Best of sxsw 2015

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  • THE BEST OF

    BEN JUDY & SARA RUSSELL

    INTUIT XD TEMPLATE

    INTERACTIVE 2015

    MARCH, 2015

  • CONFIDENTIAL

    AUSTIN, TX INTERACTIVE: MARCH 1317

    FILM: MARCH 1321 MUSIC: MARCH 1722

  • CONFIDENTIAL

    SPEAKER SESSIONS

  • SKETCH NOTES BY IMAGETHINK

  • CONFIDENTIAL

    STANDING IN LONG LINES

  • CONFIDENTIAL

    CONSUMER TECHNOLOGY DEMOS

  • FOOD TRUCKS!

  • LIVE MUSIC

  • RANDOMNESS

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Trade Show & Tech Demos: Themes / Trends

    Virtual Reality

    Robotics

    Live-streaming video

    Wearables + health

    Internet of Things (connect everything!)

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  • CONFIDENTIAL

    SPEAKER SESSIONS

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Bens experience:

    5 days / 15 speaker sessions + 1 workshop Tim Ferriss: How to Rock SXSW in 4 Hours

    Paola Antonelli: Curious Bridges: How Designers Grow the Future

    Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior

    Sarah Thomas: UI? UX? Visual Designer? Let's Settle This

    Vic Strecher & Laura Baum: Tech & Purpose...With a Dung Beetle, Prof, & Rabbi

    Phil Libin: Be Epic: The Art of Bold Decision Making

    Martine Rothblatt: AI, Immortality and the Future of Selves

    Brian Grazer: A Curious Mind: Inspiration for a Creative Life

    Uday Gajendar: Leading the Startup UX from 0 to 100 Days

    Trina Chiasson: Data Design: Where Math and Art Collide

    Eric Ries: Everything Eric Ries Has Learned Since 2011

    Panel: Spatially Literate Design: Space, Place, and UX

    David McRaney and John Romano: Cognitive Rehab: Designing Past Self-Delusion

    Astro Teller: Moonshots and Reality

    Jeff Patton: Story Mapping Your Product

  • CONFIDENTIAL

    20

    THE BEST OF SXSW INTERACTIVE 2015

    Saras experience:

    6 speaker sessions + 1 workshop / 1 day

    Cultural Placemaking Through Interactive Storytelling Workshop

    Amy Wilkinson: The Six Extraordinary Skills of Entrepreneurs

    Sasha Pasulka: This is Your Brain on Visual Data

    Nilofer Merchant: Powerful Enough to Dent the World

    Princess Reemas Mission to Empower Saudi Women

    Roxanne Schwartz: Promoting Creative Work on the Web

    Ben Judy, Alan Baumgarten: Designing for Professional Users

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Alan Baumgarten and Ben Judy

    Designing for Professional Users: A New UX Playbook

    How to design software for professional vs. consumer use

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Alan Baumgarten and Ben Judy

    Designing for Professional Users: A New UX Playbook

    What makes designing for professional users different from

    consumer users?

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Summary:http://schedule.sxsw.com/2015/events/event_IAP39315

    WebEx recording: bit.ly/D4PWebEx

    Slides: bit.ly/d4pslides

    Alan Baumgarten and Ben Judy

    Designing for Professional Users: A New UX Playbook

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    24

    THE BEST OF SXSW INTERACTIVE 2015

    Selected speaking sessions: Themes

    Business & entrepreneurism Phil Libin: Be Epic: The Art of Bold Decision Making

    Amy Wilkinson: The Six Extraordinary Skills of Entrepreneurs

    Astro Teller: Moonshots and Reality

    Cognitive & behavioral psychology Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior

    David McRaney and John Romano: Cognitive Rehab: Designing Past Self-Delusion

    Nilofer Merchant: Powerful Enough to Dent the World

    Framing - a designers mindset Paola Antonelli: Curious Bridges: How Designers Grow the Future

    Princess Reemas Mission to Empower Saudi Women

    Brian Grazer: A Curious Mind: Inspiration for a Creative Life

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    BUSINESS & ENTREPRENEURISM

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    THE BEST OF SXSW INTERACTIVE 2015

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    The coming-of-age story of a startup software company

    CEO, Evernote

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    THE BEST OF SXSW INTERACTIVE 2015

    What if we don't screw it up?

    What does the world look like then?

    Phil Libin

    Be Epic: The Art of Bold Decision Making

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Company growth is a game of rock, paper, scissors

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    When you start, you're scissors. Youre trying to cut your way up to a threshold of relevance in the marketplace.

    Mid-sized companies are rocks, with enough heft to smash (or simply acquire) scissors, but not able to move quite as quickly. Rocks have a lot to worry about.

