Anatomy of a Magazine: InStyle

ANGIE Marie FernandezPUBLIC RelationsPARSONS The New School for DesignSPRING 2011TOM Handley

MISSION

The celebrity at the center of InStyle's universe is the reader.

The red-carpet moments that matter most are hers. They are the many experiences - some exceptional, some everyday - that are heightened by a complete con�dence that she's greeting the world with her very best style. They take place in restaurants or on city sidewalks, on a night out or at a meeting.

Every page inspires her, instructs her, and moves her to action.

TABLE of CONTENTS

MISSIONDEMOGRAPHICSSOCIAL MEDIA STATISTICSNSIDE InStyle DEPARTMENTS

what’s NOW!

the LOOK

your Look

Beauty

Shop It!

Oscars

Life

PITCHES

EDITOR’S databaseADVERTISING chart

345

6 - 1212 - 1314 - 1920 - 2627 - 3031 - 33

3435 - 3637 - 4142 - 4344 - 46

MISSION

The celebrity at the center of InStyle's universe is the reader.

The red-carpet moments that matter most are hers. They are the many experiences - some exceptional, some everyday - that are heightened by a complete con�dence that she's greeting the world with her very best style. They take place in restaurants or on city sidewalks, on a night out or at a meeting.

Every page inspires her, instructs her, and moves her to action.

DEMOGRAPHICS

SOCIAL MEDIA Statistics

About @InStyle

12,057Tweets

2,078Following

1,939,320Followers

Twitter Member Since: May 28th, 2008

115,611people like this

Inside InStyle DEPARTMENTS

• EDITOR’S NOTE

• AT THE COVER SHOOT

• BEHIND THE SCENES

• READER POLL

• CONTRIBUTORS

• MAIL

• CAUSE CELEB

• ON MY MIND

Inside InStyle EDITOR’S NOTE

InStyle’s EDITOR’S NOTE is a personal letter written to the readers in which the editor addresses the month’s hot topics and shares any thoughtful insights or reccommendations. It is a way to create a personal connection between the reader and the magazine.

NATALIE PORTMAN and ARIEL

FOXMAN

Inside InStyle EDITOR’S NOTE

InStyle’s EDITOR’S NOTE is a personal letter written to the readers in which the editor addresses the month’s hot topics and shares any thoughtful insights or reccommendations. It is a way to create a personal connection between the reader and the magazine.


FOXMAN

Inside InStyle AT THE COVER SHOOT

Who, Where, Who Knew... InStyle’s AT THE COVER SHOOT lets the readers in on all the details from the month’s cover lady photo shoot; anything and everything from makeup tricks to the cover star’s favorite weekend ritual. The readers ask and they answer!


FOXMAN

Inside InStyle BEHIND THE SCENES

InStyle’s BEHIND THE SCENES gives the basics WHO, WHAT and WHERE of the month’s main stories, giving readers a headstart on their favorite articles! No need to shu�e through the whole thing before reading ahead on the favorite story!

Inside InStyle READER POLL

InStyle’s READER POLL reveals the reader’s opinions as the results to the monthly polls are revealed. Readers become trend forecasters as they weigh in on what they would, or in certain cases, would not do!

Inside InStyle CONTRIBUTORS

InStyle’s CONTRIBUTORS section showcases the backstory of the month’s industry insiders that have collaborated to make the featured stories; readers get to know more about their work and collaborations. Expect the unexpected with big names such as Tom Ford and rising stars such as Brad Goreski!

Inside InStyle MAIL

Readers’ comments are heard and welcomed; InStyle’s MAIL section shows o� readers’ comments from all over the country and abroad!

A TRUSTY GUIDE“InStyle was the most faithful travel companion

on my trip abroad, all the way from the Cli�s of

Mother in Ireland to the Ei�el Tower in Paris.”

- Rachel Kulaga, Lexington, KY.

Make That 202nd...“ I was delighted to see that January’s

was InStyle’s 200th issue! Thanks for all

the hours of enjoyment you have

provided over the years! ”

- Sharon Lamont, via INSTYLE.COM

Inside InStyle CAUSE CELEB

InStyle’s CAUSE CELEB reports on a celebrity’s e�ort to raise money for a given charity. Readers that are inspired by the story learn how they can get involved as well because, after all, InStyle readers know the importance of giving back to their communities.

