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5 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

5 Japanese Aesthetic Ideas (Applied to Presentation Design)

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Japanese artistic tradition has endured for centuries and is built around certain central principles. Learn these key aesthetic ideas and work them in to your own presentations to achieve a more harmonious and memorable design. Read a more in depth post here: https://medium.com/p/17bc257bb45 Reach out on Twitter: https://twitter.com/slide_guy Send me an email: https://twitter.com/slide_guy

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Page 1: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

55 Japanese Aesthetic Ideas

(Applied to Presentation Design)

Page 2: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

1. Shibui渋い

Page 3: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

1. Shibui渋い

Simple, subtle, unobtrusive beauty is the ultimate goal for any design.

Page 4: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

1. Shibui

渋い

The Macbook Air’s sleek sparing design embodies

the Shibui aesthetic .

Page 5: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

“Simplicity is the Ultimate Sophistication”

-Leonardo DaVinci

Page 6: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Strip away everything except the core concept for a slide that is powerful, elegant, memorable and (above all) simple.

HOW TO BRIDGETHE DISTANCE

BETWEENBUSINESS STRATEGY

AND DESIGN

Shibui Applied to Presentation Design

Slide by Marty Neumeir

Page 8: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Natural beauty is enhanced by a slight degree of asymmetry or imperfection.

2. Wabi-Sabi

侘寂

Page 9: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

2. Wabi Sabi

侘寂

Jeans improve with each wear and

imperfection. This is a perfect example of

Wabi-Sabi

Page 12: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Attitude or tone that is confident, calm and ironically detached — i.e. “cool.”

3. Iki

Page 13: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

3. Iki粋

James Dean’s air of effortless confidence

exemplifies the notion of Iki

Page 14: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Iki Applied to Presentation Design

Slide by @JesseDeeSlide by @mzkagan

Inject your slides with an air of informal detachment. This will make your message more

impactful by cutting through the normal pretensions of business communication.

Page 16: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Use of subtlety and allusion to hint at deeper meaning and invite interpretation.

4. Yūgen

幽玄

Page 17: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

4. Yūgen

幽玄

Alfred Hitchcok’s use of artful suspense in Psycho is a wonderful illustration

of Yūgen

Page 20: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Using tempo and build-up to create tension and excitement that enhances a story.

5. Jo-ha-kyū

序破急

Page 21: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

5. Jo-ha-kyū

序破急

The juxtaposition of climbs and falls in roller

coasters embodies a core characteristic of

Jo-ha-kyū

Page 22: 5 Japanese Aesthetic Ideas (Applied to Presentation Design)

Jo-ha-kyū MasterSteve Jobs

Toy with your audience’s expectations and keep them anticipating the big reveal. This is what Job’s did during the original iPhone Keynote.