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Natural Born Storytellers Connected Objects are Foto: Roberto Veronese By Leandro Agrò

Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )

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Natural Born Storytellers Connected Objects are

Foto

: Rob

erto

Ver

ones

e

By Leandro Agrò !

WHEN%

We%live%on%the%border%between%Cloud%FOG%compu7ng%and%the%IoT%Era.%%At%this%stage%of%technological%evolu7on,%being%connected%is%a%Darwinian%

issue%for%a%product:%a%key%element%to%it,%to%live%long%and%prosper.%%%

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WHO%

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UX#Internet#of#Things#

IxD%AI,%Virtual%Assistants%

EyeGTracking%

Digital%Strategy%Usability%

Mobile%&%Wearable%

Prototypes%

AR/VR%2008

Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!

© DESIGN GROUP ITALIA

FRONTIERSCONFERENCES

UX#Internet#of#Things#

IxD%AI,%Virtual%Assistants%

EyeGTracking%

Digital%Strategy%Usability%

Mobile%&%Wearable%

Prototypes%

AR/VR%2008

Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!

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Did%you%know%enough?%

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© DESIGN GROUP ITALIA Sept 2015 9

There%is%a%place%far%far%away…%

© DESIGN GROUP ITALIA Sept 2015 10

Agrigento%

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PAECEFUL%NAURE%

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IMMORTAL%ART%

© DESIGN GROUP ITALIA 14

THE%BENCHMARK%(Beauty%is%everywhere)%

© DESIGN GROUP ITALIA 15

TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%%

SCIGFI%is%more%present%and%accessible%than%actual%science)%

© DESIGN GROUP ITALIA 16

Technology%is%fast%(the%sandbox%without%Temples,%Pyramid,%etc.)%

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UX#Internet#of#Things#

3D%Environments%IxD% AI,%Virtual%Assistants%

EyeGTracking%Design%Strategy%Usability%

Mobile%&%Wearable%Prototypes%

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Introduc7on%

19

www.designgroupitalia.com%

© DESIGN GROUP ITALIA

Eclectic Studio 45+ people from 16 Countries

© DESIGN GROUP ITALIA 29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 21 2014: 85% Foreign sales 65% US East Coast

©%DESIGN%GROUP%ITALIA%

3M

Frame-it Interactive Board%

22

Product%to%Service%

RESPONSABILITIES/

Design%Strategy%

Interac7on%Design%Research%%

Product%&%Engineering%Design%

%

©%DESIGN%GROUP%ITALIA%

3M Innovation Center

23

Product%to%Service%

RESPONSABILITIES/

Interior%Design%

Engineering%Design%

Prototyping%

UX%analysis%

©%DESIGN%GROUP%ITALIA%

ABB

Electric Vehicle Charger%

24

RESPONSABILITIES/

Concept%Genera7on%

Interac7on%Design%Research%%

Engineering%Design%

Product%to%Service%

©%DESIGN%GROUP%ITALIA%

Unicef Kidpower Star Wars Celebration %

25

Product%to%Service%

RESPONSABILITIES/

Brand%Strategy%

Concept%

Product%&%Engineering%

%

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///%What%is%design?%///%

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Why business loves design

©%DESIGN%GROUP%ITALIA%©%DESIGN%GROUP%ITALIA%

“Design(isn't(just(about(shapes(or(pixels(anymore.(Design(is(the(process(that(shapes(product(behaviours,(communi<es,(companies(and(=in(the(end=(builds(new(worlds.”(

27

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Design%is%an%explora7on%

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Full%of%humanity%and%beauty%%

© DESIGN GROUP ITALIA

Design%is%(also)%a%process%

30

thinking

Desirability%/%Feasibility%/%Viability%

©%DESIGN%GROUP%ITALIA%Service#Design#

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© DESIGN GROUP ITALIA 32

Design%shapes%business%

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Money%*%Design%

33

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((((((((((((((((((((((((devoured(Doblin,(2nd(Road,(Ubermind,(Flow(Interac<ve,(Aqua(Media,(Banyan(Branch((Wipro Digital acquired(DesignIt(

acquired(Fjord(

acquired(Lunar(

acquired(Adap<ve(Path(

•  Reassuring%bigGco%since%the%previous%millennium.%

•  Providing%a%step%by%step%design%theory%that%ensure%a%pre]y%good%result%also%to%talentless%companies.%

