Best of sxsw 2015

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  • THE BEST OF

    BEN JUDY & SARA RUSSELL

    INTUIT XD TEMPLATE

    INTERACTIVE 2015

    MARCH, 2015

  • CONFIDENTIAL

    AUSTIN, TX INTERACTIVE: MARCH 1317

    FILM: MARCH 1321 MUSIC: MARCH 1722

  • CONFIDENTIAL

    SPEAKER SESSIONS

  • SKETCH NOTES BY IMAGETHINK

  • CONFIDENTIAL

    STANDING IN LONG LINES

  • CONFIDENTIAL

    CONSUMER TECHNOLOGY DEMOS

  • FOOD TRUCKS!

  • LIVE MUSIC

  • RANDOMNESS

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • TRADE SHOW

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Trade Show & Tech Demos: Themes / Trends

    Virtual Reality

    Robotics

    Live-streaming video

    Wearables + health

    Internet of Things (connect everything!)

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  • CONFIDENTIAL

    SPEAKER SESSIONS

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Bens experience:

    5 days / 15 speaker sessions + 1 workshop Tim Ferriss: How to Rock SXSW in 4 Hours

    Paola Antonelli: Curious Bridges: How Designers Grow the Future

    Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior

    Sarah Thomas: UI? UX? Visual Designer? Let's Settle This

    Vic Strecher & Laura Baum: Tech & Purpose...With a Dung Beetle, Prof, & Rabbi

    Phil Libin: Be Epic: The Art of Bold Decision Making

    Martine Rothblatt: AI, Immortality and the Future of Selves

    Brian Grazer: A Curious Mind: Inspiration for a Creative Life

    Uday Gajendar: Leading the Startup UX from 0 to 100 Days

    Trina Chiasson: Data Design: Where Math and Art Collide

    Eric Ries: Everything Eric Ries Has Learned Since 2011

    Panel: Spatially Literate Design: Space, Place, and UX

    David McRaney and John Romano: Cognitive Rehab: Designing Past Self-Delusion

    Astro Teller: Moonshots and Reality

    Jeff Patton: Story Mapping Your Product

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    THE BEST OF SXSW INTERACTIVE 2015

    Saras experience:

    6 speaker sessions + 1 workshop / 1 day

    Cultural Placemaking Through Interactive Storytelling Workshop

    Amy Wilkinson: The Six Extraordinary Skills of Entrepreneurs

    Sasha Pasulka: This is Your Brain on Visual Data

    Nilofer Merchant: Powerful Enough to Dent the World

    Princess Reemas Mission to Empower Saudi Women

    Roxanne Schwartz: Promoting Creative Work on the Web

    Ben Judy, Alan Baumgarten: Designing for Professional Users

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Alan Baumgarten and Ben Judy

    Designing for Professional Users: A New UX Playbook

    How to design software for professional vs. consumer use

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    THE BEST OF SXSW INTERACTIVE 2015

    Alan Baumgarten and Ben Judy

    Designing for Professional Users: A New UX Playbook

    What makes designing for professional users different from

    consumer users?

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Summary:http://schedule.sxsw.com/2015/events/event_IAP39315

    WebEx recording: bit.ly/D4PWebEx

    Slides: bit.ly/d4pslides

    Alan Baumgarten and Ben Judy

    Designing for Professional Users: A New UX Playbook

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    THE BEST OF SXSW INTERACTIVE 2015

    Selected speaking sessions: Themes

    Business & entrepreneurism Phil Libin: Be Epic: The Art of Bold Decision Making

    Amy Wilkinson: The Six Extraordinary Skills of Entrepreneurs

    Astro Teller: Moonshots and Reality

    Cognitive & behavioral psychology Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior

    David McRaney and John Romano: Cognitive Rehab: Designing Past Self-Delusion

    Nilofer Merchant: Powerful Enough to Dent the World

    Framing - a designers mindset Paola Antonelli: Curious Bridges: How Designers Grow the Future

    Princess Reemas Mission to Empower Saudi Women

    Brian Grazer: A Curious Mind: Inspiration for a Creative Life

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    BUSINESS & ENTREPRENEURISM

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    THE BEST OF SXSW INTERACTIVE 2015

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    The coming-of-age story of a startup software company

    CEO, Evernote

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    THE BEST OF SXSW INTERACTIVE 2015

    What if we don't screw it up?

