Conventions of a DigiPakWhat is a DigiPak?A digipak is a CD/DVD packaging which is used the hold contents a digipak may contain information on the artist or pictures of the artist. These became essentially popular with record labels and consumers within the early 2000s, when things such as streaming and pirate downloading wasn’t as easily accessible. Plastic and card would be generally used to create these digipak.Music companies tend to prioritise the front and back of the digipak this is due to the fact that this would help draw consumers into buying the product in the first place. However, the inside of the would contain a booklet which potentially gave insight into the artist which would cause ‘die-hard’ fans to buy on impulse.DigiPak may come in different styles some may have a lot of images that show of the artist off and some have much more writing that give a lot of information on the artist,Conclusion All digipak come in different shapesAnd sizes and some of them have much more content then others however the typical convention that all digipak should follow is to convoy the artist feelings throughout the album which is being displayed. Barcode

Artist/Album Name

Record Label

Track list

FrontThe front of the digipak will have a picture that will capture the audience into investing in the product this would commonly relate to the album for example Kanye West: Graduation