•  Predictability%illusion%(feeling%in%control).%

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((((((((((((((((((((((((devoured(Doblin,(2nd(Road,(Ubermind,(Flow(Interac<ve,(Aqua(Media,(Banyan(Branch((Wipro Digital bought(DesignIt(

bought(Fjord(

bought(Lunar(

bought(Adap<ve(Path(

The%WHY,%behind%the%why?%

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Cultural%Shi_%

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Every%Tool,%service,%business%that%jump%in%the%digital%technology,%start%to%follow%Moore’s%Law:%%%%Accelera7on%changes%everything.%%

Peter Diamandis

http://www.youtube.com/watch?v=E9wFXHYJgdo

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Digital%technologies%are%pushing%consumeriza7on%and%mul7plying%touchpoints.%%

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Everything jumps to the consumer without passing through military or professional steps

The contact point between a specific product/service and a person that want to have/use it.

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Connec7vity%changes%everything%not%only%decentraliza7on%but%also%interdependence%%

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Fluid experience

Instant Gratification Dematerialised Interaction

Social Induction

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The%INTERNET%OF%THINGS%bridges%both%the%physical%and%digital%worlds,%permicng%the%power%of%the%internet%to%reach%everywhere%humanity.%

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Most(recent(human’s(genera<ons(have(a(totally(different(rela<on(with(technologies(with(respect(to(any(ancestor.(%Since%1800%technologies%evolved%slower%than%average%human%life,%while%now%–in%the%space%of%a%single%lifeG%we%saw%cogni<ve%technologies%grow%in%a%singular%way.%

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Cognitive tools Mental#models#

Challenge

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///%Storytellers%///%Connected Objects are Natural born

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We%evolve%sharing%stories/

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People%expecta7ons%are%shaped%by%consumer%technologies.%%

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Who is actually taking the picture?

I added location I added metadata

Are you smiling? Are your eyes open?

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Why she is taking a picture?

From where this habit come from?

We are the consequence of the tools we use (George Basalla)

Do you want to share this picture with your friends? Mutual Influence, induced need, inception,

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What is real? Who is the artist

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Technologies%are%shaping%us%through%the%connected%(cogni7ve)%devices%we%are%using/

© DESIGN GROUP ITALIA 50

From%memories%coGcrea7on%to%%automa4c/memories#and%autonomous/stories/

51

Collec4ng/Data%Connected%objects%are%usually%smart%enough%to%play%a%behavior.%For%example,%take%a%detec7on%(measure%something)%each%7me%that%a%trigger%is%ON,%or%a%picture%shot%every%X%minutes,%etc.%Automa7c%memories%are%very%powerful!%

Automa>c#memories…#

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Fitness%bracelets%records%what%we%do%every%day.%This%extended%memory,%visualized%through%dashboard,%is%able%to%make%our%behavior%measurable%and%more%understandable.%%At%the%same%7me,%the/new/“automa4c,/visual/and/

mathema4cal”/language/of//these/automa4c/

memories/is/already/part/of/a/brand/new/kind/of/

storytelling./

Organizing/Data%Visualizing%informa7on%is%already%a%first%picture%of%a%story.%The%right%visualiza7on%is%powerful%way%to%influence%users.%

Automa>c#memories…# Your%dashboard%is%a%representa7on%of%you.%You%are%your%dashboard.%You%might%desire%to%achieve%a%be]er%result.%%%

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/

/

Proac4ve/Panorama%!Androids%examine%every%picture%you%take%GandG%it%proac7vely%assembles%a%“Panorama”%without%your%request.%

Automa>c#memories…#

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/

/

Proac4ve/Panorama%%

Automa>c#memories…#

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/

/

Build/the/story/%One%click!Movie!trailer!Families%started%to%collect%and%record%their%special%moments%in%a%brand%new%way,%that%is%actually%influencing%their%life7me%memories.%%