Inside InStyle ON MY MIND

InStyle’s ON MY MIND focuses on a celebrity’s personal anecdotes and favorite trends. Readers get to know juicy details as well as everyday matters.

“Every night before bed I sneak a Reese’s Peanut Butter Cup. I had a thousand left over from Halloween that I keep stashed in the fridge. Shhh!” - Liv Tyler

what’s NOW!

what’s NOW!

what’s NOW!

InStyle’s what’s NOW! brings the readers the latest style buzz, news, and parties--minus all the hype! Out�ts for every body type, Modern Mohawk , The Vodka Diet and even How To Make Your Own Feather Clutch are all covered in this delightful section.

the Look

• BEST DRESS

• WE’RE LOVING

• THE LOOK

• DESIGNER FOCUS

• HER 10 BEST EVER

• ASK MARCHESA

• MAN OF STYLE

• THE LOOK OF THE GOLDEN

GLOBES

• THE GOLDEN GLOBES PARTIES

the Look

• BEST DRESS

• WE’RE LOVING

• THE LOOK

• DESIGNER FOCUS

• HER 10 BEST EVER

• ASK MARCHESA

• MAN OF STYLE

• THE LOOK OF THE GOLDEN

GLOBES

• THE GOLDEN GLOBES PARTIES

the Look

InStyle’s the Look showcases celebrities they loved in clothes to die for! It can be anything from a trend, an accessory, or a fresh fashion statement that caught their attention--and held it!

BEST DRESS one celebrity’s dress is choosen as the Best One; readers get to know why!

WE’RE LOVINGInStyle’s sta� favorite celebrity out�t picks or any in trend

matters!

the Look

DESIGNER FOCUSThis section gives readers the unique opportunity to receive style tips from the fashion industry’s top designers.

“ Fashion is instinctive

and sensual. Learn to

love what you wear. It

hsould feel like eating

chocolates... without

the calories.”

- Alber Elbaz

“Trying to be cool or trendy doesn’t work. It’s more vital to be relevant in women’s lives.”- Alber Elbaz

the Look

HER 10 BEST EVERThe 10 Best Ever out�ts worn by a single celebrity throughout the years are chosen and ranked.

the Look

ASK MARCHESAThe famous design duo behind Marchesa, Georgina Chapman and Keren Craig give expert style advice through their monthly column. Readers ask and they answer!

Submit your questions for

Marchesaat instyle.com/askmarchesa

the Look

The Golden Globe PartiesThe red-carpet after parties are covered exclusively by InStyle. Candid snapshots and questions give readers an insider’s peek into the exclusive party!

The Look of the Golden GlobesThe InStyle sta� picks the best dresses from the red carpet! Trends are highlighted and beauties are praised.

MAN OF STYLEA male celebrity is interviewed with regards to his style and his daily habits.

your Look

• FIND YOUR PERFECT• INSTANT STYLE• COLOR CRASH COURSE• YOU CAN DO• WHAT GOES WITH WHICH JEANS?• THREE WAYS• IMPRESS FOR LESS• ASK RACHEL• WE’RE INSPIRED BY• Q&A• CLOTHES WE LOVE

your Look

INSTANT STYLEThis InStyle section will give readers priceless information: how to rearrange their wardrobes in order to make di�erent looks from the same pieces!

FIND YOUR PERFECTReaders are given the right advice to �nd a perfect item, whether it be a maxi dress, a tuxedo jacket or a navy skirt, readers will be given the best styling advice with a wide range of prices and �ts.

your Look

YOU CAN DOInStyle’s own fashion director gives reader advice on how to take on a trend. Tips are given on what to wear it with, how to pull it o� and how to wear it at anytime!

COLOR CRASH COURSEThe ‘in’ color of the season is broken down in to categories; readers will learn how to wear it, how to accessorize it and how to complement it with makeup!

your Look

THREE WAYSInstyle readers are shown how to wear the same piece in three di�erent ways.

WHAT GOES WITH WHICH JEANS?Cropped, boyfriend, high-waisted, �ared or super-skinny--what to wear with denim is an art in itself. Instyle sta� try on over 100 pairs to �nd the best of the season’s styles and then style them with shoes and accessories.

your Look

ASK RACHELStyle-setting actress Rachel Bilson turns into a fashion therapist with her monthly column answering readers style questions.

