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Design Sprint by Google Ventures The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.

Design sprint info deck

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Design Sprintby Google Ventures

The sprint is a five-dayprocess for answering

critical business questionsthrough design, prototyping,

and testing ideas withcustomers.

Why and Who?Design Sprint

Why do it? Who is needed? Basic rules?

It's quick and in-expensiveway to learn about importantmarket problems or validatenew ideasYou create cross functionalteam where every participantfeels attached to a problemyou all try to solve It beats opinions as everybodysees real response from thereal people It encourages team work -everyone could see the valueof others so as struggles theyhave

A facilitatorA designerA CEO (could beanybody with a realdecision power)A product managerA user expertAn EngineerA MarketerAnybody else who’sinterested

5 day processSet the stage1 day: Unpack the problem2 day: First sketches3 day: Decide4 day: Prototype5 day: Test with real peopleMain objective is to get anactionable solution out of thesprint

Unpackthe

problem

Sketchthe

solutions

Decideon

solution

Prototypethe

solution

Test thesolution

Dig into problemEverybody bringsall data they canfind on theproblem

Outcomeof the day

Everybody knows everything about the problem

Sketch as manysolutions aspossibleDraw, mind map,note, storyboard,crazy 8

Outcomeof the day

Tons of solution sketches

Decide on bestsolution(s)"Best shot" or"Battle Royal"

Outcomeof the day

One or few best solutions

PrototypeAll shouldcontribute

Outcomeof the day

Prototype

Test with realpeoplePeople not fromyour companyEntire teamwatches and takenotes

Outcomeof the day

Knowledge

Unpackthe

problem

Exercises

Outcomeof the day

Everybody knows everything about the problem

Business opportunity: The CEO or product leader should walkthe sprint team through the business opportunity and market.Lightning demos: Look at competitors’ products, look at non-competitive products that solve a similar kind of problem in adifferent market.Lay it out: Print out all the important screens in your product, layit out, and walk through it as a user would.Success metrics: How will you measure the success of thisdesign?Existing research: whatever data you do know about yourcustomers.Team interviews: go around interviewing people at thecompany who have specific expertise.Analytics: Look at any data you have.

DoNote everything"How might we"formatDraw picturesSKETCH THEMOSTIMPORTANT USERSTORY

Source

Exercises

Choose part of the problem: Everybody focus on the same partof the problem. Faster cycles.Notes: If not already, capture all ideas in notes.Mind map: Mix up ideas and notes to create a structured "cheatsheet" for later UI sketches."Crazy 8": Everybody takes a sheet of paper, folds it in half 4times. Draw 8 sketches on each panel.Storyboard: Everybody sketch an actual UI. Work independentlyor in groups, share anonymously.Silent critique: Everybody looks at different storyboards and puta sticker on every idea or part of the idea that they like. No limiton amount of stickers.Three-minute critique: Each person speaks about eachstoryboard. First what they liked, then if something is missing.Most popular ideas do not need explanation.

DoPaper firstWork individuallyor in groupsSticky note"Super Vote" ifneeded

Source

Sketchthe

solutions

Outcomeof the day

Tons of solution sketches

5 min

15 min

5 min

20 min

10 min

3 min/idea

Exercises

Search for conflicts: Two or more approaches to solve thesame problem. Each conflict is a gold mine."Best shot" or "Battle Royale": Either choose one, best solutionto test ("Best shot") or, if not possible, select few best solutionsfor the "Battle royale" - test them all.Test your assumptions: Write down all your majorassumptions and the ways you will validate them.Whiteboard the user story: Draw final storyboard that will be aspec for your prototype. Get one person to draw, but othersshould help.

DoCombat the groupeffectMake decisions(don't hide behind"Battle royal")

Source

Decideon

solution

Outcomeof the day

One or few best solutions

Exercises

Make it minimally real: Prototype does not need to be pixelperfect. It needs to be believable.Write real text: Forget "lorem ipsum". Use real text, made it up.Prototyping tools vs code: Use tools that will allow you tocreate a prototype in a shortest time possible.Divide and conquer: Everybody should be able to help withprototype creation. Divide work.Build an asset library: Build a template slide deck. Includeanything that everyone will need — screenshots, user avatars,logos, formatted text; whatever you think might help.Review with an outsider: Schedule 30 minutes with someonewho is not doing design work today. The outside eyes will helpprevent you from going too far down any groupthink rabbitholes.

DoKeynote(PowerPoint) arethe bestprototyping toolsAppoint an emailsheriffPointers, text,browser bar andother finaltouches

Source

Prototypethe

solution

Outcomeof the day

Prototype

Exercises

List your key questions: The interviewer and the observersshould make a list of the key questions for the day.Set up the observation room: Everybody who participated inthe sprint should be in the room. There’s no substitute forwatching real humans use your product, and this is a goldenopportunity to do it!Every observer takes notes: Everybody should take notes onthings they see during the interviews: good, bad, and other.Insist on paper note-taking — it’s best to keep laptops closed,lest you lose your fellow observers to email..Make a scoreboard: Clear one big whiteboard to collect thegroup’s notes. Make a column for each participant and a row foreach part of the interview (e.g. background, first prototype,second prototype, etc).“Things that work” and “Problems to solve”: These are yourtop-line findings. The CEO or decider for the project shouldbless that list before you leave the room.

DoDon’t diss theuserDesignate a courtreporterNext sprint, it willbe easier

Source

Test thesolution

Outcomeof the day

Knowledge

Design SprintWar chest

Remember Ingridients

PICK A BIG FIGHTGET THE RIGHT PEOPLESCHEDULE THE USER STUDYBEFORE YOU HAVE ANYTHINGTO TEST

Sticky notesDrawing pensWhiteboardsWhiteboard markersDot stickersBlank copy paperTime Timer ClockSnacksSticky stuff

Resources that were used to create this info deck

How To Conduct Your Own Google Ventures DesignSprint

The 6 Ingredients You Need To Run A Design Sprint

Lean more about the Design Sprint

The Design Sprint

www.test-n-tell.com