BRAND YOU INTRO TO PERSONAL BRANDING
A Bit About Me Husband and father to Scout, Daisy & Indiana
President, Kristian Andersen + Associates
Managing Partner, Gravity Ventures
Lives in Arkansas works Indy
A BRAND ISNOT A LOGO
A BRAND IS A COLLECTION OF
PERCEPTIONSIN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF EXPERIENCE
NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN
AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY
BUT THOSE ARECONSUMER BRANDS
Personal brands allow individuals to differentiate
themselves by consistently articulating
and leveraging their unique value proposition.
WE ARE ALLBRANDS
If youre not branding yourself, you can be
assured that others are doing it for you.
ITS ABRAND YOU
AND JUST BEING GOOD ISNT GOOD ENOUGH
SIMPLE UNIQUE FOCUSED
A LESSON FROMTHE KITCHEN
THE DINING ROOM
(The Craft / What You Know)
(The Delivery / How You Share It)
WERE ALL IN THE CONTENT BUSINESS
GETTING TACTICALGETTING TACTICAL
Why Employers Should CareStrong personal brands add value to corporate brands!
Publicity & Visibility
Build Organizational Credibility
Increased Engagement Levels
Human Connection to the Organization
Halo Effect (which works both ways)
5 QuestionsQuestion #1 : What are your goals?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
5 RulesRule #1 : Be Diligent
Rule #2 : Be Consistent
Rule #3 : Be Relevant
Rule #4 : Be Interesting
Rule #5 : Be Yourself
5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.
Step #1 : Take Inventory
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Step #5 : Measure & Repeat
Tools & ChannelsTools & Channels:You have to use them to understand them Web sites Blogs / micro-blogs Podcasts Social networks (Facebook, Ning, Linked-In, Twitter) Events (create your own or hijack one) Off-line & alternate publishing The media
Dont Forget to: Make yourself findable (SEO, social networks, etc.) Connect everything Cultivate relationships w/ the press, peers, competitors, etc. Donate your expertise to a cause Develop a visible platform Start & join conversations
We are CEOs of our own companies: Me Inc. To be in business today, our most
important job is to be head marketer for the brand called you
Twitter: kristianindyeMail: email@example.comLinkedIn: linkedin.com/in/kandersen1Web: kaplusa.com