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We%live%on%the%border%between%Cloud%FOG%compu7ng%and%the%IoT%Era.%%At%this%stage%of%technological%evolu7on,%being%connected%is%a%Darwinian%
issue%for%a%product:%a%key%element%to%it,%to%live%long%and%prosper.%%%
© DESIGN GROUP ITALIA
UX#Internet#of#Things#
IxD%AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
© DESIGN GROUP ITALIA
FRONTIERSCONFERENCES
UX#Internet#of#Things#
IxD%AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
© DESIGN GROUP ITALIA 15
TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%%
SCIGFI%is%more%present%and%accessible%than%actual%science)%
© DESIGN GROUP ITALIA 17
UX#Internet#of#Things#
3D%Environments%IxD% AI,%Virtual%Assistants%
EyeGTracking%Design%Strategy%Usability%
Mobile%&%Wearable%Prototypes%
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© DESIGN GROUP ITALIA 29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 21 2014: 85% Foreign sales 65% US East Coast
©%DESIGN%GROUP%ITALIA%
3M
Frame-it Interactive Board%
22
Product%to%Service%
RESPONSABILITIES/
Design%Strategy%
Interac7on%Design%Research%%
Product%&%Engineering%Design%
%
©%DESIGN%GROUP%ITALIA%
3M Innovation Center
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Product%to%Service%
RESPONSABILITIES/
Interior%Design%
Engineering%Design%
Prototyping%
UX%analysis%
©%DESIGN%GROUP%ITALIA%
ABB
Electric Vehicle Charger%
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RESPONSABILITIES/
Concept%Genera7on%
Interac7on%Design%Research%%
Engineering%Design%
Product%to%Service%
©%DESIGN%GROUP%ITALIA%
Unicef Kidpower Star Wars Celebration %
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Product%to%Service%
RESPONSABILITIES/
Brand%Strategy%
Concept%
Product%&%Engineering%
%
©%DESIGN%GROUP%ITALIA%©%DESIGN%GROUP%ITALIA%
“Design(isn't(just(about(shapes(or(pixels(anymore.(Design(is(the(process(that(shapes(product(behaviours,(communi<es,(companies(and(=in(the(end=(builds(new(worlds.”(
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© DESIGN GROUP ITALIA
Design%is%(also)%a%process%
30
thinking
Desirability%/%Feasibility%/%Viability%
© DESIGN GROUP ITALIA 34
((((((((((((((((((((((((devoured(Doblin,(2nd(Road,(Ubermind,(Flow(Interac<ve,(Aqua(Media,(Banyan(Branch((Wipro Digital acquired(DesignIt(
acquired(Fjord(
acquired(Lunar(
acquired(Adap<ve(Path(
• Reassuring%bigGco%since%the%previous%millennium.%
• Providing%a%step%by%step%design%theory%that%ensure%a%pre]y%good%result%also%to%talentless%companies.%
• Predictability%illusion%(feeling%in%control).%
© DESIGN GROUP ITALIA 35
((((((((((((((((((((((((devoured(Doblin,(2nd(Road,(Ubermind,(Flow(Interac<ve,(Aqua(Media,(Banyan(Branch((Wipro Digital bought(DesignIt(
bought(Fjord(
bought(Lunar(
bought(Adap<ve(Path(
The%WHY,%behind%the%why?%
© DESIGN GROUP ITALIA 37
Every%Tool,%service,%business%that%jump%in%the%digital%technology,%start%to%follow%Moore’s%Law:%%%%Accelera7on%changes%everything.%%
Peter Diamandis
http://www.youtube.com/watch?v=E9wFXHYJgdo
© DESIGN GROUP ITALIA
Digital%technologies%are%pushing%consumeriza7on%and%mul7plying%touchpoints.%%
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Everything jumps to the consumer without passing through military or professional steps
The contact point between a specific product/service and a person that want to have/use it.
© DESIGN GROUP ITALIA
Connec7vity%changes%everything%not%only%decentraliza7on%but%also%interdependence%%
39
Fluid experience
Instant Gratification Dematerialised Interaction
Social Induction
© DESIGN GROUP ITALIA 40
The%INTERNET%OF%THINGS%bridges%both%the%physical%and%digital%worlds,%permicng%the%power%of%the%internet%to%reach%everywhere%humanity.%
© DESIGN GROUP ITALIA 41
Most(recent(human’s(genera<ons(have(a(totally(different(rela<on(with(technologies(with(respect(to(any(ancestor.(%Since%1800%technologies%evolved%slower%than%average%human%life,%while%now%–in%the%space%of%a%single%lifeG%we%saw%cogni<ve%technologies%grow%in%a%singular%way.%
© DESIGN GROUP ITALIA 46
Who is actually taking the picture?
I added location I added metadata
Are you smiling? Are your eyes open?
