Arnett Corporate Re-branding Project

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ARNETT CONSTRUCTIONCORPORATE LOGO & BRAND REDESIGN

(SAMPLE .PDf DESIGN DEVELOPMENT)

Th IS IS ThE .PDf PRESENTATION Of DESIGN DEVELOPMENTwhICh wE wILL DEL IVER AND REVISE UPON ThROUGhOUTThE DESIGNING PROCESS, ThE OVERALL CONTENTS Of Th IS .PDfDEPENDS ON yOUR ORDER SPECIf ICATION.



PRESENTATION CONTENTS 01 - DESIGN RESEARCh 02 - DESIGN ExPLORATION 03 - f INAL DESIGN APPL ICATION

design ReseaRch



ABOUT ARNETTDESIGN RESEARCh - ABOUT ARNETT CONSTRUCTION

Arnet t Construct ion are Char leston, South Caro l ina, and the surrounding areas premierresident ia l and commercia l ly l icensed general contractor specia l iz ing in custom homes,renovat ions & addit ions.

The qual i t ies which dr ive Arnet t Construct ion are qual i ty, value, integr i ty, and except ionalcustomer serv ice. Arnet t works harder than the next man to f ind the best possib le so lut ionsfor c l ients based on the i r wants & needs by st ick ing to our word & de l iver ing cl ient ’s dreampro ject ion t ime and on budget.

01

“ Where We love is home, home that our feet may leave, but not our hearts.“

— ol iver Wendell holmes, sr.



ARNETT’S BRAND VALUESDESIGN RESEARCh - COMPANy PhILOSOPhy AND VALUES

QUALITY VALUE INTEGRITY+ +

Arnet t Construct ion is based on the be l ief that customers’ needs are of the utmost impor tance and the team is commit ted to meet ing and exceeding those needs. As a resul t, a h igh percent-age of Arnet t ’s business is from repeat customers and referra ls. Arnet t loves the oppor tun i tyto earn trust and de l iver to the i r customers the best serv ice possib le.

01



DESIGN OBjECTIVEDESIGN RESEARCh - DEf IN ING OBjECTIVE PLAN

Our main object ive in th is redesign deve lopment is to renew the current design of Arnet t Construct ion to ref lect the company values and story bet ter. with the new design we focus to communicate Arnet t ’s professlonal i ty and communicate i t ’s utmost impor tance to de l iver; qual i ty, value, and integr i ty to the customer. we str ive to achieve the target through so l id design process and communicat ion with our c l ient.

REfLECTCOMPANySTORy

BETTERCOMMUNICATEVALUES

MOREPROfESSIONALIDENTITy

gOAlREdEs ignsTATus QuO

+ + +

01



ThE COMPETIT IONDESIGN RESEARCh - ANALyzING COMPETIT IVE POSIT ION ING

here are some direct and indi rect compet i t i tors in the f ie ld of construct ion industry, from these examples we analyze the design and sty le for reference and to dif ferent iate Arnet t Construct ion in order ro gain a compet i t ive advantage posi t ion in the industry.

01



PRIMARy COLORSDESIGN RESEARCh - SETT ING PRIMARy COLORS

we chose three main co lors inspired from natural and manmade scenery around us in scope ofconstruct ion. Orange represents energy and passion and works very wel l to suggest construct ionfee l . B lue is the second color, i t represents integr i ty and professional i ty, as wel l as sky h ighqual i ty that Arnet t Construct ion de l ivers. And the f inal co lor is an ear thy gray, representat ionof natural and man made bui ld ing mater ia l, ear th, so i l, cement as we shape and ut i l ize themmaster fu l ly to bui ld and renovate homes for bet terment.

01

RGB: 240 / 78 / 35CMYK: 0 / 85 / 100 / 0

RGB: 240 / 78 / 35CMYK: 70 / 50 / 0 / 0

RGB: 125 / 112 / 109CMYK: 50 / 50 / 50 / 15



PRIMARy TyPOGRAPhyDESIGN RESEARCh - SETT ING PRIMARy TyPOGRAPhy

Vi leray typeface has a strong but fr iendly fee l that we want to ut i l ize for Arnet t Construct ion brand and logo. The typeface comes with many kinds of var iat ions, very versat i le to be used for body tex t, t i t le, logo descr iptor, and other appl icat ion.

01

VillerayTh IN REGULAR BoLd

(thin) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890(Regular) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890(Bold) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890(italic) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890

design exploRation



The Pyramids are the only one of the general ly accepted man-made wonders of the ancient wor ld that remains in ex istence today. As one of the strongest and most endur ing man made construct ion we want to borrow i t ’s tr iangular symbol ism of ever last ing qual i ty for Arnet t Construct ion logo brand.

