Convert ch8 part2

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  • 1.Convert Designing Web Sites to Increase Traffic and Conversion

2. Provide Details If you have statistics that support your proposition, use them.! If your widget improves performance by 51.9%, saying 51.9% is far more believable than over 50% 3. Provide Details 4. Show evidence If you make the best pizza in town, dont just tell me you make the best pizza in town.! I wont believe you.! Anyone can say Best pizza in town. 5. Show evidence Ill believe you ! delivered 26309 pizzas last year! received Best Take-Out Award from the local newspaper every year for the last 4 years! I may have to wait up to 40 minutes for my order, because you cant rush a good pizza! A story about Donny, who has been making pizzas for a decade, and the time and care he takes to get the tomato sauce just right 6. Promises A lot of sites now show more personal messages, like We hate spam too. We will never give your details out to anyone.! Showing a phone number can really boost condence. 7. Testimonials Testimonials do not need to be polished or elegant. The more they sound like a real person talking, the easier real people will connect. 8. Testimonials On your shipping page, include a testimonial about how quick the thing arrived.! If you are describing benets or features of your offering, use customer quotes and stories. 9. Testimonials 10. Build Trust Dont think of people in the mass. That gives you blurred view. Think of a typical individual, man or woman, who is likely want what you sell.! You-oriented language! Consider using I rather than the royal we, so people can connect emotionally with you. 11. Keep delivering values Try nishing sentences or paragraphs with a question, which creates uncertainty and makes me want to read on to get the answer.! The easiest sentence to take in is only 8 words long. A sensible average is 16 words. 12. Use simple language Use active voice (A does B) rather than passive (B is done by A).! Sentences that are shorter are more likely to be understood by readers.! Readers understand shorter sentences more easily. 13. Dead Ends Avoid leading your visitors to any point from which they cannot easily move forward.! A super footer nav gives a mechanism to serve visitors who have particular needs that have not been fullled elsewhere on the page, and provide rich links for SEO purposes. 14. Dead Ends the standard copyright and privacy links, as illustrated in Figure 8-19. Here is another kind of navigation. Because real estate at the bottom of the page is cheap, designers have realized they can show more, longer links. Not only do these links create more chances to hook a visitors interest, they can also create site-wide links that contain more keywords than the shorter navigation at the top of the page, where space is at a premium. FIGURE 8-19A super footer nav gives a mechanism to serve visitors who have particular needs that have not been fullled elsewhere on the page, and provide rich links for SEO purposes.