INTRODUCTION

Refined and Innovative Detail

 

Thoughtfully Envisioned

     

Perfectly Executed  

Introduction CRA provides exceptional Interior Design and related services to the hospitality industry World-Wide. Our brand is synonymous with quality, innovation and unparalleled service. Founded in 1994, CRA has become well known as a global leader in Hospitality Interior Design. We have assembled a team of smart, value oriented professionals who understand their role in the process of design and implementation. From our incredibly talented designers who are supported by diligent project management – to our team of savvy procurement directors - our talented team has been carefully selected and meticulously trained to successfully help your team create the best projects in the market-place. In our nearly 20 years of providing client services, CRA has become well known as a leader in creative design of functional spaces for commercial, public and private venues World-Wide.

Interior Design

A diverse team of qualified innovators, collaborate to envision a uniquely optimal design for your space. Exceptional design, exceptionally detailed, specified

diligently – within your budget and before the deadline.

Innovation distinguishes between a leader and a follower. -Steve Jobs

 

 We have utmost confidence in our abilities and vision for what is right for the project and what lies ahead in the way of trends, and functional opportunities. In this regard, we know that our clients will trust our abilities and let us lead the way when it comes to ideas of space, aesthetic, materials and use. Together, working with our clients, we are confident that the end product will be the sought after approach leading the market, rather then a twist on an idea already tried. We believe that all challenges can be solved through an innovative approach and that all opportunities can be exploited through seeing things from a different perspective.  

Philosophy

Turn-key Services Combining our experience in planning, design and procurement – CRA provides a fully integrated solution to your renovation needs. The process is streamlined, efficient and cost effective. Benefits:

•  Allows our client to focus on their business while we handle all aspects of the project design and procurement.

•  One point of contact.

•  Reduced overall expenditure of consultant fees.

•  Excellent relations with most major brands.

From Master-Plan through turn-key completion, CRA has the capability to handle the project – beginning to end. We have the relationships to provide Architecture and other design related disciplines, as well as implementation including construction and installation.

Active Clients

Host Sunstone

HEI Diamond Rock American Golf

Goldman Sachs Abu Dhabi Investment Group

Makar Khaleeg Capital

Active Brands Marriott Hilton Starwood Hyatt Movenpick

Food and Beverage Food service, dining comfort, ambience and atmosphere are components that contribute to a successful F&B experience. We understand the opportunities presented by a successful Food and Beverage outlet and how those venues can help define the personality of the overall Hotel. CRA has been involved in some exciting new ideas in Food and Beverage; Gastrobars, lobbies serving as the primary 3-meal service, flex-space venues serving as restaurants that convert to meeting space, and other cutting edge concepts rolled out in Hotels for some of our most innovative clients. Most significantly though is the fact that we own restaurants! In this regard we get it unlike anyone else. We know how to prioritize money spent in order to reap the greatest benefit and make the most impactful statement. Let us collaborate with your team, think outside of our collective comfort zone and create a venue for your that will set the benchmark for opportunities in F&B.

Creativity Make visible what, without you, might perhaps never have been seen. -Robert Bresson

Corporate Profile

Two Offices: Los Angeles Dubai

Staff: 22 – 28 L.A. 6 – 8 Dubai

In Business Since: 1994

Focus: Interior design Up-Scale to Luxury

Procurement

CRA works for some of the largest and most notable owners, operators and brands in the hospitality

industry. To that end we are well regarded as one of the most prolific specifiers in the industry. We know product vendors, manufacturers and talented sources. When we buy, our reputation as a keen

specifier and our knowledge and experience with suppliers is exploited on behalf of our Clients. Our clout as a specifier ensures our power as a purchaser. We get the best pricing, priority service,

and unsurpassed quality follow-up.

Design Master Planning We have a sharp sense of understanding how best to improve and utilize space. In this regard, we can be most helpful at reviewing a project – whether an existing project or new-build based on plan – and providing our thoughts and advise how best to design a given space to exploit the greatest value. Our experience has been instrumental in providing successful investors with a detailed and thoughtful plan-of-attack, resulting in often terrific return on investment.

 

Style Innovative and quality design are words that describe our ‘style’. Not fixed on any genre or particular design vernacular, our projects’ common DNA are the unique and creative ideas that are delivered in a high quality package, executed efficiently in a most diligent manner.

Recent Work

JW Marriott – Bahrain

Vendome Luxury Mall – Qatar

Hyatt Regency Waikiki

Hyatt Regency – Maui

Hyatt Regency – Newport Beach

Palm Springs Hilton

Anaheim Hilton

Chicago O’Hare Marriott

Marriott Fisherman’s Wharf

Del Mar Hilton

Hyatt Regency – Reston

Shadow Ridge Resort

Cypress Harbor Resort

Product Types Up-scale+ Hotels

Resorts

Time Share and Fractional Ownership

Club Houses

Restaurants and Bars

Luxury Residential

Villas

Palaces

Retail

Private Offices

Yachts and Aircraft

CRA Green Initiative CRA endeavors to be at the forefront of sustainable efforts through design and specification of products and methods. CRA strives to collaborate with innovative manufacturers, suppliers, consultants and contractors to develop ways to help preserve our planet - one project at a time! To that end, CRA incorporates the following activities in design of all of our projects: •  Challenge manufacturers to propose suitable solutions to sustainable issues

•  Look local where possible to minimize factory-to-property carbon footprint

•  Look at technology as a means of mitigating environmental impact

•  Think clearly about the lifespan of a product – Manufacture, delivery, use, disposal - and how each of those phases impact the environment

•  Seek out recycled products whenever possible

•  Discourage printed vendor catalogs; Encourage digital communication

•  Incentivize CRA team to become aware of, and up-to-speed on green initiatives and educational opportunities related to the sustainable efforts

We believe strongly that we must do our part to contribute to sustainable efforts that will ensure that the great destinations which our guests enjoy today, will be enjoyed by many generations to come.

Contact

Michael Lindenlaub mlindenlaub@cradesign.com

818 577 4320

21759 Erwin Street Woodland Hills, CA 91362

Michael Lindenlaub Principal

Hydee Hirschmann Principal

Fernando de Moraes Principal

Jennifer Folsom Director of Procurement

Katie Kim Senior Designer

Bianca Yih Senior Designer

Los Angeles Office – Leadership Team

Associated CRA Ventures

   

Hot’s Restaurant Group www.hotskitchen.com Lifestyle F&B Concepts

CRA Design – Dubai Interior Design – Middle East mwojnowski@cradesign.com