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MORE/SAME/LESS SAMSUNG POLAROID ©2012 Sphere Trending, LLC NOKIA

2012 CES Trend Report PREVIEW

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MORE/SAME/LESS

SAMSUNG POLAROID

©2012 Sphere Trending, LLC

NOKIA

CES - 1/2012

Description: The 2012 International CES was the largest in the event's 44 year history, with a record number of more than 3,100 exhibitors across the largest show floor in CES history – 1.861 million net square feet of exhibit space – and drawing a record of more than 153,000 attendees, including more than 34,000 international

attendees. More than 20,000 new products were launched at the 2012 CES, which also featured top executives participating in keynote sessions, including those from Qualcomm, Mercedes, Wal-Mart, Intel, Ford, Verizon, Unilver, Ford, eBay, GE, Google and Facebook.

Overview: The show floor was crowded, yet inspired, with primary key introductions in OLED television, connected home technologies and creative peripherials.

SAMSUNG

SHOW

©2012 Sphere Trending, LLC

TRUE RED COLOR

As some of the neons and pastels are

seeming to fade away, primary hues on on the return in a big way. Clean, clear red was

pivotal as a bright spot in the show.

SCP

©2012 Sphere Trending, LLC

POLAROID MONCARBONE

MONSTER SAMSUNG

BLUE RASPBERRY COLOR

Tart and techy, this brilliant blue hue was seen

on everything at the show – from laptops to headphones to cases – this is a must have

blue for all things gadget-y.

©2012 Sphere Trending, LLC

NOKIA HOUSE OF MARLEY POLAROID

HAIER

SUBTLY REFLECTIVE FINISH

Like an anodized finish with a mirrored glaze

effect these new finishes add a bit of reflective quality, while keeping a little

underlying texture.

CANON CANON

©2012 Sphere Trending, LLC

LG

WRIST WEAR DETAIL

Headphones were, and still are, a major

technology style statement to wear on your person, but watches and bracelets got into

the game this year with bluetooth connectivity and USB cable connectivity

worn on your wrist.

I’M WATCH

©2012 Sphere Trending, LLC

SONY

MOHZY

WIFI APPLIANCES TECH

SAMSUNG

Samsung’s smarthome WiFi washer and dryer

can be controlled from your smartphone or tablet from inside or outside your home via an app and provides you with notifications on the status of your laundry.

LG’s Smart ThinQ appliances communicate wirelessly with each other and with you. The

refrigerator keeps track of inventory through grocery receipts scanned with a smartphone, can recommend recipes based on it’s contents and can even start the oven in advance for you. Once you’re using the oven, it will talk to your smartphone giving you temperature alerts and reminders when your

food is done.

©2012 Sphere Trending, LLC

SAMSUNG

LG

need more than “tech” news from CES?

©2012 Sphere Trending, LLC

did you know...? our 2012 Consumer Electronics Show report is ready to ship!

what’s included? 40+ pages of color direction, unique finishes, creative materials and details and a rundown of the hottest tech introductions from the show.

how will I use it? create innovative color and finish stories for product design, find tech trends to use for your business & more!

to learn more contact our team of

tech-trend

specialists!

mandi mankvitz [email protected]

©2012 Sphere Trending LLC

The information contained in this document is provided for demonstration & internal research purposes only, to give dimension

and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes,

but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs

& images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual properties of others

reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.

thank you!