EVERLASTING QUALITYCONCEPT ONE



LOGO DESIGN ExPLORATIONDESIGN ExPLORATION - CONCEPT ONE - EVERLASTING qUALITy

OPT iOn 1 OPT iOn 2 OPT iOn 3

02

Arnett c o n s t r u c t i o n

arnettc o n s t r u c t i o n

c o n s t r u c t i o n



LOGO DESIGN ExPLORATIONDESIGN ExPLORATION - CONCEPT ONE - EVERLASTING qUALITy02


ARNETTCONSTRUCTION





LOGO APPLICATION MOCkUPDESIGN ExPLORATION - CONCEPT ONE - EVERLASTING qUALITy02



Employing cut t ing edge technology and techniques for construct ing homes and bui ld ings,Arnet t Construct ion de l ivers the best qual i ty and value for i t ’s c l ient without forget t ing the essence of home bui ld ing, we bui ld bet ter and faster.

ModERNIT YCONCEPT TwO



LOGO DESIGN ExPLORATIONDESIGN ExPLORATION - CONCEPT TwO - MODERNITy02


ARNETTconstruction




LOGO DESIGN ExPLORATIONDESIGN ExPLORATION - CONCEPT TwO - MODERNITy02

ArnettC O N S T R U C T I O N C O N S T R U C T IO N

ARNETTARNETTCONSTRUCTIONARNETTCONSTRUCTION

ArnettC O N S T R U C T I O N C O N S T R U C T IO N

ARNETT




LOGO APPLICATION MOCkUPDESIGN ExPLORATION - CONCEPT TwO - MODERNITy02



LOGO APPLICATION MOCkUPDESIGN ExPLORATION - CONCEPT TwO - MODERNITy02



People say home is where the hear t is, i t ’s true and Arnet t be l ieves that the most impor tant th ing is to bui ld homes not just houses. we want to emphasize on that and take e lements from comfor table and sui table home to be appl ied on Arnet t ’s logo branding.

hoME SWEET hoMECONCEPT ThREE



LOGO DESIGN ExPLORATIONDESIGN ExPLORATION - CONCEPT ThREE - hOME SwEET hOME02

ARNETT construction ARNETTconstruction

ARNETTC O N S T R U C T I O N




LOGO DESIGN ExPLORATIONDESIGN ExPLORATION - CONCEPT ThREE - hOME SwEET hOME02

ARNETTC O N S T R U C T I O N ARNETT construction





LOGO APPLICATION MOCkUPDESIGN ExPLORATION - CONCEPT ThREE - hOME SwEET hOME02



LOGO APPLICATION MOCkUPDESIGN ExPLORATION - CONCEPT ThREE - hOME SwEET hOME02

Final design application



MASTER LOGOfINAL DESIGN APPL ICATION - MASTER LOGO03


full COlOR gRAd iEnT vERs iOn




B/w vERs iOn B/w vERs iOn invERTEdflAT COlOR vERs iOn




gRAy COlOR vERs iOn ORAngE COlOR vERs iOnBluE COlOR vERs iOn



BUSINESS CARDfINAL DESIGN APPL ICATION - STATIONERy - BUSINESS CARD03

150% sCAlE d isPlAy

COlORs d i ffEREnT iATEjOB ROlEs

BACk

fROnT



LETTERhEAD AND ENVELOPEfINAL DESIGN APPL ICATION - STATIONERy - LETTERhEAD & ENVELOPE03

60% sCAlE d isPlAylETTERhEAd BACk OPEnEd

BACk

fROnT



fOLDERfINAL DESIGN APPL ICATION - STATIONERy - fOLDER03

45% sCAlE d isPlAy

fROnT

BACk

OPEnEd



CD CASE AND COVERfINAL DESIGN APPL ICATION - STATIONERy - CD CASE & COVER03

100% sCAlE d isPlAy

fROnT

BACk

dvd / Cd



PEN, NOTEBOOk, AND NOTEPADfINAL DESIGN APPL ICATION - STATIONERy - PEN, NOTEBOOk & NOTEPAD03

60% sCAlE d isPlAy

PEnCil / PEn nOTEPAd nOTEBOOk



POSTER AND fLyERfINAL DESIGN APPL ICATION - PR INT ADS - POSTER & fLyER03

45% sCAlE d isPlAyPOsTER Ad (A3)

flyER Ad (A5)



BROChUREfINAL DESIGN APPL ICATION - PR INT ADS - BROChURE03

60% sCAlE d isPlAy

fROnT (A4) BACk (A4)



fACEBOOk kITfINAL DESIGN APPL ICATION - SOCIAL MEDIA - fACEBOOk03

REsPOns ivE sCAlE d isPlAy

PROf i lE P iCTuRE & COvER

PhOTOgRAPhy sTyl ing



TwITTER kITfINAL DESIGN APPL ICATION - SOCIAL MEDIA - TwITTER03


PROf i lE P iCTuRE & COvER PhOTOgRAPhy sTyl ing



wEB BANNERfINAL DESIGN APPL ICATION - ONLINE ADS - wEB BANNER03

build homENoT housEs

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Are you readyto make your lifestylesky high better?

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Are you readyto make your lifestyle sky high better?

Are you ready to make your lifestyle sky high better?

Are you readyto make your lifestylesky high better?


CusTOm s izEs

Design

Arnett Corporate Re-branding Project