Automa>c#memories…#

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knightscope-k5

We all are cyborgs

Mission Critical autonomous machines observing us

Skin & hearth

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Storyteller#objects#are#already#influencing#the#scene;#classic##

user#interac>on#is#evolving#into#a#con>nuous#conversa>on.##

The#incoming#communica>on#will#be#a#rela>onship#in#which#objects#

emerge#Hfrom#the#"Fog"H#as#real#en>>es.%

© DESIGN GROUP ITALIA

People’s%interac7on%with%technology%may%seem%

predictable%enough,%but%it%is%not%100%%true.%

29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 58

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Ar4ficial/neural/networks,/or/'ANNs’//%Google's%ANNs%are%programmed,%through%an%endless%stream%of%similar%photos,%to%recognize%objects%within%images%by%their%dis7nc7ve%characteris7cs.%%

Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant%birds%and%bears%while%a%village's%houses%have%become%cars%and%trucks%

http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html

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© DESIGN GROUP ITALIA

///%Design%Rules%///%Design#rules#for#a#highly#networked#Hpost#cloud#compu>ngH#world.##

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1. Evolving%design%tools,%to%evidence%exis7ng%objects'%emergent%behaviors%

%2.  %Infusing%behaviors%(in%any%object)%that%might%evolve%according%the%connected,%decentralized,%interdependent%era.%%%

63

64

IoT%DESIGN%

It’s/all/about/People/&/Trust%

Desired%Posi7oning%

Actual%Posi7oning%

65

IoT%DESIGN%

It’s/all/about/People/&/Trust/

Technology/Opera7on%%Driven%

Marke7ng/Campaign%%Driven%

66

IoT%DESIGN%

It’s/all/about/People/&/Trust%

#

1.#Expression#of#Brand#values#in#space#

2.#Smart#use#of#tech#trends#

3.#Rela>on#instead#of#isolated#interac>on#

#

#

BRAND#ADHERENCE#

INTEGRATED#SYSTEM#

CUSTOMER#ENGAGEMENT#

BRAND#ADHERENCE#

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1. Evolving%design%tools,%to%evidence%exis7ng%objects'%emergent%behaviors%

%2.  %Infusing%behaviors%(in%any%object)%that%might%evolve%according%the%connected,%decentralized,%interdependent%era.%%%

68

Inspired%by%Asimov%

Every/object/must/know/STORIES#

the%History%of%its%past%(how%it%is%made,%where%it%was%produced,%how%it%is%used)%and%its%future%(as%it%is%disassembled,%valued%in%its%parts,%recycled,%disposed%of).%%

Laws for Makers%

69

Every/object/must/be/SENTIENT#

Every%object%should%know%something%about%the%world%around%it%through%sensors,%or%at%least%know%when%and%where%it%is%used.%

Inspired%by%Asimov%

Laws for Makers%

70

Every/object/must/be/SOCIAL#

Every%object%must%be%able%to%communicate%and%share%its%status%across%social%networks%used%by%humans,%"par7cipa7ng"%in%their%social%rela7onships.%

Inspired%by%Asimov%

Laws for Makers%

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///%Conclusion%///%

© DESIGN GROUP ITALIA

Placing%an%object%in%a%pocket,%in%a%car,%on%a%desktop%or%in%customers’%homes%means%building%a%personal,%biGdirec7onal,%“alwaysGon”%communica7on%channel.%

© DESIGN GROUP ITALIA

%Aesthe7c%of%trust%plays%a%huge%role%in%the%design%of%these%new%behaviorGbased%Smart%tools%

73

© DESIGN GROUP ITALIA

Consumeriza7on%evolve%consumers’%habits.%People%expect%BEHAVIOURS%(not%just%features).%

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© DESIGN GROUP ITALIA

Every%Object%should…%G%know%stories%G%Be%sen7ent%%G%Be%social%

© DESIGN GROUP ITALIA

Leandro%Agrò%Grazie!!Gmail,%Skype,%Flickr,%Twi]er:%@leeander%

www.designgroupitalia.com%

Maker%IoT%Tech%Benchmark%Download(the(classifica<on,(PDF/

IoT:%The%Smart%Objects%Age%Download(the(white(paper,(PDF/

Natural Born Storytellers Connected Objects are

© DESIGN GROUP ITALIA

IoT%STORIES%

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