Connected Knowledge: How to sell, live and support a connected life

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    11-Aug-2014

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Talk given at Google Firestarters event in London on July 15th 2014.

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  • Connected How we sell, live & support a connected life Knowledge designswarm.com
  • CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
  • I am an object. A measurable entity.
  • I use energy water food I willingly generate social media posts location calls/texts
  • I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)
  • Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000
  • 1h of work is worth 5.50 to a person 1h of running with a Nike+ (89) is worth x in data analytics to insurance company x 10 tweets (0) is worth x in advertising to twitter and x to shareholders
  • 1h of work is worth 5.50 to a person 1h of running with a Nike+ (89) is worth x in data analytics to insurance company x 10 tweets (0) is worth x in advertising to twitter and x to shareholders
  • I dont know my own data.
  • The ubiquitous Fear of Theft.
  • I use energy > spend less water > spend less food > diet better, spend less I willingly generate Location > put me in touch with emergency services
  • I use energy > theft water > theft food > advertise I willingly generate Location > theft
  • Data will be stigma.
  • What to do?
  • Be clear about what is going on & who has access to what.
  • Build standard communication strategies
  • Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection
  • Engage in opt-in behaviours with connected products until behaviours and culture changes.
  • Give people an opportunity to make money with you. Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?
  • Thank alex@designswarm.com @iotwatch @designswarm You