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Bridging the Mobile Design Gap Midwest UX Conference June 1, 2012 JEN MATSON @nstop

Bridging the Mobile Design Gap

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Small screens, varying contexts, varying form factors -- challenging, inspiring, or both? Our perspective on how we view these many aspects of designing for mobile can usually be traced back to how and when we came to be working on the web. And for those of us who have been pushing pixels since the medium's infancy, many current mobile failures have clear antecedents in the early web, where these "mistakes" actually helped push the web forward. Walk through some of those failures (including those from my own past) to see how we can use that history, along with a better understanding of the different perspectives people bring to the web, to help bridge that gap in understanding.

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Page 1: Bridging the Mobile Design Gap

Bridging the Mobile Design Gap

Midwest UX ConferenceJune 1, 2012

JEN MATSON@nstop

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FAIL #1: The Content Kiss-Off

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Source: http://wtfmobileweb.com

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FAIL #2: The Eyestrain Special

Source: http://wtfmobileweb.com

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FAIL #3: The Slow Load to Nowhere

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Source: http://wtfqrcodes.com

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FAIL #4: The Inappropriate Code Scan

Source: http://wtfqrcodes.com

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FAIL #5: The Unwelcome Splash

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FAIL #6: The Permanent Roadblock

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Photo: Robert Couse-Baker (Flickr)

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LESSONS

Content Strategy

Governance

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LESSONS

Styled Content

Restraint

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LESSONS

Site Performance

Designing for Hardware Capabilities

Layout Flexibility

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Photo: swanksalot (Flickr)

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LESSONS

Hardware Hacking / Maker Culture

Path of Least Resistance

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LESSONS

Complex Animation

In-Browser Video

In-Browser Games

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LESSONS

Progressive Enhancement

Capabilities Detection

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WHAT IS THE WEB TO YOU?

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Reporting, communicating, connecting

Exploring, experimenting, expressing

Top left photo: Mr T. in DC (Flickr)

Monetizing, leveraging, converting

Bottom right photo: Marshall Astor - Food Fetishist (Flickr)

Adapting, learning, struggling

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$$$$

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Try On A Different POV

Know Your History

Share Your Mistakes

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THANK YOU

JEN MATSON |

jenmatson.com

@nstop