Theme 3: California and surf culture

BEAR SURFBOARDS 1978

Fivos Spyrides

NABA

BEAR SURFBOARDS 1978moodboard

My work will be dedicated to the bear animal and the culture of California’s surf. I want to connect the vintage spirit of surf with the new era. The use of VW mini van is an item that refers to that age.

I chose to work with a gray colour tshirt. Gray colour emphasizes the muscles of the human body. That’s why most of the people in fitness industry

wear gray colour tshirts.

Based on psychological studies gray colour creates a sense of calmness and relief from chaotic world.

This is a modo of surfers and generally a modo about California. Surfers while surf they feel away

calm and far away of everything.

WHY GRAY?

Moodboard

SKETCHES AND TESTS

C A L I F O R N I A

a collage with longboards creating a palm tree which is one of california symbols.

the bear is made with a different technique because i wanted to create it like the bear of the california’s flag.

the tree is created with vectors which is a third technique in my work.

on the background I might add the skyline of California to create a stronger relationship.

i made a palm tree outside of the circle so to emphasize it.

the vintage mini van takes us back to the 80s. the driver is the bear but it is not very recognizable.

the bear is the surfur which creates the calligra-phy with the surfboard.

here i want to create a caligraphic font series which will look like waves

this is like my first attempt but with different style. less colours. the only colours uTsed are red, black and white which are the main colours of our brand

FINAL ARTWORK

FRONT

1

BACK

2

FRONT BACK

FRONT FRONT

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