Castrol Power 1• Challenges:

- Organize the final round of lucky draw promotion and award the winning-prize imposingly and impressively.

• Our approach:- Prize presentation is organized at New World Hotel - One of The most premium hotel in town to equalize with the level of Castrol Vietnam.- Set up the function room impressively with the big mock-ups of keys and safe-box.- Inviting the most credible MC in town: Thanh Bach to enhance the fairness of the draw- Write the curious script: winner choose one of the big 5 keys to open the safe-box and to get the prize “1 billion”.

• Results:- The event is ended successfully.- Both client and consumer is satisfied with our service.

“PS Complete 12” activation campaign• Challenges:

– Activate “PS complete 12” right at the on-premise venue where premium consumers frequently go for lunch and dinner

• Our approach:– Contact with KFC and Pho 24 –

currently the 2 most premium fast food channels in Vietnam.

– Activate the promotional campaign in 12 consecutive days with games, discount, sampling and branding exposure

– Design and produce all POSM for this activation campaign

• Results:– Program was warmly welcome by

consumers and business partners– Generate more than 10,000 unit sales

for “PS Complete 12” within 12 days of the campaign

AIA • Challenges:

– To organize a “Award Presentation Ceremony “ for AIA dealers .

– The event must be very impressive but has flexible cost.

• Our approach:Basing on AIA style, we decide to make a “Award Presentation Ceremony ” with the theme “Starry night”

– To choose VinPearl – a famous resort in Nha Trang city.

– To design impressive stage with the content is mentioned about the theme “Starry night”

– To make more attractive with the wonderful award is the cup as the symbol of oscar

• Results:– The party is more successful than

expected– All guests are satisfied & happy

Vinamilk Vietnam• Challenges:

- To execute the biggest promotion of Vinamilk at Supermarket system in HCM city and Ha Noi.

- Increase sales from 40 billion to 100 billion in 3 months.

• Our approach:- Create and consult the whole service packet of

the program about idea, design, production, execution…

• Results:- Make the best impression of Vinamilk’s image

to consumers.- Achieve 70% sales of the beginning target.

Avon Vietnam – Lauching New Products• Challenges:

– To organize an impressive Press Conference for launching new products of AVON in Vietnam market.

– To hold an exciting and special night to introduce AVON new products to SRs in Vietnam.

• Our approach:– To determine New World Hotel is the best place to

organize Press Conference & Launching AVON new products. New World is one of the most famous hotels in Vietnam and of course this place will impress on the level and scale of AVON Vietnam.

– To contact to reporters, newspapers & magazines to express AVON new products.

– To design an impressive & unique stage. – To invite one of the famous MCs in town: Ngoc Khanh

who is well-informed about cosmetics. Her presence will enhance the prestige of program.

– To choose all models, singers & bands who are suitable for this event.

– Design invitation card.– Other tasks which are involved in event process.

• Results:– To create good impression & awareness of AVON new

products to all attendants.– To confirm once again the level & prestige of AVON in

Vietnam market– All attendants are satisfied with our service.

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