Best of sxsw 2015

THE BEST OF

BEN JUDY & SARA RUSSELL

INTUIT XD TEMPLATE

INTERACTIVE 2015

MARCH, 2015

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AUSTIN, TX INTERACTIVE: MARCH 13–17

FILM: MARCH 13–21 MUSIC: MARCH 17–22

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SPEAKER SESSIONS

SKETCH NOTES BY IMAGETHINK

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STANDING IN LONG LINES…

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CONSUMER TECHNOLOGY DEMOS

FOOD TRUCKS!

LIVE MUSIC

RANDOMNESS

TRADE SHOW

TRADE SHOW

TRADE SHOW

TRADE SHOW

TRADE SHOW

TRADE SHOW

TRADE SHOW

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THE BEST OF SXSW INTERACTIVE 2015

Trade Show & Tech Demos: Themes / Trends

Virtual Reality

Robotics

Live-streaming video

Wearables + health

Internet of Things (connect everything!)

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SPEAKER SESSIONS

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Ben’s experience:

5 days / 15 speaker sessions + 1 workshop • Tim Ferriss: How to Rock SXSW in 4 Hours

• Paola Antonelli: Curious Bridges: How Designers Grow the Future

• Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior

• Sarah Thomas: UI? UX? Visual Designer? Let's Settle This

• Vic Strecher & Laura Baum: Tech & Purpose...With a Dung Beetle, Prof, & Rabbi

• Phil Libin: Be Epic: The Art of Bold Decision Making

• Martine Rothblatt: AI, Immortality and the Future of Selves

• Brian Grazer: A Curious Mind: Inspiration for a Creative Life

• Uday Gajendar: Leading the Startup UX from 0 to 100 Days

• Trina Chiasson: Data Design: Where Math and Art Collide

• Eric Ries: Everything Eric Ries Has Learned Since 2011

• Panel: Spatially Literate Design: Space, Place, and UX

• David McRaney and John Romano: Cognitive Rehab: Designing Past Self-Delusion

• Astro Teller: Moonshots and Reality

• Jeff Patton: Story Mapping Your Product

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Sara’s experience:

6 speaker sessions + 1 workshop / 1 day

• Cultural Placemaking Through Interactive Storytelling Workshop

• Amy Wilkinson: The Six Extraordinary Skills of Entrepreneurs

• Sasha Pasulka: This is Your Brain on Visual Data

• Nilofer Merchant: Powerful Enough to Dent the World

• Princess Reema’s Mission to Empower Saudi Women

• Roxanne Schwartz: Promoting Creative Work on the Web

• Ben Judy, Alan Baumgarten: Designing for Professional Users

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Alan Baumgarten and Ben Judy

Designing for Professional Users: A New UX Playbook

How to design software for professional vs. consumer use

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What makes designing for professional users different from

consumer users?

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Summary:http://schedule.sxsw.com/2015/events/event_IAP39315

WebEx recording: bit.ly/D4PWebEx

Slides: bit.ly/d4pslides



http://schedule.sxsw.com/2015/events/event_IAP39315

http://bit.ly/D4PWebEx

http://bit.ly/d4pslides

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Selected speaking sessions: Themes

Business & entrepreneurism • Phil Libin: Be Epic: The Art of Bold Decision Making

• Amy Wilkinson: The Six Extraordinary Skills of Entrepreneurs

• Astro Teller: Moonshots and Reality

Cognitive & behavioral psychology • Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior

• David McRaney and John Romano: Cognitive Rehab: Designing Past Self-Delusion

• Nilofer Merchant: Powerful Enough to Dent the World

“Framing” - a designer’s mindset • Paola Antonelli: Curious Bridges: How Designers Grow the Future

• Princess Reema’s Mission to Empower Saudi Women

• Brian Grazer: A Curious Mind: Inspiration for a Creative Life

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BUSINESS & ENTREPRENEURISM

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Phil Libin

Be Epic: The Art of Bold Decision Making

The coming-of-age story of a startup software company

CEO, Evernote

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What if we don't screw it up?

What does the world look like then?