IMPRESS FOR LESSInStyle’s stylist creates a complete look for readers with pieces only under $100.

your Look

Q I like the idea of a leather dress, but I don’t want to look like a biker chick. Help!A It’s all about color, cut and �t. Neutral hues are ideal, says stylist Petra Flannery, who chose black for client Emma Stone. Classic A-line or T-shirt silhouettes are foolproof. Also remember: Leather stretches. During the �rst try-on, the dress should be snug--it will loosen up over time. Here, more tips from Flannery.

Q&AOne lucky reader’s styling question is answered; examples are shown on how to wear the particular look.

WE’RE INSPIRED BYInStyle creates a three-step look for readers by taking a unique inspiration.

your Look

CLOTHES WE LOVEInStyle’s fashion editors take on the season’s trend as they illustrate through their top designer collections what the incoming trends are; they’ll tell you why they love it and how to wear it. Fashion advice from the best in the industry! The reader will get the overall trends as well as the top 10, what more could anyone ask for?

Beauty

• BEST LOOK• RED CARPET BEAUTY TRICKS• 10 WAYS TO• BEAUTY TALK• TRANSFORMATION• FRESH PICKS• EDITOR’S PICKS• FRAGRANCE• Q&A• DEALS & STEALS

Beauty

RED CARPET BEAUTY TRICKSSecret tips from the runway that work in real-life! Advice comes in from professionals in the beauty business. Every step is covered as they tell readers all about hair, makeup, nails, and tans to get that red-carpet look going!

10 WAYS TOInStyle shows readers how to improve certain body parts with 10 easy steps!

BEST LOOKOne celebrity, two successful makeup looks. InStyle explains to readers how to go from one look to the other.

Beauty

TRANSFORMATIONInStyle shows a celebrities beauty looks spanning through several years of their career. Readers are able to see their favorite stars evolutions and beauty makeovers!

FRESH PICKSInStyle picks their favorite beauty products for the incoming season; nail polish, hair accessories, lip-stick, you name it, they have it!

BEAUTY TALKInStyle interviews a celebrity on beauty looks and their must-have products!

Beauty

FRAGRANCEInStyle picks out the month’s in trend fragrances, dissecting similar scents to give readers a wide price range.

DEALS & STEALSIrresistible ATM friendly beauty buys for those readers under a tight budget!

Q&AInStyle answers readers pressing beauty questions and even celebrities’ questions too!

EDITOR’S PICKSInStyle’s editors pick the month’s best beauty �nds

Shop It!

• INSTANT UPDATE• STEP IT UP• SHOP LIKE A FASHION EDITOR• FINE JEWELRY• WATCHES• GOT A STICKY SITUATION?• DEALS & STEALS

Shop It!

FINE JEWELRYInStyle shows readers the best of the best when it comes to �ne jewelry.

SHOP LIKE A FASHION EDITORInStyle teaches readers how to shop like a pro with limited budgets by using three sta�ers as examples over a four month period.

STEP IT UPInStyle picks the season’s freshest styles for its readers; an array of shoes are selected to give readers many options.

INSTANT UPDATEInStyle lets its readers know about a must-have trend.

Shop It!

DEALS & STEALSThe month’s most irresistible and positively a�ordable fashion �nds.

GOT A STICKY SITUATION?Readers �nancial questions are answered in this section, anything from damaged borrows to gifts on sale. InStyle has the perfect advice!

WATCHESInStyle displays the in trend watches for the season.

OSCARS!

SWEET INSPIRATIONSBEST OF THE BRIGHTESTBACKSTAGE WITH THE STARS

InStyle takes its readers on a backstage trip of the Oscars; interview with nominees to the best of the brightest jewels are just a few of the things on the to-do list. Readers are given an insider’s pass to the Oscar’s, a rare opportunity!

Life, etc.

• NEW WINE NOTES• ONLINE DESIGN• TORY’S GLORY

Life, etc.

TORY’S GLORYA Lifestyle piece on world-famous designer Tory Burch; inside peek into her home and life.

ONLINE DESIGNInStyle gives readers tips on online resources regarding design and the home.; who needs to hire an interior decorator when you can be one yourself?

