2. FTVA FASCINATING AND UNIQUE TV STATION FTV is the only 24/7
Fashion, beauty and style televisionstation worldwide. FTV is the
biggest Fashion Medium in the world. FTV is one of the best
distributed channels worldwide. FTV was founded 1997 and has become
a must carryprogram in many parts of the world. FTV is fast and
informative while being glamorous and stylish. FTV is present in
202 countries on 5 continents. confirmed reach:300 million
households worldwide. 3. The world of fashion and glamour: More
than 500 hours of new program content per year. 300 new shows and
600 new clips every season. Coverage of fashion weeks, i.e. the
best of the shows,news and stories about designers, models and
starsare the core of the FTV channel. THE FTV CHANNEL 4. REASONS TO
WATCH FTV
- Fashion and Lifestyle : There is a huge demand for fashion and
lifestyleinformation thousands of different fashion magazine titles
are sold every day all over the world to millions of male and
female readers. FTV is theonly TV equivalent and appeals to
everyone who is interested in Fashion, Lifestyle, Beauty and
Trends, by the push of a button updated every day.
- Models and VIPs : FTV brings you the hottest news about the
modeling industry generating fan support by a large male audience
as well as delivering informative and aspirational program to
female viewers. Also FTVs red carpet programing: F-People delivers
hourly info on the worlds who is who for everyone who is interested
in the latest celebrity gossip.
- The Sound of Fashion:FTV is the favourite channel of clubbers,
djs and sophisticated party goers. Delivering the best of house,
chillout and newage sounds ftv mirrors what is hot in the words top
clubs. Music that has no video clips and hence appears on no music
channel. Only on FTV - the most fashionable music.
- 4.Local content:FTV aims to deliver global fashion flair mixed
with local happening highlight which will keep audiences up to date
on what is hot in the world and at home.
5. NORTH AMERICA 9 MILLION CENTRAL & SOUTH AMERICA 15
MILLION AFRICA 5 MILLION EUROPE 101 MILLION RUSSIA 12 MILLION
ASIA-PACIFIC 167 MILLION TECHNICAL REACH (HOUSEHOLDS) Fashion TV is
present in 202 countries on 6 continents with a confirmed reach of
300 million households. Total: 300 Million source:contracts with
satellite-stations and EMS 6. approx. 6,6 Mio public places /
hotspots worldwide113 2 from East of Middle East to Indonesia
Australia & New Zealand AsiaSat 3 106 Western Europe (France,
Germany, Spain etc.) + Central & Eastern Europe (Poland,
Hungary, Ukraine, Romania, Albania etc.) + Africa HotBird 3
Households in Mio Geographical Regions Satellite Feed 15 9 South
America North America IntelSat 907 Telstar5 35 India Thaicom
Asiasat 4, Cakrawarta 1, Badr 2, Amos 2, Nilesat, Eutelsat W3A,
Arabsat, PAS 10 12 8 Russia Middle East Yamal 300 TOTAL Other
satellites: NSS6,PAS7,OpusC1 7.
- Austrialia NZ y y y y y n y 800k 1000k
- Bangladesh y y n y n n y 0-80k
- Bruneiy y y y n n n 0-80k
- China y y y y y n y 800k -2000k
- Hong Kong y y y y y n y 650k 1200k
- Indiay y y y y y y (ex) 600k- 1200k
- Indonesia y y y y y y y 200k 400k
- Japany n y y y n ??? 120k 1500k
- Korea y y y y y n y 350k 500k
- Macao y y y y y y y 150k 400k
- Malaysiay y y y y n n 120k 200k
- Maldivesy y n y n n y 30k 150k
- Mongolia y y y y n y y 40k 80k
- Pakistany y y y y yy 300k 500k
- Philippines y y y y y y y 400k 550k
- Singaporey y y y y y y 550k 800k
- Sri Lankay y n y n n n 150k 250k
- Taiwan y y y y y n n 50k 60k
- Thailandy y y y n n y 80k 250k
- Vietnamy y n y y n y 20k 250k
DTH Cable/mmbs IPTV IPPC MobileF bar Agent Rough Income: current
- future 8.