Phil Libin


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Key points

Company growth is a game of rock, paper, scissors

Phil Libin


When you start, you're scissors. You’re trying to cut your way up to a threshold of relevance in the marketplace.

Mid-sized companies are rocks, with enough heft to smash (or simply acquire) scissors, but not able to move quite as quickly. Rocks have a lot to worry about.

If you grow to dominate an industry (Microsoft, Barnes & Noble) you are paper that covers everything broadly, but can easily be cut by darting scissors.

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Phil Libin


Evernote’s logo: avoiding the “safe” pick

3 logo candidates -discussion turned negative

Meaning is unclear…

This one is safe!

Looks Republican…

Elephants are big and slow…

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“Always choose the option with the most upside”

Phil Libin


“Millions of dollars in free advertising”

Apple, Microsoft, others loved the distinctive look and included the app icon

in product advertisements - for free.

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So what?

Avoid negative comparisons and fear-based decision-making.

Compare good to good, not bad to bad.

Push in one place until you move the world — don’t get distracted, conflicted, or spread out too thin.

Phil Libin


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Amy Wilkinson

The Six Skills of Extraordinary Entrepreneurs

Researched 200 companies with over $100 million in revenue

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Entrepreneurs look for the gaps in the market and find new ways to fulfill

that need

Amy Wilkinson

The Six Skills of Extraordinary Entrepreneurs

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Key points

Six Skills of Extraordinary Entrepreneurs

1. Find the Gap

2. Drive for Daylight -Aim for the horizon line

3. Fly the OODA loop - Observe, Orient, Decide, Act

4. Fail Wisely

5. Network Minds

6. Gift Small Goods

Amy Wilkinson

The Six Extraordinary Skills of Entrepreneurs

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Astro Teller

Moonshots and Reality

Building the future by failing forward

“Captain of Moonshots” at Google[X]

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I just wish we could have made these mistakes faster.

Astro Teller


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Key pointsKey points

1 Know when to be secretive vs. open

Fail early

Get real

Deadlines make you double-down on failure

2 Moonshot = 10x better(Long-term vision)

Built with intent to fail

Humans are unreliable

Failure to fail is the onlyreal failure

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Astro Teller


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Where Google Glass went wrong

Astro Teller


We did things which encouraged people to think of

this as a finished product.

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COGNITIVE & BEHAVIORAL PSYCHOLOGY

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Daniel Pink

Fear, Shame, Empathy & More Ways to Change Behavior

Behavioral psychology

Bestselling author, Drive and A Whole New Mind

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This session is not going to be visionary. I’m going to be very specific,

tactical and practical. I also promise not to use the word disrupt, disruptive or

‘disruptafarian,’ which is very appropriate for Austin…

Daniel Pink


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Key points

Seven ways to change behavior:

Daniel Pink


1 Use fear the right way.

Enlist the crowd.

Give people an off-ramp.

Try stuff.

2 Questions often beat answers.

Make time to rhyme.

Put a face on it.

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Make time to rhyme

“Kids and grown-ups love it so – the happy world of Haribo”

Haribo macht Kinder froh – und Erwachsene ebenso” ("Haribo makes children happy – and adults as well")

Put a face on it

http://www.slate.com/blogs/the_eye/2014/11/13/dan_pink_s_crowd_control_on_national_geographic_channel_uses_design_to_tackle.html

http://www.slate.com/blogs/the_eye/2014/11/13/dan_pink_s_crowd_control_on_national_geographic_channel_uses_design_to_tackle.html

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So what?

Designers need to be students of human behavior.

Behavioral psychology research can change the way we design for people.

Daniel Pink


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David McRaney and John Romano

Cognitive Rehab: Designing Past Self-Delusion

Coping with our innate mental tripping hazards

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Our brains have biological functions built into them that

serve a purpose, but work counter to the way we need to think as

designers.



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Key pointsKey points

Five mental tripping hazards:

1 Confirmation bias

Pluralistic Ignorance

Theory Induced Blindness (disconfirmation bias)

2 Survivorship Bias

Sunk Cost Fallacy3 4

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Example: Survivorship Bias

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So what?

