Embed Size (px)
DESCRIPTION
This presentation was showed in Metropolia University of Applied Sciences on the 3.11 for the YAMK students in Media Production.
Citation preview
Concept Design
Affinity diagrams + Details for report
Dr. Mariana Salgado
03.11.2011Mediatuottamisen ylempi ammattikorkeakoulu tutkinto/ Metropolia
Redefining the concept
Picture in Flickr by magia3e
Definition of the concept(needs, goals, organization, resources, etc...)
Data collection (benchmarking of competitors, product history, use situation)
Ideas take shape
Structuring the idea (usability, accessibility, tools, etc)
Making the idea concrete(design)
User test(getting feedback from future users)
By Jonna Iljin
Definition ofthe concept
Data collection
Ideas take shape
Structuring the idea
Making the idea concrete
User test
Redefining the concept
If the concept design is good it isseen at the end of the process.
This is why that always it is meaningful to test, evaluate, try out and
make as many iterations as possible withfinal users.
Scenarios, personas, design probes are some tools for evaluating concept design.
They generate discussion on the topic that the concept explores.
The concept can be good but you can failed in how to argument for it,
or on how to make it clear.
Pic
ture
in F
lickr
by
Jord
anhi
ll S
choo
l D&
T D
ept
Put attention in how you present ithow you argument for it
how you sell it to clients, colleagues and users
Picture in Flickr by Jordanhill School D&T Dept
Your visualizations,the tools you choose for showing it
the vocabulary you choose for talking about ityour plan of implementation
the user studies
ARE VERY IMPORTANT
A good concept design take into consideration:
Economical justificationsSustainability
Visibility of the organization
Micro + Macro consequencesLocal + Global aspects
understand where it is influencing and can evaluate it beforehand
Definition
One sentence definition
+
Goals
User group
Accessibility
Resources
Picture in Flickr by itjil
Data collection
Benchmarking others (What? Why? How?)
Design Process
Interaction with users
Interaction with colleagues
Discarded ideas
Scenarios/Videos/Probes/Presentations/etc Pic
ture
in F
lickr
by
gal
lagh
er.
mic
hael
sea
n
Content
Message
Implementation plan/ Road map
Experience
Drafts/ Prototypes
Evaluations with user groups
Design/Re-design
Future development
Justification
On each of the choices:
on the whole concepton implementation plan
on the communication channels
Strength/ OpportunitiesThreads/ Weaknesses
On everything you think it is relevant for the refining of the concept. P
ictu
re in
Flic
krby
Pet
e R
eed
Synthesis
Outline the main points
Clear the message to your users/colleagues
Provide a vision of the wholebut putting attention to details
What else do you need to better visualize your concept? This is the moment to evaluate if you need other tools.
Visualizations
Actor MapsBlueprintingMetaphors
Customer Journey MapOffering MapStoryboard
See for example:Envisioning in Service design tools
http://www.servicedesigntools.org/taxonomy/term/2
Final report (no more than 5 pages A4)
Use visualizations
Definition
Data collection(making emphasis in your report on user research)
Content
Justification
Synthesis
Use the reading that you reviewed during this course
Prepare a Pecha Kucha ( a presentation that lasts only 6min 40 seconds, only with images, not a lot of text in the slides)
Explain your concept, (who will beneficiate, how, why this concept)
Describe your testing (who you invited to discuss, why, what happen)
Redefinition of the concept (or adding details and new features that are essential for making it work).
For next classOn the 17.11
New Representations Techniques for Designing in a Systematic Perspective by Nicola Morelli and Christian Tollestrup
Visualtiles. Communication tools for (service) designby Chiara Diana, Elena Pacenti, Roberta Tassi
Readings
