street
• Started by a group of 12 IITians
• Backed up by Japan’s Softbank,
which has a 38 percent stake in
Housing, Nexus and Helion.
• Rahul Yadav’s letter and the
media
Futuristic product
• Started by three B.Tech graduates from Indian
Institute of Technology
• Smart switches could automate any electrical
appliance at home. Lumos switches were equipped
with inbuilt sensors that allowed them to track
ambient conditions and human presence to take
accurate automation decisions and hence learn from
the user’s behavior.
• Failed as Product too futuristic
Not catching the product modification/enhancement
bus
• From Coffee delivery (on
demand) to selling only via retail
channels
• Maintained core strength “Love
for Coffee” and modified the
product to suit the needs
Thank You
Unspun Consulting Group11th main, 4th block,
Koramangala, Bangalore,
Karnataka – 560034
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