© DESIGN GROUP ITALIA 47
Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools we use (George Basalla)
Do you want to share this picture with your friends? Mutual Influence, induced need, inception,
© DESIGN GROUP ITALIA 49
Technologies%are%shaping%us%through%the%connected%(cogni7ve)%devices%we%are%using/
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Collec4ng/Data%Connected%objects%are%usually%smart%enough%to%play%a%behavior.%For%example,%take%a%detec7on%(measure%something)%each%7me%that%a%trigger%is%ON,%or%a%picture%shot%every%X%minutes,%etc.%Automa7c%memories%are%very%powerful!%
Automa>c#memories…#
52
Fitness%bracelets%records%what%we%do%every%day.%This%extended%memory,%visualized%through%dashboard,%is%able%to%make%our%behavior%measurable%and%more%understandable.%%At%the%same%7me,%the/new/“automa4c,/visual/and/
mathema4cal”/language/of//these/automa4c/
memories/is/already/part/of/a/brand/new/kind/of/
storytelling./
Organizing/Data%Visualizing%informa7on%is%already%a%first%picture%of%a%story.%The%right%visualiza7on%is%powerful%way%to%influence%users.%
Automa>c#memories…# Your%dashboard%is%a%representa7on%of%you.%You%are%your%dashboard.%You%might%desire%to%achieve%a%be]er%result.%%%
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/
/
Proac4ve/Panorama%!Androids%examine%every%picture%you%take%GandG%it%proac7vely%assembles%a%“Panorama”%without%your%request.%
Automa>c#memories…#
55
/
/
Build/the/story/%One%click!Movie!trailer!Families%started%to%collect%and%record%their%special%moments%in%a%brand%new%way,%that%is%actually%influencing%their%life7me%memories.%%
Automa>c#memories…#
© DESIGN GROUP ITALIA 56
knightscope-k5
We all are cyborgs
Mission Critical autonomous machines observing us
Skin & hearth
© DESIGN GROUP ITALIA
Storyteller#objects#are#already#influencing#the#scene;#classic##
user#interac>on#is#evolving#into#a#con>nuous#conversa>on.##
The#incoming#communica>on#will#be#a#rela>onship#in#which#objects#
emerge#Hfrom#the#"Fog"H#as#real#en>>es.%
© DESIGN GROUP ITALIA
People’s%interac7on%with%technology%may%seem%
predictable%enough,%but%it%is%not%100%%true.%
29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 58
© DESIGN GROUP ITALIA 59
Ar4ficial/neural/networks,/or/'ANNs’//%Google's%ANNs%are%programmed,%through%an%endless%stream%of%similar%photos,%to%recognize%objects%within%images%by%their%dis7nc7ve%characteris7cs.%%
Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant%birds%and%bears%while%a%village's%houses%have%become%cars%and%trucks%
http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html
© DESIGN GROUP ITALIA
///%Design%Rules%///%Design#rules#for#a#highly#networked#Hpost#cloud#compu>ngH#world.##
© DESIGN GROUP ITALIA 62
1. Evolving%design%tools,%to%evidence%exis7ng%objects'%emergent%behaviors%
%2. %Infusing%behaviors%(in%any%object)%that%might%evolve%according%the%connected,%decentralized,%interdependent%era.%%%
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IoT%DESIGN%
It’s/all/about/People/&/Trust/
Technology/Opera7on%%Driven%
Marke7ng/Campaign%%Driven%
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IoT%DESIGN%
It’s/all/about/People/&/Trust%
#
1.#Expression#of#Brand#values#in#space#
2.#Smart#use#of#tech#trends#
3.#Rela>on#instead#of#isolated#interac>on#
#
#
BRAND#ADHERENCE#
INTEGRATED#SYSTEM#
CUSTOMER#ENGAGEMENT#
BRAND#ADHERENCE#
© DESIGN GROUP ITALIA 67
1. Evolving%design%tools,%to%evidence%exis7ng%objects'%emergent%behaviors%
%2. %Infusing%behaviors%(in%any%object)%that%might%evolve%according%the%connected,%decentralized,%interdependent%era.%%%
68
Inspired%by%Asimov%
Every/object/must/know/STORIES#
the%History%of%its%past%(how%it%is%made,%where%it%was%produced,%how%it%is%used)%and%its%future%(as%it%is%disassembled,%valued%in%its%parts,%recycled,%disposed%of).%%
Laws for Makers%
69
Every/object/must/be/SENTIENT#
Every%object%should%know%something%about%the%world%around%it%through%sensors,%or%at%least%know%when%and%where%it%is%used.%
Inspired%by%Asimov%
Laws for Makers%
70
Every/object/must/be/SOCIAL#
Every%object%must%be%able%to%communicate%and%share%its%status%across%social%networks%used%by%humans,%"par7cipa7ng"%in%their%social%rela7onships.%
Inspired%by%Asimov%
Laws for Makers%
© DESIGN GROUP ITALIA
Placing%an%object%in%a%pocket,%in%a%car,%on%a%desktop%or%in%customers’%homes%means%building%a%personal,%biGdirec7onal,%“alwaysGon”%communica7on%channel.%
© DESIGN GROUP ITALIA
%Aesthe7c%of%trust%plays%a%huge%role%in%the%design%of%these%new%behaviorGbased%Smart%tools%
73
© DESIGN GROUP ITALIA
Consumeriza7on%evolve%consumers’%habits.%People%expect%BEHAVIOURS%(not%just%features).%
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© DESIGN GROUP ITALIA
Leandro%Agrò%Grazie!!Gmail,%Skype,%Flickr,%Twi]er:%@leeander%
www.designgroupitalia.com%
Maker%IoT%Tech%Benchmark%Download(the(classifica<on,(PDF/
IoT:%The%Smart%Objects%Age%Download(the(white(paper,(PDF/
Natural Born Storytellers Connected Objects are