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A branding and communications presentation for a fictitious company, Strip Pte Ltd. It is part of the Final Major Project Module submission for graphic design. For the artworks, check out my portfolio at http://www.behance.net/HuiShan.
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WELLNESSBENEATH LYES
Presented by Ng Hui Shan
Final Major Project
Strip Pte Ltd
Agenda
Final Major Project |
๏ The Business
๏ Competition
๏ Target audience
๏ Objectives
๏ Strip Corporate Identity
๏ Marketing Plan
3
The Business
Final Major Project |
Strip Private Limited (2012)• Makes and sells bath and body products
with therapeutic properties (USP)
• E.g. soap bars, face masks, body lotions
• Strip impurities and dead cells to address skin problems
4
Competition
Final Major Project |
Kiehl’s (1851)• American brand who makes premium
skin, hair, and body care products
The Body Shop (1976)• A global manufacturer and retailer of
naturally and ethically produced makes
LUSH (1995)• Maker and seller of handmade cosmetics
5
Target Audience
Final Major Project |
Primary
• Female PMEBs earning ≥S$2,800
• Aged 25 to 35
• Aesthetics, well-being, quality
Secondary
• Females and males
• Aged 36 to 50
• Exclusivity, lavishness, quality, sensuality
6
Objectives
Final Major Project |
๏ To arouse curiosity and create brand/market awareness
๏ To escalate sales and build fan base
7
Corporate Logo
Final Major Project | 8
Brand mark• Wellness• Wholesome• “S”
Strapline• Pun; lye is an ingredient used especially in soap making
Word mark
Corporate Logo
Final Major Project | 9
BlackJackRegular• Loosely-curved ➡
therapeutic, soothing
Whitney Book• clean ➡ professional, reliable
Corporate Logo
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Strip Bubbles• Pantone 700C• C0 M35 Y20 K0• R250 G180 B180• HEX #F9B5B2
Strip Text• Pantone Cool Gray 11C• C0 M0 Y0 K70• R110 G110 B115• HEX #6D6E71
Strip Pink• Pantone 198C• C0 M80 Y20 K0• R240 G90 B135• HEX #F05B89
Visual Identity
Final Major Project |
Design itemsCorporate logo & stationery
Brand book
Teaser advertisements (2 x 3 posters)
Interactive Zo cards (1 set of 3)
Direct mailer
Magnets and holder
Calendar
Station transit area
Train advertisement
Outdoor shower
11
Strip’s Corporate Stationery
Visual Identity
Final Major Project | 12
Ng Hui Shan Managing Director (65) 6828 1111 [email protected]
Strip Pte Ltd 201100078R 2 Orchard Turn ION Orchard #B3-54 S’pore 238801 www.stripme.com.sg Tel. (65) 6282 1112 Fax. (65) 6282 1113
Constructed pattern• Wellness is contagious
Business card 310gsm Bee Brilliant Hi-White; die-cut
Corporate Stationery
Final Major Project | 13
Ng Hui Shan Managing Director (65) 6828 1111 [email protected] Orchard Turn ION Orchard #B3-54 S238801www.stripme.com.sgTel: (65) 6282 1112 Fax: (65) 6282 1113
Ng Hui Shan Managing Director (65) 6828 1111 [email protected]
Front Back
Corporate Stationery
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Letterhead 120gsm Mellotex White
Front Back
Corporate Stationery
Final Major Project | 15
Envelope 120gsm Majestic White
Strip Pte Ltd 201100078R 2 Orchard Turn ION Orchard #B3-54 S’pore 238801 www.stripme.com.sg Tel. (65) 6282 1112 Fax. (65) 6282 1113
FrontBack
Perforated
Brand Book
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Back and front covers 310gsm Bee Brilliant Hi-White
Inside pages 128gsm Nevia Digital Gloss
FrontBack
Marketing Plan
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Nov ’12 Dec ’12 Jan ’13 May ’13
Teaser advertisements part 1 - Strip!
Teaser advertisements part 2 - What is Strip?
Promotional items: Calendar & magnets - Strip is here!
“Strip With Me” - Experience StripStation transit areaConcept trainOutdoor shower
Zo cardsDirect mailer - Come to Strip!
Teaser Ads Pt. 1
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Series of 3 postersIntimate clothing made unattractive stripping away from sexy body parts ➡ strip your skin with care
Teaser Ads Pt. 2
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Our promise is healthy natural skin.
Zo Cards
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A. Strip for joy
Front Back
• Suggestive text to provoke curiosity and provide excitement
Zo Cards
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B. Strip for excitement
Front Back
Interactive Zo Cards
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C. Strip for delight
Front Back
Direct Mailer
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Wallet 120gsm Majestic White
Cards 200gsm Mellotex White / Handmade RecycledStrip it ➡ Unfold it
Calendar
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Months of January and May 120gsm Majestic White
Other months 128gsm Nevia Digital Gloss
Front Back
➡ ➡
Magnets and Holder
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Holder 120gsm Majestic White
➡
➡
By removing the magnets, you reveal short messages beneath.
Summer Campaign
Strip With Me
Strip With Me
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• Models in bath robes
• Designed with logo, corporate colours, suggestive text
Strip With Me
Final Major Project | 28
• Station transit area made of gigantic stickers
• Bathroom installation
• 3 video booths for demonstrations
• End of video: “Come, strip with me at ION Orchard”
Strip With Me
Final Major Project | 29
Strip With Me
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• Trains to ION
• Immerse in bathroom setting of huge stickers
• Catch phrase and images to imprint message
• Scented stickers
Strip With Me
Final Major Project | 31
• Sponsored space
• Sensory experience
• Models bathe and audiences to try soap
• Continue to feed brand information
• See, smell, hear and feel
Thank You
Presented by Ng Hui Shan
