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Digital Native Nation

Design Revolution Sarasota 081020

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future of design presented by Rex Miller of mindshift and Joe Tankersley of Disney Imagineering

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Page 1: Design Revolution Sarasota 081020

Digital Native Nation

Page 2: Design Revolution Sarasota 081020

Digital Immigrants Leading Digital Natives

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Medium as Message

When the primary means of storing and distributing information changes…

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Medium as Worldview

…our worldviews change!

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Comparing the Mediums

Dynamic

Open-Ended

Ephemeral

Intimate

Now

Messenger

Linear

Sequential

Permanent

Abstract

Historical

Content

Fluid

Fragmented

Transitory

Vicarious

Future

Impression

Interactive

Linked

Iterative

Virtual

Time-Morph

Experience

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Symbolic

Realistic

Conceptual

Convergent

Hacked/Moded

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Brain WiringOral

Non-linear, Holistic, Intimate, Relational

Print

Linear, Sequential, Rational, Concept

Broadcast

Fluid, Fragmented, Emotional, Image

Digital/Interactive

Non-linear, Holistic, Systems Thinkers

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Then What? Revolution!

NEW DESIGN

New culture

New structures

New relationships

New language

New media

New perceptions

New worldview

New understandings

New psychology

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Low cost

On demand

Tailored

Interactive

Mass amateurization

Collective enterprises

Aha!

Active

Focus on the whole

High cost

On command

Mass Appeal

One directional

Exclusive

Star products

Ta Da!

Passive

Focus on a concept/

image

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Design Capabilities are a Commodity

Design Thinking is a Premium

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Modeling vs. Drawing

Simulation vs. Analysis

Data Rich vs. Concept Only

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The Design Subculture is going Mainstream

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Rapid Prototyping

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Design Economy

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2008

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2018

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The Difference is Nature not Nurture Workview and Worldview

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Peering into the Digital Future

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Maps of unexplored worlds are more about Art than Geography

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Where we are NOW

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Early Cinema Remediated Theater

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Before the dawn of the digital age we presented our brilliantly crafted predictions using a technology that was born at the turn of the LAST century.

Early digitalremediatesmultiple communicationtechnologies

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The PowerPoint presentation

Became the communication medium of choice. With this powerful new tool of the digital age we were able to fill up page after page with

•Bullet points•Cutesy clip art •Impossible to read font styles•In too many colors•Indecipherable charts and graphs•And long quotations that we were apt to read verbatim to our audiences.

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Digitizing the theme park

The Laugh FloorMidway Mania

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Innoventions

Our digital playground

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The limits of remediation

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We suffer TECHNOLUST

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We are constantly disappointed

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Set the new medium free

The next step

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From: Envisioning Emotional Epistemological Information by David Byrne

Digital as medium AND message

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Looking for digital landmarks

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Rearrange & Recombine

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Connect

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Constant Change

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Who are the digital explorers?

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James Moore: Concept Designer Walt Disney ImagineeringGraduate: Ringling & Florida Interactive Entertainment Academy

Digital Generation 1.1

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Seeing design through a digital lens

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Digital Generation 2.0

Allie Tankersley, age 12

Aspiring Actress

Social Networking Queen

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Real Digital Babies

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How will Digitalitychange designers?

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Digital design is mass mind

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To be digital is to be holistic

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Digital lives in the future

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What will a digitally designed world look like?

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Designers will be King

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Learning in a design world

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Fear of the amateurs

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Designers for life

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End of zero sum

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Welcome to the brave new world!

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