NEW WINE NOTESInStyle’s special Life, etc. section deals with wine and the ways it integrates into the reader’s life. It is all about the wine. For instance ‘20 Way To Get Your Grape On’

PITCHES

Am

y,

With the H

oliday season upon us, it is time to sit back and replenish our bodies. O

ur latest product, Rosa A

rctica recharges cells w

hile jolting back youth.

• Rosa A

rctica delivers energy to skin, all while sim

ultaneously protecting skin from future dam

age

• Formulated from

a rare “Resurrection F

lower” that is able to survive 31 m

onths of extreme dehydration

• Rosa A

rctica formulation ignites skin ability to begin repair

By using R

osa Arctica at least tw

ice a day, the skin will becom

e smoother, firm

er and denser in appeareance; a noticeable reduction in lines and w

rinkles will follow. T

his miraculous flow

er turns back our biological time clocks

like no other product ever seen before; what better gift than “youth” for this holiday season? R

osa Arctica is the

true miracle of the season! I look forw

ard to being in contact with you about the perfect holiday gift: R

osa Arctica.

Thank you for your tim

e and consideration.

Best R

egards,

Angie M

arie Fernandez917.459.6844press@

kiehl’s.com

Joanna,

No feeling beats w

aking up in the morning w

ith a fresh cup of coffee surrounded by those that mean the m

ost to you. The N

espresso Delonghi Latissima Chrom

e Coffee Maker is the ideal Holiday gift; w

hether you are sharing w

ith your family or craving a w

arm cup of coffee, the Delonghi Latissim

a Chrome is the ideal pick.

• Nespresso Delonghi Latissim

a Chrome is designed to reveal the subtle arom

as of our exclusive capsules• O

ffering timeless designs, high technology, function and user-friendliness, every detail has been carefully

considered to provide you with the ultim

ate coffee experience.• W

ith the exclusive capsule system, one individual capsule contains exactly the right am

ount of fresh, finely ground coffee for one espresso.

The Nespresso Delonghi Latissim

a Chrome is designed w

ith ease of use in mind; no m

ore spills or excess amounts;

this machine is the key to the “perfect coffee”. W

ith a price of $599, it stands at the ideal price point range for your readers; readers w

ho value and appreciate long-lasting quality that will ulim

ately meet their expectations.

I look forward to being in contact w

ith you about the must-have item

for this Holiday season: the Nespresso

Delonghi Latissima Chrom

e.

Thank you for your time and consideration.

Best Regards,

Angie Marie Fernandez

917.459.6844press@

nespresso.com

Hal,

Every wom

an wants to be the Belle of the Ball and w

ho are we to deny her that w

ish? We are here to m

ake her dream

come true not just one day, but every day of her life, especially during the restless Holiday season. As the

party invitations pour in your dearest readers scramble to put together the perfect outfits. W

ell, scramble no

more, w

ith Kate Spade’s Sunny Kolette Skirt, they will be radiate from

every angle.

• This 74% silk and 26%

cotton combo is crafted w

ith thoughtful details, including front pleating and darts at the back skirt.• A self-fabric bow

and pleated waistline tie the look together in the m

ost charming w

ay!

The Sunny Kolette Skirt is ideal for any holiday occassion; whether it be a casual m

id-day meal or tw

irling the night aw

ay on the dance floor, this lovely piece will take aw

ay many headaches. At only $295, the Sunny Kolette Skirt

combines affordability w

ith utmost quality and vibrance, traits that w

ill surely be appreciated by your devout readers.

I look forward to being in contact w

ith you this Holiday season’s star piece: the Sunny Kolette Skirt by Kate Spade.

Thank you for your time and consideration.

Best Regards,

Angie Marie Fernandez

917.459.6844press@

katespade.com

EDITOR’S databasePrefix First Name Last Name Title Publication Address #1 Address #2 City State Zip EmailMr. Ariel Foxman Managing Editor InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 [email protected]. Hal Rubenstein Fashion Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 [email protected]. Cynthia Weber Cleary Fashion Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 [email protected]. Amy Synnott Beauty Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 [email protected]. Meggan Crum Accessories Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 [email protected]. Rina Stone Creative Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 [email protected]

Office Number Ext Cell Assistant Office Phone Ext Email Cell PhoneNotes:(212) 522-1212 7136 Lauren Tumas 212.555.1212 5211 [email protected](212) 522-1212 9699(212) 522-1212 2936(212) 522-1212 9167(212) 522-1212(212) 522-1212