Brand You : Personal Branding

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    21-Apr-2017

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  • BRAND YOU INTRO TO PERSONAL BRANDING

  • A Bit About Me Husband and father to Scout, Daisy & Indiana

    President, Kristian Andersen + Associates

    Founder, Pathagility

    Founder, TinderBox

    Managing Partner, Gravity Ventures

    Lives in Arkansas works Indy

  • A BRAND ISNOT A LOGO

  • A BRAND IS A COLLECTION OF

    PERCEPTIONSIN THE MIND OF A CONSUMER.

  • BRANDS ARE BORN OF EXPERIENCE

    AND REFLECTREPUTATION

  • NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN

    AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY

    DIFFERENTIATOR.

  • BUT THOSE ARECONSUMER BRANDS

    NOT PEOPLE.

  • Personal brands allow individuals to differentiate

    themselves by consistently articulating

    and leveraging their unique value proposition.

  • WE ARE ALLBRANDS

  • If youre not branding yourself, you can be

    assured that others are doing it for you.

  • RateMyProfessors.com

  • ITS ABRAND YOU

    WORLD

  • AND JUST BEING GOOD ISNT GOOD ENOUGH

  • SIMPLE UNIQUE FOCUSED

  • A LESSON FROMTHE KITCHEN

  • THE KITCHEN

    THE DINING ROOM

    (The Craft / What You Know)

    (The Delivery / How You Share It)

  • WERE ALL IN THE CONTENT BUSINESS

  • GETTING TACTICALGETTING TACTICAL

  • Why Employers Should CareStrong personal brands add value to corporate brands!

    Publicity & Visibility

    Build Organizational Credibility

    Increased Engagement Levels

    Expands Influence

    Human Connection to the Organization

    Halo Effect (which works both ways)

  • 5 QuestionsQuestion #1 : What are your goals?

    Question #2 : What do you value?

    Question #3 : What are you passionate about?

    Question #4 : What motivates you?

    Question #5 : What makes you remarkable?

  • 5 RulesRule #1 : Be Diligent

    Rule #2 : Be Consistent

    Rule #3 : Be Relevant

    Rule #4 : Be Interesting

    Rule #5 : Be Yourself

  • 5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.

    Step #1 : Take Inventory

    Step #2 : Develop a (Brand) Plan

    Step #3 : Craft Your Identity

    Step #4 : Choose the Right Tools & Channels

    Step #5 : Measure & Repeat

  • Tools & ChannelsTools & Channels:You have to use them to understand them Web sites Blogs / micro-blogs Podcasts Social networks (Facebook, Ning, Linked-In, Twitter) Events (create your own or hijack one) Off-line & alternate publishing The media

    Dont Forget to: Make yourself findable (SEO, social networks, etc.) Connect everything Cultivate relationships w/ the press, peers, competitors, etc. Donate your expertise to a cause Develop a visible platform Start & join conversations

  • We are CEOs of our own companies: Me Inc. To be in business today, our most

    important job is to be head marketer for the brand called you

    Tom Peters

  • Twitter: kristianindyeMail: kristian@kaplusa.comLinkedIn: linkedin.com/in/kandersen1Web: kaplusa.com

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