    If you grow to dominate an industry (Microsoft, Barnes & Noble) you are paper that covers everything broadly, but can easily be cut by darting scissors.

  • CONFIDENTIAL

    29

    THE BEST OF SXSW INTERACTIVE 2015

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    Evernotes logo: avoiding the safe pick

    3 logo candidates -discussion turned negative

    Meaning is unclear

    This one is safe!

    Looks Republican

    Elephants are big and slow

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    THE BEST OF SXSW INTERACTIVE 2015

    Always choose the option with the most upside

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    Millions of dollars in free advertising

    Apple, Microsoft, others loved the distinctive look and included the app icon

    in product advertisements - for free.

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    THE BEST OF SXSW INTERACTIVE 2015

    So what?

    Avoid negative comparisons and fear-based decision-making.

    Compare good to good, not bad to bad.

    Push in one place until you move the world dont get distracted, conflicted, or spread out too thin.

    Phil Libin

    Be Epic: The Art of Bold Decision Making

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Amy Wilkinson

    The Six Skills of Extraordinary Entrepreneurs

    Researched 200 companies with over $100 million in revenue

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    THE BEST OF SXSW INTERACTIVE 2015

    Entrepreneurs look for the gaps in the market and find new ways to fulfill

    that need

    Amy Wilkinson

    The Six Skills of Extraordinary Entrepreneurs

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Six Skills of Extraordinary Entrepreneurs

    1. Find the Gap

    2. Drive for Daylight -Aim for the horizon line

    3. Fly the OODA loop - Observe, Orient, Decide, Act

    4. Fail Wisely

    5. Network Minds

    6. Gift Small Goods

    Amy Wilkinson

    The Six Extraordinary Skills of Entrepreneurs

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Astro Teller

    Moonshots and Reality

    Building the future by failing forward

    Captain of Moonshots at Google[X]

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    I just wish we could have made these mistakes faster.

    Astro Teller

    Moonshots and Reality

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    THE BEST OF SXSW INTERACTIVE 2015

    Key pointsKey points

    1 Know when to be secretive vs. open

    Fail early

    Get real

    Deadlines make you double-down on failure

    2 Moonshot = 10x better(Long-term vision)

    Built with intent to fail

    Humans are unreliable

    Failure to fail is the onlyreal failure

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    Astro Teller

    Moonshots and Reality

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Where Google Glass went wrong

    Astro Teller

    Moonshots and Reality

    We did things which encouraged people to think of

    this as a finished product.

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    COGNITIVE & BEHAVIORAL PSYCHOLOGY

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    THE BEST OF SXSW INTERACTIVE 2015

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

    Behavioral psychology

    Bestselling author, Drive and A Whole New Mind

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    THE BEST OF SXSW INTERACTIVE 2015

    This session is not going to be visionary. Im going to be very specific,

    tactical and practical. I also promise not to use the word disrupt, disruptive or

    disruptafarian, which is very appropriate for Austin

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Seven ways to change behavior:

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

    1 Use fear the right way.

    Enlist the crowd.

    Give people an off-ramp.

    Try stuff.

    2 Questions often beat answers.

    Make time to rhyme.

    Put a face on it.

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  • Make time to rhyme

    Kids and grown-ups love it so the happy world of Haribo

    Haribo macht Kinder froh und Erwachsene ebenso ("Haribo makes children happy and adults as well")

  • Put a face on it

    http://www.slate.com/blogs/the_eye/2014/11/13/dan_pink_s_crowd_control_on_national_geographic_channel_uses_design_to_tackle.html

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    THE BEST OF SXSW INTERACTIVE 2015

    So what?

    Designers need to be students of human behavior.

    Behavioral psychology research can change the way we design for people.

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    David McRaney and John Romano

    Cognitive Rehab: Designing Past Self-Delusion

    Coping with our innate mental tripping hazards

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Our brains have biological functions built into them that

    serve a purpose, but work counter to the way we need to think as

    designers.

    David McRaney and John Romano

    Cognitive Rehab: Designing Past Self-Delusion

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    David McRaney and John Romano

    Cognitive Rehab: Designing Past Self-Delusion

    Key pointsKey points

    Five mental tripping hazards:

    1 Confirmation bias

    Pluralistic Ignorance

    Theory Induced Blindness (disconfirmation bias)

    2 Survivorship Bias

    Sunk Cost Fallacy3 4

    5

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    David McRaney and John Romano

    Cognitive Rehab: Designing Past Self-Delusion

    Example: Survivorship Bias

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    David McRaney and John Romano

    Cognitive Rehab: Designing Past Self-Delusion

    So what?

    Knowing about these hazards does nothing for you!

    You cant escape them or think your way around them.