Knowing about these hazards does nothing for you!

You can’t escape them or think your way around them.

So:

• Adapt your process to mitigate the effects

• Be open to criticism from all people

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Nilofer Merchant

Powerful Enough to Dent the World

Entrepreneur and Author currently writing her new book Onlyness

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Businesses unlock success when they embrace the gifts of their people

Nilofer Merchant


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Key points


1. Gifts and talents are more powerful than fulfilling all the requirements on a job application

2. Anyone has the power to become a change agent

3. There is not only one path to success

Nilofer Merchant


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FRAMING3

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Paola Antonelli

Curious Bridges: How Designers Grow the FutureWhat design means to a modern art museum curator

https://www.youtube.com/watch?v=IXq0T5vPOpw

https://www.youtube.com/watch?v=IXq0T5vPOpw

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Paola Antonelli

Curious Bridges: How Designers Grow the Future

The future of design is about the ambivalence and ambiguity of many

disciplines coming together.

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Paola Antonelli


“Nature-inspired Design and

Design-inspired Nature”

• computational design • digital fabrication • materials science • synthetic biology

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Key points

1. Embrace ambiguity.Be open to thinking about design as a fusion of science, art, and other disciplines. Learn to master ambiguity as a way of thinking about design work.

2. Become a well-rounded thinker and synthesizer. Learn about art. Learn about the sciences. Look for intersections.

3. Find and frame problems. Even if our design work may have ambiguous, Modern Art sensibilities, we must achieve shared understanding of problems we are trying to solve. Avoid defining solutions immediately. Find the right problems and define them in helpful ways.

Paola Antonelli


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Paola Antonelli


In the past, design was viewed as a problem-solving effort.

Today, the best design is problem finding.Or, in a word, framing.

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So what?

Art sees design differently.

Artists (and art curators) think about design differently than most designers do.

Do they have a valuable perspective to offer?

Do they simply misunderstand our field?

How well do we as designers understand our field?

What is our role in our organization & how do we relate to people in other roles?

Paola Antonelli


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Princess Reema

Princess Reema’s Mission to Empower Saudi Women

Entrepreneur and Social Activist

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If you look beyond a woman’s appearance and look at her

capabilities she proves to be a phenomenal contributor

Nilofer Merchant


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4 women at the Bobbi Brown Counter at Harvey Nichols Saudi Arabia bring in a turnover of 3 million riyals in a private selling room

Princess Reema

Princess Reema’s Mission to Empower Saudi Women

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Key points

Mission to Empower Women in Saudi

1. The culture in Saudi Arabia is beginning to shift

2. Women have proven to be major contributors to the business

3. There are still huge challenges that women face to work at their jobs

Nilofer Merchant


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Brian Grazer

A Curious Mind: Inspiration for a Creative Life

How Brian built a successful career in Hollywood on curiosity

Oscar and Emmy winning producer

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Curiosity is the source of all my success.

Brian Grazer


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Key points

Brian Grazer


Curiosity Conversations - meet interesting people and try to understand their world

Curiosity gives you courage.

Curiosity informs your taste.

Curiosity costs nothing.

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So what?

Get curious!

Are we curious enough outside of our industry?

Are we getting inspiration from interesting people who have nothing to do with our work, but who might provide creative fuel?

Brian Grazer


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SO WHAT?

Business & entrepreneurism • Boldly pursue options that have the most upside - “what if this actually works?”

• The most innovative business leaders all share the same characteristics

• Planning to avoid failure is the only real failure

Cognitive & behavioral psychology • Run low cost / high reward experiments around hacking human behavior

• We are all self-delusional - therefore we need to trust each other

• Your individual talents and mindset are your most powerful contributor to your own success

“Framing” - a designer’s mindset • Develop your personal philosophy of multi-disciplinary design

• Engineering change can be daunting but fulfilling and impactful

• Get curious about everything!

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Want more? Detailed session recaps

Photos

http://benjudy.com/post/sxsw-interactive-2015

http://benjudy.com/post/sxsw-interactive-2015