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Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.
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Pervasive Information ArchitectureDesigning Cross-channel User Experiences
Andrea Resmini – UXBrighton 2011
Photo: Gotan Project, gotanproject.com
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
A brief personal anecdote
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
On my way to Brighton
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
“Customers interact with (the) brand: they don’t care about the
channel”
Jess McMullin & Samantha Starmer
The whole is more than the sum of its parts
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Multi-channel vs cross-channel
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
From the Manifesto of Pervasive Information Architecture
Product design becomesexperience design
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
A simple task:write or send a message
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
BYU EDU (news.byu.edu)
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
One task, many interfaces
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Self check-in on my mobile
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Self check-in at CPH
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Messages have no medium
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
As products are weaved into complex experiences, we struggle
for meaning and closure
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
The information architecture isthe sense-making layer
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
The Name of the Rose
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
In the novel
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
In the movie
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Cognitive continuity is not visual nor sensory continuity
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Interfaces
Touch-points
Information architecture
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Cross-channel heuristics
Place-making Consistency Resilience
Reduction Correlation
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Cross-channel heuristics
Place-making Consistency Resilience
Reduction Correlation
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Place-making
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
A map of Cambridge
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
We are physical beings
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Space and place are two very different things
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Place
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
What we bring into pervasive architectures is the idea of place
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
d resmini boss not here.Let's go play cricket!
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
http://www.flickr.com/photos/46037115@N04/4233027629/
In your room with a friend
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
@resmini boss not here.Let's go play cricket!
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
http://gm25liveen.web-log.nl/george_michael_25_live_en/blog/index.html
In a stadium in front of a crowd
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Place-making reduces disorientation and increases
legibility and way-finding.Makes us feel at home.
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Correlation
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Vincent Vega AndMarsellus Wallace's Wife
The Bonnie Situation
The Golden Watch
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Interlacement
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
The frenzy of Orlando
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Vincent and Butch
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
The Texas Chainsaw Massacre
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Ronconi's Orlando
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Correlation suggest relevant connections among pieces of
information, services, and goods to help users achieve explicit goals or
stimulate latent needs
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
It provides seamless interlacement in-channel and across all channels
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
CorrelationAcross channels
In channel
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
http://pervasiveia.com/