- FTV is the worlds most preferred channel in
- clubs, bars, restaurants and hotels
- fitness- and wellness clubs
- fashion- and cosmetics boutiques
- about 6,6 Million public places and hotspots!
INTRODUCTION 9. The PAX study of upper-class Asian TV viewers
supports:
- ftv appeals to the most wanted viewers:
- highly sought after upper income sophisticated consumers.
10.
- younger with a majority of viewers in the young adult age
brackets (25-34), ftv appeals to consumers with a long validity,
with yet influence able preferences and loyalties.
11.
- Male and Female as the channel that presents the best in
fashion from all over the world FTV fulfils an educational function
amongst Asias fashionable women (52%) at the same time it is
appealing to male viewers as the channel featuring the most
beautiful women on earth the top fashion model 24hours every
day.
12.
- Educated with higher percentages in college and university
education levels then other channels FTVviewers are amongst the
intellectual Elite in Asia an indication towards their
sophistication and income
13.
- Wealthier in comparison with other channels FTV households have
a higher income. Confirming what is indicated by other figures, FTV
viewers have financial means to afford sophistication.
14.
- High value consumers in all categories signifying
psychographics of commercially very viable consumers FTV viewers
achieve higher results.
15.
- more affluent, older and enjoy higher education levels than
music channel viewers
- younger than news channel viewers but fall into a similarly
high income bracket
- younger than viewers of sports channels but have a higher
high low young old income age CNN sports cable free TV MTV
INTRODUCTION And FTV viewers are 16. CALCULATED REACH TECHNICAL
FACTS Total: 1.174.600 Tsd. 17. TECHNICAL REACH ASIA &
AUSTRALIATOP 10 (Satellite AsiaSat3) TECHNICAL FACTS
source:satellite provider, calculation FTV Total: 113 million
households 18. TECHNICAL REACH RUSSIA & MIDDLE EASTTOP 3
(Satellite Yamal) TECHNICAL FACTS source:satellite provider,
calculation FTV Total: 20 million households 19. TECHNICAL FACTS
REACH PER REGION (People in Tsd.) Estimate reach based on French
audience0,035 and on UK audience 0,01;reach prime time (Mon-Fr
6.00-8.00 and 18.00-01.00; Sat-Sun 6.00-8.00 and 12.00-00.00)0,035%
; reach non prime time0,01% 20. Watch FTV MOBILE Linear streaming
and VOD on ADVERTISING AND WAYS FOR COOPERATION MOBILE Vodafone
(Global) Orange (Global) T-Mobile (Global) Hutchinson 3 CSL
Cingular Cellcom Pelephon China Mobile China Unicom O2 Turkcell
Sprint KDDI ERA Vodacom SFR Smartone Mobi TV Optimus Singtel
Starhub TM Net Samart Alcatel (Tech.partners) Ericsson
(Tech.partners) Nokia (Tech.partners) And Many More. 21.
- the website www.ftv.com has 600.000 unique visitors
monthly
- visitors stay on an average 12 minutes by more than 30
pageviews
- page views / month: 30 Mio.
- visits / month: 1.000.000
- numerous functions and features
- tv program guide and information
- wide range of multimedia : ftv live , fashiontv thematic
channels,VoD, mobile phone content
- exclusive community f-Diamond Club, pro-community f.VIP
- voting for the FTV model awards (last time over 8 mill.
Votes
- prize draws and competitions
ADVERTISING AND WAYS FOR COOPERATION ONLINE 22. Watch FTV 24/7
Linear streaming and VOD on ADVERTISING AND WAYS FOR COOPERATION
IPTV and Broadband Internet PCCW Orange 3 Neuf Telecom Fast Web
Belgiacom KPN Tata Telefonica T-Online UPC ChelloStream TV Softbank
Yahoo-J Google AOL Club Internet Jupiter China IPTV Magnet
Broadband TV And many more 23. ADVERTISING AND WAYS FOR COOPERATION
IPTV CASE STUDY NOW BB HONG KONG
-
- FTV is carried as la carte channel at 3 USD per month.
-
- Penetration approx. 10% of all NOW BB customers (0.5 Mil.=>
50 000 Subs Feb.06).
24.
- Thank you for your attention
