13 USER EXPERIENCE TACTICS

TO MAKE YOUR WEBSITE MORE ENGAGING

First Impressions

The look and feel of your website is the very first impression a customer has upon reaching your homepage – are you comfortable with what they see?

Creative enhancements may sound daunting, but whether you’re an ecommerce brand or a local B2B company, a website redesign project needs a cohesive plan to reach your ultimate marketing and sales goals.

Make Your Website Look Like a Million Bucks

We’ve developed a list of 13 practical UX and design tactics to make your website look professional, savvy, and stand out –regardless of your industry.

Read on for our 13 tips….

1. Interactive Infographics

Let your readers explore on their own.

Interactive infographicscan visually explain complex ideas or processes to educate potential customers that can lead to higher click-through rates.

2. Parallax Storytelling

Use cutting-edge infographics to visually tell engaging stories

Parallax Storytelling, a rising UX trend, allows your brand’s story to be told through combined text and imagery as users scroll your web page.

This powerful storytelling tactic appeals to our brain’s 90% visually-basedinformation retention capacity.

3. Well-Designed Navigation

Create a bold, organized drop-down menu.

Avoid a bland navigation bar by making good use of a well-designed, dropdown menu with simple yet useful imagery.

4. Video Backgrounds

Killer ambiance sets the stage for customer engagement.

An auto-playing video on your homepage background is a creative, impactful way to tell your story and humanize the user experience.

5. Animated Storytelling

Dazzle potential customers with branded personality via a company overview video.

Creating short, interview-style videos on high-traffic web pages appeals to your visitors – and creates instant brand consistency across your site.

6. Video Testimonials

Let your customers do the talking!

Thoughtful, high-quality testimonial videos establish consumer trust and if done right, can possess lead-generating power.

RUNNER Tip:

“Videos should play in screen-size appropriate lightboxes toenhance, not interrupt, the viewing experience and focus.”

-Reagan Judd, RUNNER Agency Co-Founder

7. Enhanced Event Listings & Event Calls-To-Action

Establish industry relevancy.

Maximize your event reach by featuring upcoming events on high-traffic pages instead of burying them within internal listings pages.

RUNNER Tip:

“Your homepage is a good place to start for incorporating event listings into high-traffic areas across your site.”

-Bryan Daniels, RUNNER Digital Project Manager

8. Encourage Ongoing Interactions

Let your prospects stay in touch through middle-funnel marketing tactics.

Roll out the welcome mat and strategically place well-designed points of interaction at each marketing funnel stage.

9. Blog Cards

Add more visual appeal to your content.

Dress up your content and increase visual appeal with branded, unique images showcasing your logo and title.

10. Better Whitepaper Design

Dress up your downloadable content!

Your whitepapers don’t have to be so vanilla.

A conversion optimization-based redesign will help push qualified leads further down the marketing funnel.

11. Rich Footer ContentDon’t leave your site visitors hanging! Give them answers + a clear path of action.

Don’t think of your footer as just a place to put logos and copyrights. Well-designed footers with strategically placed links give your users a clear path to useful info on interior pages.

12. Humanize Your Brand

Bring your company leaders into the spotlight in a unique, engaging way.

Company headshots may seem like a trivial design initiative, but it’s the perfect opportunity to humanize your brand with warm, welcoming faces from leadership.

13. Pay Special Attention to Color Flow

It’s one of the biggest aids to a high-performing website.

Color captures attention, enhances user experience and engagement, and is important for brand recognition.

RUNNER Insight

Color has been proved to increase comprehension of information by as much as 73%.

-Courtesy of a recent Loyola College marketing study

Other Creative Ideas…

• Better-looking navigation systems

• Quality, branded fonts

• Custom icons or calls-to-action

• Revamped content layout

Interested in More Useful RUNNER Marketing Tips?

Visit our Blog or check out our list of Case Studies for insight and tips from our

team of inbound marketing and website

experts.

Have More Questions? Contact RUNNER Today

We’re a Dallas-based Digital Marketing Agency specializing in Healthcare

Marketing

Brand Strategy Digital Marketing Strategy

Inbound Marketing CampaignsWebsite Development &

Management Search Engine Optimization (SEO)

PPC and Digital Advertising

CHAT WITH US: (214) 396-8500