Better Ideas Faster: How to Brainstorm More Effectively

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Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.

Text of Better Ideas Faster: How to Brainstorm More Effectively

  • better ideas faster How to Brainstorm more effectively David sherwin, frog design How DesiGn conference / 06.08.10 t: @ cHanGeorDer / e: DksHerwin@msn.com / BloG: cHanGeorDerBloG.com
  • Brainstorms at inDeX by @boetter / 49915119 cc license share remix on flickr
  • better ideas faster quantity breeds quality
  • from Understanding Comics by scott mccloud read this!
  • better ideas faster quantity plus quality big ideas, low fidelity
  • nixie clock by randomskk / 3535050466 cc license share remix on flickr
  • better ideas faster quantity plus quality big ideas, low fidelity designing your deadlines
  • just enough ideas at tHe very last minute some other Guy some otHer conference proBaBly runninG late
  • better ideas faster identify your clients actual problems 1 2 3 4 strateGy
  • what business problem are you trying to solve?
  • wed like you to create a new logo and color palette for our restaurant ?
  • wed like you to create a new logo and color palette for our restaurant why? stated marketing and design needs are symptoms of larger, systemic business problems.
  • ? ? Business problems ? Marketing + brand strategy ? Design strategy Tactics ? problems live in ? different orbits ? within a client ? organization. ?
  • ? ? Business problems ? Marketing + brand strategy ? Design strategy Tactics ? problems live in ? different orbits ? within a client ? organization. ?
  • Business proBlem sales have dropped 20% over this past year. wed like you what should we do? to create a new logo and color palette for our restaurant ?
  • Business proBlem sales have dropped 20% over this past year. wed like you what should we do? to create a new logo and color palette for our our service and restaurant menu needs to be improved? ? ? we need a ? more effective ? website to ? should we attract new consider customers? search our signage is engine ads? hard to read should we try and redo it?
  • you should be thinking outside the box, but inside the strategy. BrainstorminG tip #1 !
  • better ideas faster turn those problems into ideation questions 1 2 3 4 articulation
  • how many designers does it take to screw in a lightbulb?
  • sales have dropped 20% over this past year. what should we do? not a DesiGn proBlem
  • Business proBlem sales have dropped 20% over this past year. what should we do? we want a new identity system for our restaurant. ! we need a ! more effective website to ! attract new customers. we need to redo our signage, its hard to read.
  • sales have dropped 20% over this past year. what should we do? not a DesiGn proBlem can you create a new identity system for our restaurant? not a DesiGn proBlem
  • Business proBlem sales have dropped 20% over this past year. what should we do? we want a new identity system for our restaurant. ? ! ! ! what is the essence of this new restaurant identity?
  • sales have dropped 20% over this past year. what should we do? not a DesiGn proBlem can you create a new identity system for our restaurant? not a DesiGn proBlem What is the essence of this new restaurant identity? a DesiGn proBlem!
  • iDeation Questions what metaphors provide the appropriate meaning for the new identity? Articulating a design problem will suggest related questions that can be answered by design.
  • iDeation Questions what what emotions metaphors would a person provide the feel when s/he appropriate encounters the meaning for new identity? the new identity? Articulating a design problem will suggest related questions that can be answered by design.
  • iDeation Questions what what emotions what styles of what textures metaphors would a person typography and graphic provide the feel when s/he would best elements appropriate encounters the support this would best meaning for new identity? feeling? support this the new feeling? identity? what style of what color what materials How does photography schemes best would best motiononline or illustration express the express the & in the real supports the agreed-upon meaning & worldsupport meaning youd meaning & emotion in the meaning DesiGn of this new eXecution like to convey? emotion? print? identity? Articulating a design problem will suggest related questions that can be answered by design.
  • Business proBlem sales have dropped 20% over this past year. what should we do? what kind of website functionality would encourage repeat business? ? ?