    So:

    Adapt your process to mitigate the effects

    Be open to criticism from all people

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Nilofer Merchant

    Powerful Enough to Dent the World

    Entrepreneur and Author currently writing her new book Onlyness

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Businesses unlock success when they embrace the gifts of their people

    Nilofer Merchant

    Powerful Enough to Dent the World

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Powerful Enough to Dent the World

    1. Gifts and talents are more powerful than fulfilling all the requirements on a job application

    2. Anyone has the power to become a change agent

    3. There is not only one path to success

    Nilofer Merchant

    The Six Extraordinary Skills of Entrepreneurs

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    FRAMING3

  • CONFIDENTIAL

    55

    THE BEST OF SXSW INTERACTIVE 2015

    Paola Antonelli

    Curious Bridges: How Designers Grow the FutureWhat design means to a modern art museum curator

    https://www.youtube.com/watch?v=IXq0T5vPOpw

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Paola Antonelli

    Curious Bridges: How Designers Grow the Future

    The future of design is about the ambivalence and ambiguity of many

    disciplines coming together.

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Paola Antonelli

    Curious Bridges: How Designers Grow the Future

    Nature-inspired Design and

    Design-inspired Nature

    computational design digital fabrication materials science synthetic biology

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    1. Embrace ambiguity.Be open to thinking about design as a fusion of science, art, and other disciplines. Learn to master ambiguity as a way of thinking about design work.

    2. Become a well-rounded thinker and synthesizer. Learn about art. Learn about the sciences. Look for intersections.

    3. Find and frame problems. Even if our design work may have ambiguous, Modern Art sensibilities, we must achieve shared understanding of problems we are trying to solve. Avoid defining solutions immediately. Find the right problems and define them in helpful ways.

    Paola Antonelli

    Curious Bridges: How Designers Grow the Future

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Paola Antonelli

    Curious Bridges: How Designers Grow the Future

    In the past, design was viewed as a problem-solving effort.

    Today, the best design is problem finding.Or, in a word, framing.

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    So what?

    Art sees design differently.

    Artists (and art curators) think about design differently than most designers do.

    Do they have a valuable perspective to offer?

    Do they simply misunderstand our field?

    How well do we as designers understand our field?

    What is our role in our organization & how do we relate to people in other roles?

    Paola Antonelli

    Curious Bridges: How Designers Grow the Future

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Princess Reema

    Princess Reemas Mission to Empower Saudi Women

    Entrepreneur and Social Activist

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    If you look beyond a womans appearance and look at her

    capabilities she proves to be a phenomenal contributor

    Nilofer Merchant

    Powerful Enough to Dent the World

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    4 women at the Bobbi Brown Counter at Harvey Nichols Saudi Arabia bring in a turnover of 3 million riyals in a private selling room

    Princess Reema

    Princess Reemas Mission to Empower Saudi Women

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Mission to Empower Women in Saudi

    1. The culture in Saudi Arabia is beginning to shift

    2. Women have proven to be major contributors to the business

    3. There are still huge challenges that women face to work at their jobs

    Nilofer Merchant

    The Six Extraordinary Skills of Entrepreneurs

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Brian Grazer

    A Curious Mind: Inspiration for a Creative Life

    How Brian built a successful career in Hollywood on curiosity

    Oscar and Emmy winning producer

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Curiosity is the source of all my success.

    Brian Grazer

    A Curious Mind: Inspiration for a Creative Life

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Brian Grazer

    A Curious Mind: Inspiration for a Creative Life

    Curiosity Conversations - meet interesting people and try to understand their world

    Curiosity gives you courage.

    Curiosity informs your taste.

    Curiosity costs nothing.

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    THE BEST OF SXSW INTERACTIVE 2015

    So what?

    Get curious!

    Are we curious enough outside of our industry?

    Are we getting inspiration from interesting people who have nothing to do with our work, but who might provide creative fuel?

    Brian Grazer

    A Curious Mind: Inspiration for a Creative Life

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    SO WHAT?

    Business & entrepreneurism Boldly pursue options that have the most upside - what if this actually works?

    The most innovative business leaders all share the same characteristics

    Planning to avoid failure is the only real failure

    Cognitive & behavioral psychology Run low cost / high reward experiments around hacking human behavior

    We are all self-delusional - therefore we need to trust each other

    Your individual talents and mindset are your most powerful contributor to your own success

    Framing - a designers mindset Develop your personal philosophy of multi-disciplinary design

    Engineering change can be daunting but fulfilling and impactful

    Get curious about everything!

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    THE BEST OF SXSW INTERACTIVE 2015

    Want more? Detailed session recaps

    Photos

    http://benjudy.com/post/sxsw-interactive-2015