    What does the world look like then?

    Phil Libin

    Be Epic: The Art of Bold Decision Making

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Company growth is a game of rock, paper, scissors

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    When you start, you're scissors. Youre trying to cut your way up to a threshold of relevance in the marketplace.

    Mid-sized companies are rocks, with enough heft to smash (or simply acquire) scissors, but not able to move quite as quickly. Rocks have a lot to worry about.

    If you grow to dominate an industry (Microsoft, Barnes & Noble) you are paper that covers everything broadly, but can easily be cut by darting scissors.

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    Evernotes logo: avoiding the safe pick

    3 logo candidates -discussion turned negative

    Meaning is unclear

    This one is safe!

    Looks Republican

    Elephants are big and slow

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    THE BEST OF SXSW INTERACTIVE 2015

    Always choose the option with the most upside

    Phil Libin

    Be Epic: The Art of Bold Decision Making

    Millions of dollars in free advertising

    Apple, Microsoft, others loved the distinctive look and included the app icon

    in product advertisements - for free.

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    THE BEST OF SXSW INTERACTIVE 2015

    So what?

    Avoid negative comparisons and fear-based decision-making.

    Compare good to good, not bad to bad.

    Push in one place until you move the world dont get distracted, conflicted, or spread out too thin.

    Phil Libin

    Be Epic: The Art of Bold Decision Making

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Amy Wilkinson

    The Six Skills of Extraordinary Entrepreneurs

    Researched 200 companies with over $100 million in revenue

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Entrepreneurs look for the gaps in the market and find new ways to fulfill

    that need

    Amy Wilkinson

    The Six Skills of Extraordinary Entrepreneurs

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Six Skills of Extraordinary Entrepreneurs

    1. Find the Gap

    2. Drive for Daylight -Aim for the horizon line

    3. Fly the OODA loop - Observe, Orient, Decide, Act

    4. Fail Wisely

    5. Network Minds

    6. Gift Small Goods

    Amy Wilkinson

    The Six Extraordinary Skills of Entrepreneurs

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    THE BEST OF SXSW INTERACTIVE 2015

    Astro Teller

    Moonshots and Reality

    Building the future by failing forward

    Captain of Moonshots at Google[X]

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    THE BEST OF SXSW INTERACTIVE 2015

    I just wish we could have made these mistakes faster.

    Astro Teller

    Moonshots and Reality

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    THE BEST OF SXSW INTERACTIVE 2015

    Key pointsKey points

    1 Know when to be secretive vs. open

    Fail early

    Get real

    Deadlines make you double-down on failure

    2 Moonshot = 10x better(Long-term vision)

    Built with intent to fail

    Humans are unreliable

    Failure to fail is the onlyreal failure

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    Astro Teller

    Moonshots and Reality

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  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Where Google Glass went wrong

    Astro Teller

    Moonshots and Reality

    We did things which encouraged people to think of

    this as a finished product.

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    COGNITIVE & BEHAVIORAL PSYCHOLOGY

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    THE BEST OF SXSW INTERACTIVE 2015

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

    Behavioral psychology

    Bestselling author, Drive and A Whole New Mind

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    This session is not going to be visionary. Im going to be very specific,

    tactical and practical. I also promise not to use the word disrupt, disruptive or

    disruptafarian, which is very appropriate for Austin

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

  • CONFIDENTIAL

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    THE BEST OF SXSW INTERACTIVE 2015

    Key points

    Seven ways to change behavior:

    Daniel Pink

    Fear, Shame, Empathy & More Ways to Change Behavior

    1 Use fear the right way.

    Enlist the crowd.

    Give people an off-ramp.

    Try stuff.

    2 Questions often beat answers.

    Make time to rhyme.

    Put a face on it.

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