Digital Branding: Color and Message Are Critical by Eric Haydel

COLOR & Message are Critical!

Eric Haydel, Allied ASIDEric Haydel Design

@EricMHaydeldesign-bloggers-conference.com

What is Brand Identity in the Digital Market?Tells Us Who You Are

Communicates Your Industry or Type of Service

Communicates Quality

Tells The Client They Matter

Sells Your Message When You Are not Present

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"the medium is the message”-Marshall Mcluhan

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”the brand is the message”

"the medium is the message”

Engages with Interesting and Relevant Marketing

Communicates its Goals and Values from Mission Statement







Delivers on its Promises

Educates Me About Products, Features, and Benefits


• It's our belief that great design is fun, energetic, surprising and smart—and it should be accessible and affordable for everyone. When we talk about our dedication to good design, we don’t just mean how something looks, but also how it satisfies a need, how it simplifies your life, and how it makes you feel. (© 2014 Target Brands, Inc.)

design for all:





Innovates for my Wants and Needs


Brand Identity Over Time:

"Apple is committed to bringing the best personal computing experience to

students, educators, creative professionals and consumers around the world

through its innovative hardware, software and Internet offerings."


Brand = Product



Questions to Move Forward:

• What would you LIKE you/your

company/your brand – to be known for?

• Is your brand image relevant in your

market?

• Does your logo/brand color appeal to your

target demographic?



How does Color Communicate?


1.) Color Increases Brand Recognition

Color increases brand recognition by up to 80 percent.(Source: University of Loyola, Maryland study)


FUN FACTS:


2.) Color Make Brands Memorable


The Little Black Dress…design-bloggers-conference.com

3.) Color Encourage Participation



4.) Color Delivers Information



5.) Color Draws Attention


Best Dressed? Or Not?design-bloggers-conference.com

6.) Color Prolongs Interest



7.) Color Allows You to Shine


8.) Color Shows Brand Is High Quality



9.) Color Stimulates The Senses



10.) Color Conveys Emotion



Let’s Recreate!

Let’s Get To Work!


Let’s Help You Stand Out!

Step 1:

What is your VISION?

Hint 1: Write out a single goal you want for

yourself or your company.

Hint 2: Write out a single goal you want to

deliver to your target market.


Step 2:What is your VALUE?

Hint 1: Choose three Words that best

describe you and your business.

Hint 2: Choose three more words that best

describe your target market.


Step 3: What Color(s) speak to you?


Hint 1:

Identify what attracts your

target market

Hint 2:

Identify how you see

yourself, Chose your “Power

Words”

Hint 3:

Ask others how they see you

Step 4: Branding Questions• What is your official business name? In other

words, is this what you want in your logo?

Do you want to be known as anything

shorter?

• What exactly does your firm do and who are

your clients/target market? (Does it mirror

the “About Us” section on your website?)

• What was/is the Inspiration behind starting

your company?


Step 4: Branding Questions

• Who is your competition?

• What is your 5 year plan? For example, do

you want to expand from homes to

hospitals? What do you want to do

differently in 5 years that you might not be

doing now?

• Who do you want your clients to be in 5

years?



• Is your business just you? Do you intend to hire others?

• Do you have any logo ideas already? (No is a perfectly acceptable answer)

• Are there any colors you would like to see associated with your logo? (No is ok)

• What are some key words/adjectives that describe your firm or your design style?

• Please choose a few logos that you like and explain why.

Please choose a few logos you don’t like and explain why.



"the BRAND is the message”

ERICMHAYDEL



Step 3: What Color(s) speak to you?
