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"Designing for Humorous Experiences" is a presentation by Chelsey Delaney from the FunnyBizz Conference in NYC, Oct. 30, 2014. The presentation gives guidelines for designing digital contexts for humorous content.
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Chelsey DelaneySenior User Experience Consultant, Catalyst Groupwww.catalystnyc.com
@chelsed
Designing For Humorous Experiences
PART I: WHAT’S THE MEANING OF THIS
The basics of a humorous design experience
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
“... something unexpected, the truth of which is recognized.” !
- Aristotle
HUMOR
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
“‘User experience’ encompasses all aspects of the end-user's interaction with the company, its services, and its products.” !- Don Norman
UX DESIGN
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
“Designing something unexpected, the truth of which is recognized, within aspects of an end-user's interaction with a company, its services, and its products.” !- Wise Caucasian Men With Beards
HUMOR + UX DESIGN
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
On the reals, though. The combination of humor & UX will get you:
1. A process that is collaborative, effective and fun
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
On the reals, though. The combination of humor & UX will get you:
1. A process that is collaborative, effective and fun
2. A product that is meaningful and engaging
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
On the reals, though. The combination of humor & UX will get you:
1. A process that is collaborative, effective and fun
2. A product that is meaningful and engaging
3. A holistic, genuine customer- centered experience
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
So, what exactly are we talking about here?
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
First, the process approachA typical UX design process
EXPLORE
EVALUATE GENERATE
And it goes on forever.
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
First, the process approachA humor-driven UX design process
EXPLORE
EVALUATE GENERATE
(With improv & sketch comedy techniques)
(With improv & sketch comedy
techniques)
(With improv & sketch comedy techniques)
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
Then, the product approach(Websites! Apps! Brand stuff!)
Then, the product approach
... Centered around the needs of your audience
(Websites! Apps! Brand stuff!)
PART II: NICE SETUP, BRO
Three tips for laying the foundation for humorous UX design
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
1. KNOW THE DESIRED OUTCOME
- It’s not about you being funny. !- Use humor only when it’s appropriate.
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
2. CREATE A “COMIC FRAME”
- Imagine the ideal audience experience. !- Aim for sustainable humor, which yields higher engagement.
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
3. CONTRAST AUDIENCE EXPECTATIONS
- Contrast is the KEY to design humor. !- Multiple layers of contrast can be applied. !
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
PART III: SUCCESSFUL LOLS
Three signs of guaranteed success
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
Humorous design success is guaranteed when the experience is...
1. Useful. !2. Natural. !3. Memorable. !
Chelsey DelaneySenior User Experience Consultant, Catalyst Groupwww.catalystnyc.com
@chelsed
Thank you!
