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Color is black and white Professor Wm Pitzer IMC-693H West Virginia University

Color is black and white

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Page 1: Color is black and white

Color is blackand white

Professor Wm PitzerIMC-693H

West Virginia University

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color is black &

white

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“Color is the place where our brain and the universe meet.”

– Paul Klee

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Associations with color are emotive,

sometimes irrational and deeply seated.

– The Art of Looking Sideways

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Millions of shades of colors exist yet our

vocabulary has only about 30 words for

colors.– The Art of Looking Sideways

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Security

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Constancy

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Activity

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Modernity

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Restful

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Contrast

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Conflict

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Contrast

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Conflict

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What’s Kuler than

a zebra?

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Color is blackand white

Fletcher, A. (2001). The Art of Looking Sideways. London: Phaidon Press.

http://.kuler.adobe.com