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What is Content Strategy? presented @ WordCamp Nashville 2013

Content strategy wordcampnash2013

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presented by Todd O'Neill @ WordCamp Nashville 2013

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Page 1: Content strategy wordcampnash2013

What isContent Strategy?

presented @ WordCamp Nashville 2013

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...and why should I care?

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A Cautionary Tale

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commons.wikimedia.org

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“...build a home, but never let it be finished, for then you will live.”

wikipedia.org

William Wirt Winchester

(to his wife during a séance)

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wikimapia.org

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160472 2

40

17

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blog-richard.com

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SoundFamiliar?

starrydynamo.us

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That’s Why You Should Care.

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Content Strategy Defined

“Content strategy plans for the creation, publication, and governance of useful, usable content.”

Kristina Halvorson,

“Content Strategy for the Web.”

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New Build or Rebuild?

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The Starting Point

Audience

Purpose

Goals

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What Do You Have?

Content

Structure

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What Do They Want?

What’s useful

What’s necessary

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Content on the Cheap

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Big Structure

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Little Structure

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What Do You Need?

Keep the good stuff

Ditch the old and tired

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Discovery

siteorbiter.cc

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Inventory

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One More Thing

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Manage It

Hootsuite

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Cheap, Good, Fast

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finQuestions?

[email protected]